Monk Entertainment, among the driving forces of India’s influencer industry, has partnered with Brut India to provide a tremendous opportunity to its top creators. Monk Entertainment is proud to announce the association with Brut India for its top creators- Ranveer Allahbadia, Ruhee Dosani and Niharika NM to walk the Red Carpet for at the upcoming Cannes Film Festival 2023, creating an unparalleled opportunity for creators to attend the prestigious event. This marks the very first time that a media company has secured such an opportunity for its creators, cementing Monk Entertainment’s position as a trailblazer in the digital marketing industry. 

Popular creators of the Indian digital content industry, Ranveer Allahbadia and Ruhee Dosani are all set to make their grand debut at the film festival, while Niharika NM is attending for the second time in a row after winning an award last year. Cannes Film Festival is one of the most renowned film festivals in the world held annually in the French Riviera, and is attended by some of the most illustrious figures in the worldwide entertainment and film industries. The participation of these creators at the Cannes Film Festival is a positive development and way forward for the creator economy as it provides a platform to celebrate creativity, diversity, and innovation. It demonstrates how the festival is accepting of change and the growing impact of digital content creators. 

Ranveer, Ruhee and  Niharika will travel to the French Riviera, and attend the Brut Party at Nespresso Beach on 18th May. They will attend official film screenings at the venerable Grand Lumiere Theatre and walk the red carpet on 19th May 2023. Along with their cultural tours, their four-day journey will include meals at Chez Albane, La Môme Plage, Silencio Club, Fred l’écailler, and Majestic Le Paradisio.

Being a part of the Cannes Festival is a key milestone in the journey of these content creators who have established themselves in different genres of the industry through their talent and consistent hard work. This is the debut year for Ranveer Allahbadia aka BeerBiceps who is India’s biggest podcaster while also being a notable Entrepreneur, Digital Content Creator and Investor and also for Ruhee Dosani who shot to fame for her incredibly engaging and fun-loving dance videos to famous Indian songs and jingles across languages, and became one of the fastest growing creators on the platform in India.

Meanwhile, for Niharika NM – one of India’s top influencers, this is the second time in a row that she is attending Cannes. In 2022, she won the Youth Icon – Entertainer of the Year at World Influencers and Bloggers Awards (WIBA), making her one of the few Indian content creators to do so. She has established herself as a global digital content creator owing to her entertainment and comedy content, which has helped her achieve numerous accolades and opportunities in the industry. 

Brut India is known for its unique storytelling approach and commitment to creating content that fosters positive change. Their partnership with Monk Entertainment is a reflection of their shared values and vision for the future.

Viraj Sheth, Co-founder and CEO at Monk Entertainment says, “We are thrilled to partner with Brut India and enable this opportunity for our creators. It’s a proud moment for us to be the first talent agency to send three creators to Cannes, and we believe it will be a game-changer for them. At Monk-E, our goal has always been to create moonshot opportunities for our talent and I think it is safe to say that the Cannes Film Festival red carpet is right there at the top.”

Mehak Kasbekar, VP and Editor-in-chief, Brut India stated, “Around the world, creators are the new generation of celebrities with a follower base that can eclipse many traditional movie stars. They are innovative and versatile. Most of them started out as writers, directors, actors and producers of their own content. Millennials and Gen Zs, the larger demographic in the world right now, are increasingly recognising them as their idols and icons. As a global publisher, official media partner for the event, and one that speaks the language of this generation, Brut is proud to invite top creators from India to share space on the red carpet with icons from the silver screen.”

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