Indian digital entertainment company, Pocket Aces, has partnered with impact-driven media studio, Civic Studios, to create positive content for the youth of India. The collaboration will create a range of content that is not only entertaining but also thought-provoking and socially relevant.
Our Analysis and Commentary
Pocket Aces and Civic Studios Partnership – A Step towards Positive Content Creation
Pocket Aces and Civic Studios have joined hands to foster their shared goal of creating positive content for India’s youth. This partnership brings together Pocket Aces’ proficiency in creating relatable and viral content and Civic Studios’ commitment towards developing narratives that throw light on significant social issues, collectively aiming to engage audiences with content that is not only entertaining but also thought-provoking and socially relevant. The partnership is set to create an array of content, spanning multiple genres, designed to influence people positively.
This partnership is momentous as it is a step towards reacting to the growing demand for fresh and positive content in India. Pocket Aces has undoubtedly proved its prowess across multiple platforms with its brands, such as FilterCopy, Nutshell, and Gobble, and has been looking to scale up its impact. With the Civic Studio collaboration, they can take their content from short-form to long-form, thus expanding their brand and influence. The financial backing that Civic Studios brings as an investor is sure to propel Pocket Aces’s content operations further.
It is remarkable to see how the partnership aims to empower people by using the power of storytelling. Civic Studios has found a perfect partner with Pocket Aces, which has shown its commitment towards creating content that reflects the diversity of India. The Civic Studio’s founders’ impressive expertise and experience in content research and impact measurement will go a long way in augmenting Pocket Aces’s creative process and refining their approach towards creating positive content. With both companies committed to innovative and boundary-pushing content creation, it will be exciting to see the results they produce.
In conclusion, this partnership between Pocket Aces and Civic Studios is sure to bring forth a new wave of positive, impactful, and socially relevant content, contributing to shaping minds and pushing the boundaries of Indian digital storytelling. It is a positive development in the Indian media landscape and sets an example for other media companies to follow suit.
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Pocket Aces and Civic Studios partner to accelerate positive content mission
Pocket Aces, India’s leading digital entertainment company, and Civic Studios, an impact-driven media studio incubated at the MIT Media Lab, have announced a partnership to further their collective mission of creating positive content for the youth of India.
The partnership will leverage the strengths of both companies to create an exciting range of content spanning multiple genres. By combining Pocket Aces’ expertise in creating relatable and viral content with Civic Studios’ passion for compelling narratives that shed light on important social issues, the collaboration aims to captivate audiences with narratives that are not only entertaining but also thought-provoking and socially relevant, thus influencing people positively. Civic Studios will invest capital into Pocket Aces, and collaborate on creating impactful long-form content via Pocket Aces’ studio Dice Media, and in turn, Pocket Aces will take over Civic Studios short-form channel “Pocket Change” to add to its portfolio of owned and operated short-form channels FilterCopy, Nutshell, and Gobble. Anushka Shah, Founder of Civic Studios, will also join the Board of Directors at Pocket Aces.
Anushka Shah, Founder of Civic Studios, expressed enthusiasm about the partnership, stating, “Our goal at Civic Studios is to create change through storytelling. Pocket Aces’ new mission towards positively influencing minds fits perfectly into that vision. We are thrilled to partner with a company that has a proven track record across multiple content channels and IPs, and that is now looking to scale up its ambition and impact. We are looking forward to working with Aditi and the Pocket Aces team in creating content that is entertaining, engaging, and empowering.”
Aditi Shrivastava, Co-Founder & CEO, Pocket Aces, added “We are delighted to welcome Anushka and Civic Studios as partners in Pocket Aces. This comes at the perfect time as we are looking to scale up positive content. The Civic Studios team comes with rich experience in content research and impact measurement, which will be extremely beneficial to us. Both companies are committed to innovating, pushing boundaries, and delivering fresh content that reflects the fabric of our country today. So you can watch out for some potent stories coming your way soon!”
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