French dating app Happn has launched a new feature, CrushPoints, in India to help singles connect through their favourite places. The app has also undergone a rebrand, with a new logo and redesigned interface.

Critical Commentary: happn’s Revolutionizing Rebranding and Innovative Feature Updates

happn, the French dating Application, has recently undergone a significant rebranding and feature update to enhance the dating experience of its 37 million Indian users. The platform, which initially focused on chance encounters, has now broadened its scope to be a 360-degree platform that combines dating and social networking. The newly launched feature “CrushPoints” allows singles to connect through their favorite places, creating a real community of happners.

The rebranding of the happn app deserves applause for its creativity and uniqueness. The redesigned logo, color scheme, and artistic direction that captures moments and places that convey an authentic energy, reflect the diversity of people and emotions singles can experience using the platform. This innovative rebranding symbolizes a real break with the traditional dating world and positions happn to be a leading global brand in a highly competitive industry.

The introduction of CrushPoints demonstrates happn’s commitment to serving the authentic, local dating experience that users crave. 84% of singles in India express interest in discovering the places frequented by their Crush, and CrushPoints delivers this by allowing users to add their favorite places to their profile and discover those of their crushes through a selection based on six categories. The app’s survey shows that coffee shops and bars make up 51% of preferred places for singles to meet, highlighting the realistic nature of the dating ecosystem.

The happn team’s CEO and President, Karima Ben Abdelmalek, recognises the transformational power of this new development plan, reflecting the company’s leading position internationally in the highly competitive sector. The innovative features added to the app lay the groundwork for future innovations that will enrich the happn experience, serving authentic and local dating. happn’s transformation plan aims to enhance the lives of single people, demonstrating the platform’s dynamic approach to meeting the evolving needs of its users.

In conclusion, happn’s significant rebranding and feature update demonstrates the platform’s commitment to revolutionizing the dating world. The focus on authentic and local dating experiences creates a real community of happners, reflecting happn’s dynamic approach to meeting the evolving needs of its users. Happn’s rebranding is a game-changer, and CrushPoints is an innovative solution to the users’ needs, creating opportunities to connect with potential matches in the app’s ecosystem through shared interests. Happn is paving the way for the future of dating, and the exciting developments are worth watching to see what they will deliver next.

happn is set to revolutionise the dating world with an exciting new brand look and new feature updates

happn, the French dating application which launched in India in 2017, is all set to give its 37 million Indian users an elevated dating experience with an overall brand refresh – both in terms of look and proposition. The platform with its recent upgrade aims to be a 360-degree platform, providing the best of both worlds – dating and social networking. This goal will be fulfilled with its newly launched feature, ‘CrushPoints’, which will help singles to connect not just through chance encounters but also through their favourite places.

REBRANDING:

To make this rebranding successful, happn has not only revealed a new logo but also, redesigned its application. While for many years the arrows in the logo symbolised crossroads, the new logo is now divided into three parts: the name of the application, its geolocation tool and the paths singles take in their lives and during their use of the application. Further it also signifies how the application now offers singles a local experience that considers the people and places around them. This identity is based on a black and white colour scheme that highlights each person’s paths with bright colours associated with different moments in life, types of places or activities.

Caroline Tressard Maunoury, Creative Director at happn says, “Today we’re leaving the monochrome blue behind and opening up a whole new world: we’ll have a palette of bright colours, reflecting the diversity of people singles can meet and the emotions they can experience when using happn. This change symbolises a real break with the dating world. This universe will also be embodied in our artistic direction: we want to capture moments and places that convey an authentic energy, they can be colourful and blurred, but above all, they are alive. We will always illustrate the trio we believe in: a moment, an encounter, a place.”

NEW FEATURE:

Since its creation, happn has been the only application where everything starts in real life. Based on geolocation, it allows every single person to find all the people they have crossed paths with. Today, happn is going even further with CrushPoints, which enables happners to meet singles who like and go to the same places as them. The feature will also help to create a real community of happners: these places will be recommended and added by other singles as being trusted places to meet someone for the first time. Thanks to CrushPoints, the application is now part of a unique ecosystem, responding to a clearly identified need: 84% of singles in India, would like to know the places frequented by their Crush.

CrushPoints will allow users add their favourite places to their profile and discover those of their Crushes, thanks to a selection based on six categories – events, bars, restaurants, sports, culture and outdoors. Coffee shops and bars make up 51% of preferred places for singles to meet, according to the happn in-app survey.

Karima Ben Abdelmalek, CEO and President of happn, sharing her outlook on the new developments said, “The application we present today is only the first part of a more global transformation plan, including a series of features that will enrich single people’s experiences. It is also an opportunity for us to reiterate happn’s leading position internationally as the only French and European application to hold its own in a highly competitive sector.”

This new application lays the foundations for innovations that will enrich happn over the coming months and years, serving authentic, local dating.