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Renee Cosmetics: A Cruelty-Free and Vegan Beauty Brand

Who are the founders of Renee Cosmetics?

Renee Cosmetics is an Indian makeup and cosmetic company that was founded in 2018 by actor-entrepreneur Aashka Goradia Goble and Beardo co-founders duo Ashutosh Valani and Priyank Shah. The brand aims to create a range of cruelty-free, vegan, and FDA-approved products that celebrate the spirit of the modern woman of today.

The Inspiration Behind Renee Cosmetics

Aashka Goradia Goble, who is also the director of Renee Cosmetics, has always been passionate about makeup and beauty. She realized her dream to manufacture and sell cosmetic products under her own brand after being inspired by her mother, who used to make her own kajal at home. Aashka wanted to create products that are safe, natural, and high-quality, while also being affordable and accessible to women across India.

The Products Offered by Renee Cosmetics

Renee Cosmetics offers a wide range of products for the eyes, lips, face, and skin. Some of their innovative products include:

  • Fab 5, a 5-in-1 lipstick that can be used as a lip liner, lip balm, lip primer, lipstick, and lip gloss.
  • Fab Face, a 3-in-1 product that can be used as an eyeshadow, blush, and lip tint.
  • See Me Shine, a lip gloss that gives a glossy shine and moisturizes the lips.
  • Pointy End, a sketch pen eyeliner that has a precise tip and a smudge-proof formula.
  • 3D Eyelashes, a range of false eyelashes that are lightweight, reusable, and easy to apply.
  • Skin Serums, a range of skincare products that target various skin concerns such as hydration, brightening, anti-ageing, and acne.

The Growth and Recognition of Renee Cosmetics

Renee Cosmetics has witnessed remarkable growth since its inception. The brand has sold over 1 lakh units of products in the first year of its launch and has achieved a 30x growth in revenue. The brand has also raised $10 million in Series A funding led by Mensa Brands in February 2022.

Renee Cosmetics has also received several accolades and recognition for its products and performance. The brand has been awarded the Femina Power Brand 2021 and the CNBC Most Trusted Brands 2021. The brand has also been featured in various media outlets such as YourStory, The Hindu Business Line, Startup Talky, and more.

The Future Plans of Renee Cosmetics

Renee Cosmetics aims to become a leading beauty brand in India and beyond. The brand plans to expand its product portfolio with more innovative and quality products that cater to the diverse needs and preferences of women. The brand also plans to increase its online presence and distribution channels with platforms such as Nykaa, Amazon, Flipkart, Myntra, etc. The brand also hopes to create a loyal community of customers who share their love for makeup and beauty.

Renee Cosmetics is a brand that believes in empowering women to own and enjoy their bold, ambitious persona and let their glam do the talking. With its cruelty-free and vegan products, Renee Cosmetics is redefining beauty with its range of high-quality, innovative, and affordable products. Renee Cosmetics is not just a brand, but a belief to liberate women with class, colour, and quality that’s been never-seen-before.

The post Renee Cosmetics: A Cruelty-Free and Vegan Beauty Brand appeared first on Media Infoline.



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