Growth of D2C beauty and tech to be the highlight of the sale season

“Over the last two years, D2C brands have seen a stable increase in traffic and conversions. From analyzing our data, trends indicate that D2C brands like MCaffeine, Mamaearth, Wow Skin Science, Ustraa & more will witness a 3x jump in conversions during the festive sale season. While beauty has been a front runner in the D2C space, tech has also witnessed considerable growth. Brands like Apple, BoAt, OnePlus, Dell, and Lenovo are expected to be big sellers during the sale period. D2C brands offer more to the users in terms of flash deals, offers, and discounts to drive more traffic to their websites.” said, Swati Bhargava, Co-Founder, CashKaro & EarnKaro

iPhone 13 and 14 to be mobile bestsellers, among others

“Mobiles are a big bet for all major retailers like Amazon, Flipkart, and Croma and are expected to be the number one sales driver. This category will also witness heavy discounts, with Cashback and additional bank offers. Mobile phones with an average selling price between Rs 5000 – Rs 12,000 will contribute the maximum to mobile sales. With Apple’s latest release of the iPhone 14, the iPhone 13’s prices will significantly drop. Flipkart is planning on selling the base model of the iPhone 13 at Rs 49,999 – which is a very good price and will be a top seller when it comes to mobiles. Good price drops for phones like the Samsung M13, OnePlus Nord CE, Nothing Phone 1, and Redmi 10A can also be expected.” said, Rohan Bhargava, Co-Founder, CashKaro & EarnKaro

6x uptick in traffic during sales expected

With CashKaro offering up to 30% Cashback above festive discounts and the grand prizes from the #KingOfCashback sale, we expect at least 6x growth in traffic during these sales as more shoppers will be looking to get the best deals.

4x increase in Digital Marketing Spends for festive sales

“CashKaro is increasing marketing spends by 4x for the festive sales. We have exclusively tied up with various content-sharing platforms in an effort to increase visibility. By diving deep into our existing data, we will be doing device and region-level targeting and have already readied vernacular marketing assets for the same. While DV360 will help us broaden our reach in Tier 2 & beyond cities, we are also building a lucrative referral program to acquire more users. As the largest performance marketing channel for D2C brands in India, we’ve seen that high customer acquisition cost is a common challenge across all eCommerce today – Google and Facebook are not giving enough ROI, especially to D2C brands. That’s why we are seeing an increase in performance marketing budgets across the board. As far as the industry is concerned, we can expect a 200-300% increase in digital marketing spends.” added, Swati Bhargava, Co-Founder, CashKaro & EarnKaro

New Emerging Sale Trends and Categories in e-commerce

E-commerce giants like Amazon & Flipkart have partnered with banks like SBI & Axis respectively to offer instant discounts during their sales. Taking this into account, CashKaro also introduced Cashback on applying for and getting approved for Credit Cards this year. On the Axis MyZone Card for example, if you apply via CashKaro & get approved, you get flat Rs 1500 Rewards that you can redeem as Amazon Pay balance.

An interesting trend to note is the growth in the pharmacy and D2C healthcare space over the last few months. Per our recent data, pharmacy has been performing very well in the run-up to the festive season and can be expected to carry this momentum throughout. We have exponentially grown traffic and conversions for partners like 1MG, PharmEasy, Medibuddy, etc., over the last few months. While these categories will not be leaders in terms of sales but will gain more visibility, helping solidify their brands in the online space.

Product improvements on CashKaro

“CashKaro offers users a platform to compare these deals and provide Cashback over and above bank cards and sale discounts. This Cashback is applicable even on EMI or Cash on Delivery orders, making it more accessible for new shoppers. This year, we have made multiple improvements to our app to make the shopping experience even smoother. Having worked on decreasing our validation timelines, users will now be able to get confirmation for their Cashback faster. We have also introduced dynamic search & enhanced our overall sign-up experience. This was done because this is the time when brands witness a good boost in customer acquisitions. CashKaro acquired more than 1 million users in October’21, when the festive sales were live, and we are only expecting this number to go up.” added Rohan Bhargava, Co-Founder, CashKaro & EarnKaro

CashKaro’s sale campaign & festive season initiatives

#KingOfCashbackSale – Win Royal Enfield Hunter & iPhone 14 when you shop via CashKaro!

This Diwali, CashKaro presents the #KingOfCashback Sale! India’s largest Cashback and Coupons site is gearing up for the festive season with a grand twist. With mega prizes like the Royal Enfield Hunter, iPhone 14, & a 55-inch smart TV up for grabs, CashKaro will also give out special vouchers to over 300 people weekly. All they have to do to claim these prizes is shop for up to Rs 25,000 between 20th September & 24th October via CashKaro.

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