Supari Studios, the award-winning content studio from Kulfi Collective, has collaborated with Amazon Minitv to create an electrifying promo for the new dance reality show, ‘Hip Hop India.’ From the concept and music of the video to the riveting direction and production, the project showcases Supari Studios’ expertise in crafting engaging video content for Gen Y and Gen Z audiences. Featuring judges Remo D’souza and Nora Fatehi, the promo garnered over 1 million organic views within hours of its release, and has earned over 18 million views within the first few weeks of its release.

‘Hip Hop India’ is set to revolutionise the dance reality show genre by bringing together the freshest, baddest, and boldest hip hop dance moves and performances from around the country. Available to stream on the Amazon app, the show is judged by Remo D’Souza and Nora Fatehi, along with a panel of celebrity judges, who guide and coach the contestants throughout their journey. With solo, duo, and group performances, the participants compete against each other to become the ultimate hip-hop champions.

Having produced several culture-shaping music videos, music IPs and documentaries like Gully Life and Breaking In India, the team at Supari Studios were excited to collaborate with Amazon MiniTV to help showcase the vibrant and ever-growing hip hop scene in India. The promo aimed to capture the journey that performers undertake to pursue their dreams, aligning with the show’s tagline, “gully se glory tak” (from the streets to glory). It evocatively emphasises the show’s mission of providing a platform for talented individuals from all corners of the country to showcase their hip-hop skills.

Leveraging their expertise in creating clutter-breaking content in the dance and music landscape in India, Supari Studios conceptualised and executed the groovy and upbeat video in record time with Director Bijoy Shetty. Mrinal Chawla, Account Director and Executive Producer, Supari Studios, said “It is gratifying to see this project come to life in such a spectacular fashion. The creative direction from Bijoy Shetty, the lyrical hit from Wicked Sunny, the amazing track from Shoals, and the concept and execution from our team came together remarkably well. Siddharth Samant, Nehal Garg, Naiel Shenoy, Alisha Khanna from the Amazon team were exceptional, and it was a fantastic experience to collaborate with them as creative partners. ”

“When Amazon MiniTV came to us, we were very excited because Supari Studios has always been deeply rooted in the music and hip-hop scene. As fans ourselves, we knew we had to do something special that celebrates the art form and brings out that electrifying energy. We proudly partnered with them to introduce ‘Hip Hop India,’ and our promo truly captures the raw energy, immense talent, and unwavering determination of the participants as they strive to make their mark in the hip-hop scene. Surpassing 18 million views within days, we’re stoked about the hip-hop revolution on Amazon MiniTV! We look forward to the incredible success of ‘Hip Hop India’ on the platform,” adds Manoti Jain, COO, Supari Studios.

With the Gully se Glory Tak promo for Amazon MiniTV, Supari Studios continues to push the boundaries of video content creation, delivering engaging and innovative projects for its partners.  To watch the promo for ‘Hip Hop India’, please visit: here. Watch the full show for free on Amazon MiniTV, through the Amazon app.

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