Wavemaker India, part of GroupM, has made strategic Leadership realignments to enhance growth and maintain its dominant position in the industry.

Transformative Leadership Changes at Wavemaker India to Drive Growth and Innovation

The recent leadership realignments at Wavemaker India signify a strategic move towards continued dominance in the industry and a commitment to boosting growth through transformative practices. With these changes, the agency aims to stay ahead of the curve and provide clients with future-proof marketing solutions that yield transformative growth and sustainable outcomes.

One of the key changes involves Premjeet Sodhi, who will be assuming the crucial role of Global Head of Measurement & Analytics. This appointment reflects Wavemaker’s recognition of the growing importance of data-driven decision-making. Sodhi, with his extensive experience in the media industry spanning over 25 years, will bring a wealth of knowledge and expertise to the global consultancy team. His relocation to New York is a testament to his capabilities and highlights the agency’s commitment to leveraging talent on a global scale.

Furthermore, the appointment of Mansi Datta as Chief Strategy Officer signifies the agency’s trust in her exceptional leadership capabilities and strategic acumen. Having successfully led the North & East region operations, Mansi has proven her ability to foster client partnerships, optimize agency operations, and build a high-performing team. Her promotion is well-deserved recognition of her contributions to the agency’s growth and success.

Additionally, Shekhar Banerjee’s expanded role as Chief Client Officer, Office Head – West, and responsibility for managing the North & East regions further reinforces Wavemaker’s commitment to delivering exceptional results for its clients across the country. Under Shekhar’s leadership, Wavemaker West has consistently achieved outstanding outcomes, winning accolades and attracting new business opportunities. This appointment is a testament to his leadership skills and ability to drive growth.

The strategic changes within the leadership team at Wavemaker India reflect the agency’s progressive approach to adapting to the evolving landscape of the industry. By leveraging the expertise of its leaders and their diverse skill sets, Wavemaker is positioning itself as an industry frontrunner in adopting data-driven practices and innovative strategies.

The visionary leadership under CEO Ajay Gupte is evident in his belief that Wavemaker provides a stimulating platform for growth and development. By empowering its leaders to take on larger and diverse roles, the agency is fostering a culture of excellence and creating opportunities for its people to thrive.

Overall, these transformative leadership changes at Wavemaker India demonstrate the agency’s commitment to providing unparalleled expertise, innovation, and results to its clients. Through effective leadership, enhanced strategic capabilities, and a dedication to leveraging data and analytics, Wavemaker is poised to make a significant impact on the industry while continuing to create positive disruptions that drive growth and success.

Wavemaker(part of GroupM), India’s most awarded media agency, today announced a series of key strategic changes to its leadership team to continue its dominant position in the industry and boost growth.

Premjeet Sodhi, Chief Strategy Officer will be soon taking on the role of Global Head of Measurement & Analytics. In his new role, Premjeet will be part of Wavemaker’s Global Consultancy team which supports clients in adopting future-proofed marketing practices to advance transformative growth, protecting outcomes in the near-term, and creating disproportionate advantage in the long-term. Premjeet will report into Anna Hickey, Global Consultancy Lead and will be based out of New York. A media veteran with over 25 years of rich experience, Premjeet joined Wavemaker in 2020 as Chief Growth Officer before taking on the role of Chief Strategy Officer.

Taking on the baton from Premjeet Sodhi, Mansi Datta will transition into Chief Strategy Officer. Mansi, a proficient leader has been heading North & East region operations at Wavemaker since 2020. Mansi joined Wavemaker as General Manager in 2015. During her stint, Mansi has built great client partnerships, bolstered agency operations, and built an incredible team.

Shekhar Banerjee, Chief Client Officer & Office Head – West, will be taking on the additional responsibility of managing North & East for Wavemaker India. Shekhar joined Wavemaker in 2018 to lead operations for the West region and has built an incredibly strong business. He has built a world class team that has delivered an exceptional product to our clients. Under Shekhar’s leadership, Wavemaker West has grown from strength to strength, doing great work, winning awards, and consistently winning new business.

Speaking on these leadership changes, Ajay Gupte, CEO – South Asia, Wavemaker said, “It makes me extremely happy and satisfied to see our leaders stepping into larger & diverse roles within the ecosystem. I firmly believe, Wavemaker provides a vast stimulating platform for our people to grow. With these changes, I am confident we will make a massive difference to our clients and people. I wish Premjeet, Mansi & Shekhar all the best in their new roles and I am confident we will continue to create more positive disruptions in the industry”.In their new roles, Mansi and Shekhar will report into Ajay.