Eno, India’s leading antacid brand, has released a new TV commercial highlighting the benefits of choosing ENO for fast relief from acidity over home remedies. The commercial features renowned TV actors in a relatable family gathering scenario.

ENO’s New TV Commercial Highlights Fast and Effective Relief from Acidity

India’s leading antacid brand, ENO, has recently unveiled its latest TV commercial titled “Ab Acidity Kyu Sehna Jab ENO Hain Na”. With a positive bias, we critically analyze this news to understand the significance of the commercial and its potential impact on viewers.

The TVC focuses on the common problem of acidity and highlights how people often turn to home remedies, which may take time to provide relief. ENO positions itself as the go-to solution for rapid relief, emphasizing that it works in just 6 seconds. The commercial effectively communicates the message of choosing ENO as the first remedy for acidity, saving individuals from prolonged suffering.

One notable aspect of this TV commercial is its relatability. By depicting a fun family gathering, ENO effectively connects with its audience on an emotional level. The use of renowned TV actors such as Sheeba Chadda and Supriya Pilgaonkar adds authenticity to the narrative, enhancing brand recall value.

Conceptualized by creative agency Ogilvy and shot by acclaimed director Hemant Bhandari, the commercial showcases a high production quality. It successfully captures the essence of a daily family situation, resonating with viewers and drawing their attention to the brand’s message.

The launch of this new commercial signifies ENO’s commitment to better cater to the needs of its consumers. By providing fast and effective relief, ENO enables individuals to enjoy their food, family moments, and overall quality of life. This commitment aligns with the brand’s aim to build trust and strengthen its customer base.

The pan-India broadcast of the TVC across various television channels ensures maximum reach, allowing a wide audience to connect with the message of swift recovery from acidity. The comprehensive digital and social media campaign further engages consumers on digital platforms, making the brand readily accessible to a digitally active audience.

In conclusion, ENO’s new TV commercial, “Ab Acidity Kyu Sehna Jab ENO Hain Na,” successfully communicates the brand’s key message of fast and effective relief from acidity. With its relatable narrative, renowned actors, and high production quality, the commercial is poised to resonate well with the audience. ENO’s commitment to improving the quality of life for its consumers is commendable, and this new commercial serves as a positive step in that direction.

ENO Unveils New TV Commercial: “Ab Acidity Kyu Sehna Jab ENO Hain Na”

Eno, India’s leading antacid brand by Haleon (erstwhile GSK Consumer Healthcare) has launched its new TVC “Ab Acidity Kyu Sehna Jab ENO Hain Na”.

The TVC captures how people often opt for home remedies for acidity issues even though it takes time to provide relief. Through the latest commercial the messaging is focused choosing ENO as the first remedy for acidity relief vs. Home remedies which generally take time and thereby prolonging the suffering.

The TVC is released nation-wide in 10 Major languages such as Hindi, Bengali, Assamese, Oriya, Marathi, Gujarati, Punjabi, Telegu, Tamil, and Kannada.

The TV commercial depicts a fun family gathering where the protagonist, pampered with different foods like Samosa and Pakoda by his aunts. The protagonist suddenly experiences acidity when his aunts are seen suggesting some home remedies to manage acidity even though generally they take time to provide relief. The mother of the protagonist challenges his prolonged sufferance and instead offers ENO as a better solution because it gets to work in just 6 seconds.

Eno has roped in renowned TV actors for the advertisement to showcase a daily family situation, which will surely strike a chord with the audience for relatability and will help in brand recall value. Television industry veterans Ms Sheeba Chadda is seen playing the role of Maasi and Ms Supriya Pilgaonkar as the Bua of the protagonist.

Link of the TVC: https://www.youtube.com/watch?v=M0vK7Smfu6U

Conceptualized by creative agency Ogilvy, the TVC has been shot by Hemant Bhandari, an acclaimed director, and co-founder of Chrome Pictures, known for producing award winning TV advertisements and feature films.

Commenting on the launch, Anurita Chopra, BU Marketing Lead for the Indian Subcontinent at Haleon, said “For generations, Indians have relied on home remedies, sometimes enduring prolonged discomfort as a necessary evil. However, ENO provides fast and effective relief, allowing consumers to enjoy their food, family moments, and fun without hindrance. We are confident that this new commercial will be well-received by our audience, as we eagerly welcome new consumers to our brand.”

Echoing this sentiment, Mr. Kishlay Seth, Category Lead for Digestive Health, Haleon ISC, emphasized “Our latest TV commercial highlights how acidity is a common issue in every household and it can lead to hindrance in enjoying family moments. With our new messaging ‘Ab Acidity Kyu Sehna Jab ENO Hai na, the film reassures the faith of customers in ENO to provide rapid relief from acidity ensuring a swift recovery, so you can bounce back and keep enjoying life.”

Speaking on the occasion Ms. Ritu Sharda, Chief Creative Officer, Ogilvy India (North) says, “Food is our love language. However, this indulgence often leads to acidity. And as Indians, we tend to tolerate this discomfort, considering it normal. With this new campaign, starring well-known actors Sheeba Chadhha, Supriya Pilgaonkar, as an endearing pair of Maasi and Bua pampering Abhimanyu Dassani with food, ENO aims to change that perception: “Ab Acidity Kyu Sehna, Jab ENO hain Na!”

The new TVC by ENO, “Ab Acidity Kyu Sehna Jab ENO Hain Na,” will be broadcasted pan-India across various television channels, ensuring its reach to a wide audience. Additionally, it will be supported by a comprehensive digital and social media campaign to engage with consumers on digital platforms.