Aaj Tak’s show ‘Black & White’ completes one year, dominating the prime time slot with its impactful journalism and societal campaign ‘Mera Swabhiman.’

AAJ TAK’s ‘Black & White’: Impactful Journalism Redefining Prime Time

The success of AAJ TAK’s ‘Black & White’ show is a testament to its unwavering commitment to impactful journalism and its undeniable dominance in the prime time slot. Over the past year, this groundbreaking show, hosted by Sudhir Chaudhary, has captivated audiences with its compelling coverage of crucial incidents and pressing social issues, solidifying its position as the go-to destination for thought-provoking news.

Undoubtedly, the exceptional viewership numbers achieved by ‘Black & White’ on both television and YouTube Live speak volumes about its resonance with the Hindi-speaking audience. With an impressive 90.2 Mn gross AMA, the show has consistently outperformed its competitors, establishing Sudhir Chaudhary as a leading journalist in the industry. Moreover, the show’s popularity on YouTube Live, where it emerged as the No.1 show in viewership during its time band, further highlights its broad appeal.

However, the influence of ‘Black & White’ extends beyond mere ratings and viewership statistics. The show’s commitment to driving change is evident through its impactful societal campaign, ‘Mera Swabhiman.’ By shedding light on pressing social issues, the show has successfully raised awareness and garnered immense support from the public. This corporate social responsibility initiative is a testament to the show’s commitment to making a meaningful difference in society.

One cannot overlook the unique concept of ‘Black & White,’ which has undoubtedly contributed to its success. The show’s name itself resonates with viewers, evoking a sense of connection through the distinct black and white theme that Aaj Tak introduced during its launch. This visual representation, featuring a black and white piano, zebra crossing, and a chessboard, adds an element of creativity and intrigue to the show’s overall presentation.

Throughout its first year, ‘Black & White’ has showcased its commitment to covering a diverse range of important topics that have had a significant impact on society. From highlighting the declining state of Nainital to exposing the risks associated with certain utensils, the show has consistently delivered in-depth analysis that sparks meaningful discussions. It is through this coverage that ‘Black & White’ has earned its reputation as a trustworthy source of news.

As ‘Black & White’ celebrates its successful one-year journey, Aaj Tak, as part of the India Today Group, reaffirms its unwavering commitment to delivering comprehensive news coverage across various domains. With a team of seasoned journalists and state-of-the-art news-gathering infrastructure, Aaj Tak continues to earn the trust of millions of viewers as a reliable and credible source of news.

In conclusion, ‘Black & White’ has undoubtedly made its mark on the Indian news landscape. Its exceptional viewership, impactful societal campaigns, and commitment to in-depth journalism have solidified its position as a trailblazer in the industry. As it embarks on its second year, ‘Black & White’ will undoubtedly continue to redefine prime time and bring thought-provoking stories to the forefront, shaping public discourse and driving positive change.

AAJ TAK’s ‘Black & White’ Show Celebrates One Year of Impactful Journalism

Aaj Tak, India’s most trusted Hindi news channel, commemorates the successful completion of one year of its ground-breaking show, ‘Black & White.’ This milestone is a cause for celebration, as the show captivated audiences with its compelling coverage of crucial incidents and pressing social issues, solidifying its position as the destination for impactful journalism.

Hosted by Sudhir Chaudhary, ‘Black & White’ has disrupted the prime time slot, becoming the preferred choice for viewers at 9 pm. This show has surpassed competition and garnered immense success, reinforcing Sudhir Chaudhary’s position as a leading journalist.

The show’s exceptional success is evident through its commendable viewership numbers, both on television and YouTube Live. According to the latest data from BARC, ‘Black & White’ consistently dominated the Hindi-speaking belt with a commendable 90.2 Mn gross AMA (Average Minute Audience), surpassing its competitors including News 18 India, Republic Bharat, and India TV (Source: BARC | HSM | 22-40 AB | 19th July ’22 to 07th July ’23 | Mon to Fri | 2100-2200 Hrs, Rolled Data). Additionally, the show emerged as the No.1 show in YouTube Live viewership during its time band, with an average of 77 K concurrent users (Source: YT Average Concurrent Users- All Feeds | 19th July 2022 to 12th July 2023 | Mon to Fri | 2100 to 2200 Hrs).

‘Black & White’ has made significant contributions beyond its ratings and viewership. The show’s societal campaign, ‘Mera Swabhiman,’ has created a profound impact by shedding light on pressing social issues. This corporate social responsibility initiative has resonated with the public, garnering immense support and raising awareness on important matters.

The success of ‘Black & White’ can be attributed to its unique concept and Sudhir Chaudhary’s exceptional journalism skills. The show’s name itself reflects the viewers’ choice, as they connect with the distinct black and white theme that Aaj Tak introduced during the show’s launch, featuring a black and white piano, zebra crossing, and a chessboard.

Some of the notable highlights and special features of ‘Black and White’ over the last year include the show’s analysis of how the declining state of Nainital led to the establishment of a committee by the government to save the city; a report on the risks associated with usage of nonstick and Teflon-coated utensils which prompted many consumers to remove cracked utensils from their kitchens. The revelation of Shahid Afridi’s insult towards a senior Indian minister sparked significant discussions in India and Pakistan.

A special series covering topics such as Joshimath, the ban on mobile phones in Kedarnath Dham, and how the Mazar Jihad in Uttarakhand resulted in positive changes as a result. The show also exposed a sinister plan to use online gaming to convert religion. The show further shed light on the life of independence warrior Batukeshwar Dutt and featured an exclusive interview with Shraddha’s father in the Delhi Shraddha murder case.

As ‘Black & White’ completes its successful first year, Aaj Tak, as part of the India Today Group, reaffirms its commitment to delivering comprehensive news coverage across various domains. With a team of seasoned journalists and state-of-the-art news-gathering infrastructure, Aaj Tak continues to earn the trust of millions of viewers as a reliable source of news.