In 2018, H&M made a commitment to diversity and inclusion, and since then, the company has increased its efforts. Tess Holliday, a model and influencer in the size-inclusive industry, began working with H&M last year. Holliday was recently appointed H&M’s size and inclusivity consultant and added more items to its plus-size collection.

H&M Launching Merchandise for Plus Size 

People want to feel like they can shop in the store like any other customer, according to some of the customer insights research we are collecting along the way.

Dozier Gordon stated, “This is something that we’ll continue to reevaluate based on customer response and feedback.” As it has been a gradual rollout for us, we will continue to reevaluate and think about how we can continue to provide this customer with these options as long as they continue to show interest.

We want every one of our customers to have the impression that H&M is a brand that resonates with them and that they can see themselves reflected in the brand. We want them to enjoy shopping with us when they visit our stores. It is a component of our ongoing focus on providing the best possible customer experience.

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