MG Motor India collaborates with actress Janhvi Kapoor and cricketer Ishan Kishan for a social media campaign promoting the Comet EV as the perfect choice for Gen Z buyers.

The MG Motor India’s Collaboration with Janhvi Kapoor and Ishan Kishan for Comet EV: A Step towards Engaging the Gen Z Audience

MG Motor India’s recent association with popular actress Janhvi Kapoor and talented cricketer Ishan Kishan for their electric vehicle, the Comet EV, signifies the brand’s commitment to connect with the Gen Z audience. The concept of the campaign, ‘Cut the Crap’, captures the aspirations and preferences of this dynamic and environmentally conscious generation.

In today’s fast-paced world, it is crucial for brands to align with influential personalities who resonate with their target audience. MG Motor India has successfully achieved this by collaborating with Janhvi Kapoor and Ishan Kishan, two iconic youth figures known for their talent and relatability. This partnership not only helps in expanding the reach of the Comet EV but also adds a touch of authenticity to the brand’s image.

The Comet EV, MG Motor India’s second electric vehicle, is designed to fulfill the needs of urban commuting. Its minimalist yet spacious design provides a comfortable and stress-free experience in congested city traffic. With a certified battery range of around 230 km, the Comet EV offers a convenient and sustainable solution for everyday travel.

What sets the Comet EV apart is its user-friendly and futuristic smart technologies. These advancements make driving, maneuvering, and parking a breeze, while also being easy on the pocket and the environment. The availability of vibrant colors adds to the vehicle’s distinctive personality, ensuring that it stands out from the crowd.

The positive impact of MG Motor India’s association with Janhvi Kapoor and Ishan Kishan cannot be overstated. The video campaign facilitates a direct and engaging connection with the Gen Z audience, who now have the opportunity to witness their favorite icons endorsing a product that aligns with their values. This collaboration reinforces MG Motor India’s commitment to being a community-centric brand, constantly evolving according to the needs and desires of its customers.

With this forward-thinking approach, MG Motor India is not only promoting the adoption of electric vehicles but also encouraging the younger generation to embrace sustainable mobility solutions. By showcasing the Comet EV as the perfect choice for the Gen Z tribe, MG Motor India has positioned itself as an innovative and progressive brand.

Overall, the collaboration between MG Motor India, Janhvi Kapoor, and Ishan Kishan for the Comet EV is a commendable move that reflects the brand’s commitment to engaging with the younger audience. It is a testament to their understanding of the evolving market dynamics and their endeavor to stay relevant in the ever-changing automotive landscape.

MG Motor India Ties-up with Janhvi Kapoor and Ishan Kishan for Comet EV

MG Motor India, a British automobile brand with a 99-year-old legacy, today announced its association with two of India’s definitive youth icons—the actress Janhvi Kapoor and the cricketer, Ishan Kishan. These two stars feature in a social media video with the theme ‘Cut the Crap’ which echoes the aspirations and vibes of Gen Z buyers for whom the Comet EV is the smart, fun, and environmentally responsible perfect commute choice. The video is conceptualized by Tilt Brand Solutions.

Regarding the campaign, Udit Malhotra, Marketing Head, MG Motor India said, “MG is a community-centric brand and through this association with Janhvi and Ishan, we hope to speak directly and engagingly with our Comet EV audience: the Gen Z. The video is a fresh take on this generation’s needs and underscores simply and clearly how the Comet EV perfectly suits their tribe. The Comet EV stands for everything that defines them – zippy, no-nonsense, new-age, and innovative.”

The Comet EV has a minimalist yet spacious design and possesses an inherent agility that allows smooth, stress-free commuting in urban traffic. The Comet EV is the second EV in MG Motor India’s portfolio and comes with futuristic and user-friendly Smart technologies. The Comet EV has a range of around 230* km (certified battery range), on a single charge. It is easy to drive, easy to manoeuvre, easy to park, easy to charge, and easy on the pocket and environment. Available in funky colours – Candy White with Starry Black, Apple Green with Starry Black, Starry Black, Aurora Silver and Candy White, MG Comet has a vibrant personality that clearly stands out.

Links to campaign videos:

Janhvi Kapoor can’t keep calm looking at the MG Comet EV

Ishan Kishan’s new opening partner