Bollywood actress Athiya Shetty has been announced as the face of Just Herbs’ natural makeup line, which includes ghee-based lipsticks, lip glosses and foundations.
Our Analysis and Commentary
Athiya Shetty’s Association with Just Herbs is a Promising Move towards Sustainable Beauty
Athiya Shetty’s endorsement deal with Just Herbs comes as a breath of fresh air in the world of beauty and cosmetics, which is dominated by chemical-based products. Just Herbs, a luxury Ayurvedic brand, has always been a pioneer in promoting natural products that are safe for both the skin and the environment.
By choosing Athiya Shetty as their brand ambassador, Just Herbs has found the perfect match who resonates with their brand philosophy. Athiya Shetty, a known advocate for organic living, has been inspiring millions of people through her organic beauty routines. She has proved that natural products can be as effective as chemical-based ones in giving a flawless finish.
Just Herbs’ product range is an amalgamation of the best of Ayurvedic and modern beauty practices. Their products such as ghee-based lipsticks, lip glosses, foundations, and nourishing lip and cheek tints have already become a cult favorite among beauty aficionados.
The association between these two like-minded entities is a promising move towards a more sustainable and eco-friendly future. Athiya Shetty’s influence combined with Just Herbs’ expertise in Ayurvedic beauty will create more awareness about the benefits of natural products.
The fact that Just Herbs already has an aggressive plan to expand their retail footprint across India shows the growing demand for natural beauty products. With Athiya Shetty as their brand ambassador, the brand is sure to reach newer heights.
Overall, Athiya Shetty’s association with Just Herbs is a step in the right direction towards promoting sustainable beauty, encouraging conscious consumerism, and promoting India’s rich Ayurvedic heritage.
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Athiya Shetty Becomes the Face of Just Herbs’ Natural Makeup
Luxury Ayurvedic beauty brand Just Herbs, known for their herb-infused holistic makeup products, have joined hands with Bollywood actress Athiya Shetty as the face for their natural makeup line.
Athiya Shetty, known for her wholesome and organic lifestyle and beauty routines that have gone viral on social media, will now be seen endorsing Just Herbs’ products such as their ghee-based lipsticks, lip glosses, foundations and several other makeup products that the brand is slated to launch this year.
“Athiya is a perfect mix of traditional elegance with a modern aesthetic which fits perfectly with our philosophy of re-imagining traditional Ayurvedic formulas in modern day beauty formats,” says Arush Chopra, CEO & Co-founder, Just Herbs. “Our expression beautifully aligns with Athiya’s wholesome take on beauty, as she keeps it real, raw and authentic, is modern yet embraces her roots with grace.” he adds.
Athiya as the brand ambassador for Just Herbs natural make-up will be seen promoting the products in the brand’s marketing communications across digital, print and at hundreds of points-of-sales across India.
“I am elated to be a part of this association to advocate for our rich Ayurvedic rituals and how it can wonderfully combine with new age beauty products for long-lasting solutions.” says Athiya. “I absolutely look forward to this association, it will definitely be an exciting one!” she adds.
Athiya will dominate the brands’ online presence including their website, E-commerce platforms including Nykaa, Amazon, Flipkart, Myntra & more. Just Herbs will also leverage Athiya’s popularity for its in-store branding and marketing collaterals across 150+ retail stores in tier 1, tier 2 & tier 3 cities.
Just Herbs has a variety of Natural Makeup products including Herb-enriched Matte Liquid Lipsticks, Serum Foundation, Ayurvedic Kajal and Nourishing Lip & Cheek Tints which enjoy a cult-like following among natural beauty aficionados on online marketplaces such as Nykaa, Amazon, Flipkart and Myntra. The brand also has aggressive plans to expand its retail footprint across India and is already present in more than 150+ multi-brand outlets.
The products are available to shop on www.justherbs.in and at all leading ecommerce portals and retail touch points across India.
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