PVR-INOX creates a horror-filled Campaign to promote the last installment of Insidious, inviting a winner to watch the film alone in the theater and capturing their terrifying experience.

Horror-filled Campaign by PVR INOX Creates Memorable Experience for Insidious Fans

The recent horror-filled campaign launched by PVR-INOX to promote the final installment of Insidious has not only captured the attention of moviegoers but has also redefined the power of fear in marketing. By creating a gripping tale that highlights the experience of watching a horror film alone on a big screen, Pvr Inox has successfully engaged consumers and generated overwhelming response and engagement.

The campaign, which invited daredevils to watch Insidious: The Red Door alone in the theater, showcased the winner’s terrifying experience through a film directed by Titus Upputuru. The use of hidden cameras captured the protagonist’s journey from excitement to fear, creating an immersive and unforgettable cinematic experience. The combination of chilling scenes, eerie sounds, and atmospheric elements like mirrors and red apparitions added to the overall impact of the campaign.

What makes this campaign truly impressive is the attention to detail and the effort put into manifesting the protagonist’s emotions and fears. The colors, camerawork, and editing all contributed to creating an atmosphere that felt both real and surreal. This level of craftsmanship not only enhances the viewer’s experience but also strengthens the connection between the audience and the brand.

It is commendable to see PVR-INOX partnering with Sony Pictures to create such an innovative marketing campaign. By exploring the consequences of venturing into the chilling world of fear alone, the campaign effectively communicates the need to watch Insidious: The Red Door on the big screen. The collaboration between the two companies demonstrates their commitment to delivering unforgettable cinematic experiences to moviegoers.

Furthermore, the success of this campaign can be attributed to its ability to generate engagement across digital platforms. By leveraging social media and digital channels, PVR-INOX has effectively reached a wider audience and sparked interest in the Insidious franchise. This reflects the company’s understanding of modern marketing trends and the importance of creating multi-channel campaigns.

Overall, PVR-INOX’s horror-filled campaign for Insidious: The Red Door deserves praise for its creativity, attention to detail, and ability to engage consumers. This campaign not only promotes the movie but also elevates the horror genre as a powerful tool for advertising and branded content. It encourages moviegoers to embrace the darkness and experience the thrill of watching a horror film on the grandest screens at PVR INOX.

Advertising and branded content uses many emotions to engage consumers. Fear is one of them. Brands have used fear as a powerful tool to communicate.PVR-INOX Ltd, India’s largest cinema chain has been implementing impactful marketing tools to promote the movies in the Horror genre. In a recent initiative, the chain has used fear, with a horror-filled film that shows what it is to see a horror film alone, on a big screen.The campaign started with a post on PVR Cinema’s Instagram page, inviting people who dare to watch the last instalment of the Insidious movie alone in the theatre.

The contest received overwhelming response and engagement. At the end of the week a winner was chosen by lucky draw. Vicky, the winner, was then invited to see the Insidious The Red Door at the plush PVR Inox theatre alone, in the last show.

The hidden cameras captured what actually transpired in the hall. Vicky was frightened to death and had his own imaginations running wild. Vicky made it to the exit before the film ended.

The film, directed by Titus Upputuru, shows Vicky walk into the theatre like a star. With sunglasses on, chewing gum, he walks in to the theatre looking every bit the winner that he was. He makes into the dark theatre after picking up his favourite caramelised popcorn and chilled cold drink.

After settling down in the theatre, smiling to himself, he starts enjoying the film. But soon the scary scenes in the film start to take their toll on him and he begins to be increasingly frightened. When the service staff brings him the Hot Dog that he had ordered, he sees a red apparition behind him. He feels spooky hands running towards his neck but as he looks back he sees no one. When he can no longer take the intense scenes from the film combined with the scary sounds, he runs down the stairs, tripping over and falling down. He quickly picks himself up and heads out. The horrors do not seem to be over him, as he senses something vile in his car, down the parking lot.

The films end with the line ‘Enter the darkness, if you dare’

The film has been produced by The Titus Upputuru Company.

Speaking about the campaign, the Director of the film, Titus Upputuru said, “It is one thing to watch a horror film on a small screen at home. It is quite another to watch it on a big screen, alone! It was great fun shooting the film. The task was not just to capture the protagonist’s feelings and emotions but to manifest what was going on in his mind. That was the big challenge. There were several elements that we used to create the atmosphere of fear. The colors, the mirrors, the lonely top shots, the red apparition, the creepy hands, the sounds, and the edit, all went into making the experience both real and surreal.”

As per Mr. Shony Panjikaran – General Manager & Head, Sony Pictures Releasing International, India said, “We embarked on a thrilling journey with PVR INOX, creating a captivating tale to unveil the final chapter of Insidious. This horror-filled promotion explores the consequences when one dares to venture into the chilling world of fear, alone at a cinema. From an Instagram contest that sparked an overwhelming response, Vicky emerged as the brave victor who stepped into the darkness, only to have his senses tested to the limit. Insidious: The Red Door delivers an unforgettable cinematic experience which needs to be witnessed on the big screen, like the grandest screens at PVR INOX.

The campaign is on air across digital platforms and generating great engagement.

Insidious: The Red Door is a 2023 American supernatural horror film directed by Patrick Wilson (in his directorial debut) from a screenplay by Scott Teems based on a story by Leigh Whannell and Teems. It is a direct sequel to Insidious: Chapter 2 (2013), and the fifth instalment in the Insidious franchise.

Production House: The Titus Upputuru Company

Director: Titus Upputuru

Executive Producer: Samuel Choppara

Cinematography: Jason Terence Vaz

Editor: Nishant Chauhan

Art Direction: Umesh