Bumble’s survey reveals how single Indians are redefining Kindness in dating and relationships, with gratitude and standing up for others being the top qualities. Honesty, empathy, and compassion are also important traits sought in a partner.

Entering the Kindness Era: Redefining Relationships with Gratitude and Compassion

The recent study conducted by Bumble sheds light on a significant shift in the dating and relationship landscape in India – the rise of the Kindness Era. It is heartening to see that single Indians are Redefining Kindness in relationships by embracing qualities such as gratitude, empathy, and standing up for others.

The survey reveals that a majority of Indian respondents, 54% to be precise, are actively practicing gratitude and expressing it in their relationships. This is a powerful acknowledgment of the transformative power of gratitude, which fosters connection, appreciation, and empathy. By being grateful, individuals are not only nurturing their own well-being but also cultivating stronger and more meaningful bonds with their partners.

Additionally, 51% of respondents stated that they are standing up for others as an expression of kindness. This signifies the growing recognition of the importance of empathy and compassion in relationships. Being able to understand and support others, especially in vulnerable situations, is a testament to the depth and maturity of individuals seeking meaningful connections.

Importantly, the study highlights the top defining qualities that Indians look for in a partner. High on the list is honesty, followed by emotional availability, empathy, and compassion. These findings resonate with the desire for authentic and emotionally fulfilling connections. It reflects a shift away from superficial qualities and emphasizes the need for genuine emotional connections that prioritize understanding, support, and kindness.

As Bumble’s India Communications Director, Samarpita Samaddar rightly points out, leading with kindness is crucial in fostering healthy and equitable relationships. The focus on kindness aligns perfectly with Bumble’s mission to foster kind connections. By encouraging users to prioritize kindness, Bumble is creating a platform that promotes respect, empathy, and inclusivity.

Bumble’s new campaign, “Kindness is Sexy,” emphasizes the importance of kindness in dating decisions. It is a powerful reminder that true attractiveness lies not just in physical appearances, but also in qualities such as compassion, empathy, and generosity. Bumble’s introduction of the “Compliments” feature further emphasizes the value of positivity and intentionality in initiating conversations.

Overall, the emergence of the Kindness Era in Indian relationships is a promising development. It signifies a shift towards deeper emotional connections, respectful interactions, and a greater understanding of the importance of empathy and compassion. As individuals seek more meaningful connections, prioritizing kindness becomes the bedrock of building healthy and fulfilling relationships.

In conclusion, the survey conducted by Bumble highlights the positive transformation taking place in the Indian dating and relationship landscape. By redefining kindness to include gratitude, empathy, and standing up for others, single Indians are ushering in the Kindness Era. This focus on kindness aligns with the qualities individuals seek in their partners, such as honesty, emotional availability, and compassion. Bumble’s efforts to emphasize kindness through their campaigns and features further contribute to creating a platform that promotes respectful and meaningful connections. It is heartening to witness this shift towards kindness, as it sets the stage for more fulfilling and equitable relationships in the future.

Entering the Kindness Era – Bumble reveals how Indians are redefining kindness in dating and relationships

New study* shows 54% of single Indians say they are redefining kindness by being more grateful and expressing gratitude, followed by standing up for others (51%)

When it comes to dating and relationships, there has been a significant change in how people perceive what makes someone desirable and attractive. It’s not just about saying the right words anymore. Single Indians are taking it up a notch by redefining kindness in relationships. Bumble’s recent survey revealed that 54% of Indian respondents say they are redefining kindness by being more grateful and expressing gratitude while 51% say they are standing up for others as a way to show their kindness. 44% of Indian respondents say they are redefining kindness by practising seeing things through other people’s eyes and perspectives.

While being nice has to do with being polite or pleasant to others, kindness takes it a step further, describing someone who acts in the interest of others, respects vulnerability, empathy, and compassion.

What are the top defining qualities that Indians look for in a partner?

According to Bumble’s recent survey, an overwhelming majority (82%) of people are looking for honesty, emotional availability (75%), empathy and compassion (60%), giving compliments (52%) and generosity (51%).

Speaking on how kindness matters in relationships, Samarpita Samaddar, India Communications Director, Bumble shares, “At Bumble, our mission is to foster kind connections. Kindness goes beyond just being nice or material gestures and we are so happy to see daters in India are redefining kindness in relationships in so many ways! In fact, per our latest study, 32% of Indian respondents are looking for more than the bare minimum.

We believe that leading with kindness results in more equitable and healthy relationships. So next time you’re on Bumble, make sure to put kindness first. You can also use Bumble’s Compliments feature to bring a smile to someone’s face—or just keep honesty, empathy, and equality in mind. We hope that you find the kind and meaningful connection you deserve!”

Bumble’s new campaign, titled Kindness is Sexy, featuring new content with actor Aditya Roy Kapoor, comes at a time when singles in India are more focused on kindness as a key element of their dating decisions. To highlight that kindness matters on Bumble, the app recently rolled out Compliments, a message before match feature that allows Bumble’s community to be even more intentional about starting the conversation in a positive way.

*All data is based on a survey conducted by Censuswide and commissioned by Bumble of 2000 Indian respondents 18+ in June 2023.