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Dyson names Deepika Padukone as Hair Care brand ambassador

Dyson has announced Deepika Padukone as the brand ambassador for its Hair Care technologies, aiming to raise awareness about hair health and promote its advanced styling tools.

Our Analysis and Commentary

Dyson and Deepika Padukone: Revolutionizing Hair Care with Innovation and Style

In a move that combines technology, style, and innovation, Dyson has announced Bollywood superstar Deepika Padukone as its brand ambassador for Hair Care technologies. This partnership signifies Dyson’s commitment to raising awareness about maintaining hair health while revolutionizing the hair styling industry with their technologically advanced tools.

Dyson has long been at the forefront of pioneering technology, and their entry into the hair care market seven years ago with the Dyson SupersonicT hairdryer was a game-changer. This cutting-edge machine utilizes fast, controlled airflow and intelligent heat control to dry hair quickly, while still keeping it strong and healthy. Building upon this success, Dyson has since developed a range of styling tools engineered to cater to all hair types and minimize heat damage.

The association with Deepika Padukone amplifies the conversation around versatile, healthy everyday styling for all hair types. Known for her individuality and elegance, Deepika embodies the values of the Dyson brand and shares their vision for redefining the hair styling experience. She also emphasizes the importance of simpler, effective hair care routines, aligning seamlessly with Dyson’s commitment to high-performance products backed by science.

What sets Dyson apart is its unwavering focus on research and technology. With plans to launch 20 new beauty products in the next four years and a significant investment of half a billion GBP, Dyson is committed to pushing boundaries and delivering innovative solutions. By developing test rigs and utilizing state-of-the-art equipment, Dyson’s engineers gain a comprehensive understanding of hair damage, global hair types, and the effects of high-speed airflow. This dedication ensures that Dyson’s Hair Care range, including the Dyson CorraleT straightener, Dyson SupersonicT hairdryer, and Dyson AirwrapT multi-styler, is the result of years of rigorous research and development.

Dyson’s partnership with Deepika Padukone is a perfect match, as both are synonymous with excellence, sophistication, and style. Together, they will inspire people to achieve superior hair styles while nurturing the health of their hair. Dyson’s commitment to innovation and Deepika’s influence as a style icon create a powerful combination that will undoubtedly revolutionize the way we care for and style our hair.

The collaboration between Dyson and Deepika Padukone signifies a new era in the hair care industry, where technological advancements and elegance come together to redefine beauty standards. This positive synergy epitomizes Dyson’s commitment to enhancing the lives of its customers, and with Deepika’s endorsement, it is set to make a lasting impact on the world of hair care.

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Dyson announces Deepika Padukone as a Brand Ambassador for the Hair Care technologies
Dyson, the global technology company, has named Deepika Padukone as a Hair Care technologies brand ambassador. Through this partnership, Dyson aims to increase awareness around the importance of maintaining hair health, while continuing to drive relevance for Dyson’s technologically advanced styling tools.
Dyson has consistently invested in pioneering technology. Seven years ago, it revolutionised hair care with the launch of the Dyson SupersonicT hairdryer – a machine which uses fast, controlled airflow and intelligent heat control to dry hair quickly, whilst keeping hair strong and healthy. Since then, Dyson has developed a range of styling tools engineered to provide superior styles for all hair types, limiting exposure to extreme heat damage. The performance of Dyson styling tools stems from over a decade of research – from the hair’s structure to airflow dynamics – while understanding the effect of thermal, mechanical and chemical damage.
Ankit Jain, Managing Director, Dyson India said, “We are pleased to partner with Deepika Padukone. Combining cutting-edge engineering and forward-thinking design, Dyson Hair Care technologies have and will continue to revolutionize the way we care for and style our hair. Our association with Deepika will further amplify conversations on versatile, healthy everyday styling suited for all hair types.”
Dyson Hair Care Brand Ambassador Deepika Padukone on her association said, “I’ve always believed that a hairstyle can make or break a look. Dyson’s commitment to innovation and focus on delivering advanced technology for healthier hair styling has always resonated with me and I truly believe that this association will inspire people to achieve superior hair styles while also caring for the health of their hair.”
Renowned for pushing boundaries and embodying elegance and sophistication, Deepika is known for her expression of individuality that she embraces in her craft. She is also a strong believer in making skin and hair care routines simpler, joyful and effective with high-performance products backed by science. This aligns seamlessly with Dyson’s vision for redefining the hair styling experience with innovative engineering for every hair type, creating superior styles while avoiding heat damage.
Research sits at Dyson’s core
Dyson’s approach to styling is rooted in advanced science and technology. To expand and accelerate research and technology development across the beauty portfolio, Dyson announced plans to launch 20 new beauty products in the next four years along with a recently committed half a billion GBP. This investment will create new lab spaces to both sharpen Dyson’s understanding of global hair types and damage, while also supporting the continued diversification of Dyson’s beauty technology. With the aim to seamlessly marry the world of science and technology with health and beauty, Dyson has introduced solutions meant for all hair types. The Hair Care range which includes the Dyson CorraleT straightener, Dyson SupersonicT hairdryer and Dyson AirwrapT multi-styler, is the result of years of research and product development of Dyson hair engineers.
Across Dyson’s four Technology Campuses, 6,000 engineers and scientists have access to hundreds of laboratories. These spaces allow for rigorous testing of new ideas and technologies 24 hours a day.
Developing technology for all hair types remains a crucial focus for R&D teams at Dyson. To truly understand how all hair types behave, and continue to identify better, healthier ways to style, Dyson Engineers develop test rigs and employs state-of-the-art equipment. Machinery such as scanning electron microscopes, thermal cameras and airflow laser smoke machines help engineers better understand the impact of hair damage, global hair types and the effects of high-speed airflow.

The post Dyson names Deepika Padukone as Hair Care brand ambassador appeared first on Media Infoline.



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