Crypto platform Bitfinex Exchange has announced the listing of a new blockchain platform Prema (PRMX). According to the company, the Prema blockchain platform will enable users to interact with digital assets on multiple Web3 blockchains. The Prema platform consists of  Prema X NFT marketplace, Prema’s wallet and the NFT traceability system.

It consists of a unique system of IRL (In Real Life) and URL (UnReal Life) categorisation, which allows NFTs in the virtual world to be tied to events and physical items in the actual world through the innovative use of NFC and AQR technologies.

Prema is based in Singapore and is catered towards regional markets, with its most notable NFT collections being projects like “Japanese comedians collectible cards” and its “Judo Colleca” and “K-Pop” series of NFTs, which cater to Asian audiences.

The goal of Prema accoridng to the company is to interconnect the various existing technologies already present within Web3 into one convenient platform while also bridging the gap between the digital collectibles and physical collectibles worlds. Central to Prema’s vision is becoming a one-stop shop for all things Web3, like Apple’s App store for digital collectibles.

Prema’s strategy is to build out its tech around the ability to link blockchain-based Web3 digital collectibles in the form of NFTs to tangible items in the real world. These collectibles would be both usable in the physical world while also being fully integrated into the Web3 Metaverse of decentralised NFT marketplaces, blockchain-based play-to-earn games, virtual worlds, and decentralised social media.

It is currently in an early stage of development, with tokens existing as an ERC-20 token in an Ethereum smart contract, but plans are underway to launch the Prema blockchain and platform later this year in Q3.

Accoridng to the company, the Prema team is working on the development of core technologies within the Prema wallet, namely implementing the NFC and AQR technologies for the traceability system, which will be employed to track digital content and collectibles linked with tangible objects.

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