Ferrero India’s Tic Tac has launched a new Spearmint flavour in India, catering to the local demand for a strong mint flavour that can be enjoyed throughout the day. The confectionery brand aims to promote the launch through digital and social media platforms.

Tic Tac’s Spearmint Launch: A Refreshing Addition to the Indian Confectionery Market

Tic Tac, the renowned confectionery brand of Ferrero India, has announced the national launch of its latest flavour, Spearmint, much to the delight of Indian consumers. The introduction of this refreshing and strong mint variant is aimed at meeting the longstanding demand for a flavour that can be enjoyed in diverse moments throughout the day, such as after meals, workouts, and before important meetings. This new addition to Tic Tac’s portfolio perfectly aligns with the brand’s commitment to placing the consumer at the centre of its marketing mix and catering to their unique needs and preferences.

What is impressive about this launch is Tic Tac’s thoughtful approach to creating a flavour that addresses the need gap for a strong mint in the Indian market while incorporating local relevance. Spearmint’s mild sweetness coupled with a strong minty flavour has made it a popular choice amongst consumers in the freshness categories of mints and gums. Tic Tac’s choice to introduce the Spearmint variant in a convenient pocket-sized pack further speaks to its understanding of consumers’ on-the-go lifestyle and need for practicality.

The brand’s decision to leverage digital and social media platforms for promoting the launch of Tic Tac Spearmint reflects its deep understanding of the media behaviour of its young target audience. This approach is not only cost-effective but is also a smart way to reach the tech-savvy and social media-influenced younger generation, who form a significant part of the brand’s consumer base.

In conclusion, Tic Tac’s Spearmint launch is expected to drive further growth and consolidate its position as one of the leading brands in the Indian confectionery market. By continuing to place the consumer at the heart of its endeavours and curating products that cater to their unique needs, Tic Tac has cemented its position as the go-to choice for consumers seeking a robust and refreshing flavour experience. With its perfect blend of innovation and deliciousness, Tic Tac Spearmint is set to whip up a refreshing storm in the Indian confectionery market.

Tic Tac Dialling up local relevance through new Spearmint flavour

Tic Tac, the confectionery brand of Ferrero India (part of Ferrero Group), one of the world’s leading manufacturers of sweet-packaged products, is excited to announce the national launch of its newest flavour, Spearmint.

Spearmint has long been recognized as one of the most popular flavors in the Freshness categories like Mints and Gums. It has a refreshing taste profile, with a strong dose of minty freshness, coupled with its mild sweetness. This new variant aligns perfectly with Tic Tac’s commitment to placing the consumer at the centre of its marketing mix, ensuring that their preferences and needs are met.

In line with the Media behavior of our Young TG, we intend to leverage digital and social media platforms to promote the launch of our new Tic Tac Spearmint flavour, through dedicated Digital assets. The introduction of Spearmint aims to address the longstanding demand from Indian consumers for a strong mint flavour that can be enjoyed in various moments throughout the day. Recognizing the inherent need for a refreshing and strong mint flavour in various situations such as post meals, workouts, on-the-go moments, and before important meetings, Tic Tac has introduced the Spearmint variant to bridge the existing need gap and provide local relevance. Tic Tac Spearmint flavour will be available in a convenient pocket-sized pack, making it easy to enjoy on-the-go or share with friends. The iconic Tic Tac pack, known for its distinctive design and practicality, will continue to house the new flavour, ensuring a familiar experience for Tic Tac enthusiasts.

” At Tic Tac, consumer has always been at the heart of all our endeavours. We strive to understand their preferences and curate products that cater to their unique needs,” said Mr. Zoher Kapuswala, Marketing Head, Pills & Gums, Ferrero India. “The introduction of our Spearmint flavour is a testament to our commitment of being consumer-centric, a flavour which is specially crafted to bridge the need gap for a strong mint in the Indian market by bringing this locally relevant variant to our portfolio while remaining true to our high standards of quality. Tic Tac will continue to be the go-to choice for consumers seeking a robust and refreshing flavour experience.”

The launch of Tic Tac Spearmint is expected to drive further growth and consolidate Tic Tac’s position as one of the leading brands in the Indian confectionery market. This introduction not only meets the demand for a strong mint flavour but also offers consumers a unique taste experience that combines with innovation.