When you’re just starting to create content for your business, you'll probably spend a lot of time thinking about what you’re going to write about. How are you going to stand out from another article on the same topic? How are you going to keep your readers coming back for more? These questions can be overwhelming. So, what's the secret? Well, a good understanding of how to enhance PLR content with Storytelling could make all the difference.

If you've been wondering how to take your PLR (Private Label Rights) and transform it into something more engaging, then this blog post is for you. When most people think about adding storytelling to their PLR content, they're thinking about a romantic tale or a story of overcoming adversity.

But there are plenty of other types of Stories that will make your fresh content more gripping and memorable. In this post, we'll discuss the benefits of using storytelling in your own content, as well as offer tips on how to become a better storyteller.

A story is a good way to engage your audience, and you can use storytelling in your Private Label Rights content. A story should be told succinctly and with a purpose in mind. The lesson of the story should be clear and concise, while still being entertaining.

In order to craft a good story, it's important to know who you're telling it to. You need to identify the true target audience for your story. What do they want out of it? What will make them feel something?

It's up to you to connect with this audience so that they will feel like they understand what you are saying and how the message might apply to their own life.

Why Enhance PLR Content With Storytelling?

PLR content is super useful, but it can be a bit dull. So, let's take a look at how and why you'll want to enhance PLR content with storytelling.

Stories Grab Our Attention

It can be hard to tell because we're so used to them, but we come across stories all the time. The books you read, the shows you watch, the news you hear, the gossip you're told... All of those are stories. They may not start with the typical 'once upon a time', but they are still stories.

The reason we use storytelling so much (even without realising) is that it's a lot easier for us to connect to things when they are told in story form. They give us a reason to pay attention. We know that stories have a start, a middle, and an end; and once we get hooked by the beginning of a story we have to know how it ends.

Storytelling Gets Conversations Going

If someone gives you the information in a barebones kind of way, you would usually pay attention to it, consider if it's something you're interested in or not, and then that's it. That's the end.

With storytelling, we usually engage a lot more, we want to know what happens to the people involved, we become invested in them and whatever happens to them. And this interest translates into a long conversation about the stories after they are finished.

Just think about how many times you recommended movies or books to people you know, or the many times someone told you an anecdote and then you responded with your opinion or similar experiences. Bring this into your content marketing and your engagement levels will rise.

Storytelling Helps Bonding

We live connected, just right now I'm looking at a screen while writing this, I have my phone next to me and I can hear the television in the next room. But that doesn't mean we are always able to connect to people personally.

That's where stories come in. It's normal for someone to relate to characters from stories. And if that character happens to be a real person, then bonding will probably take place. It makes us feel like there is someone out there who gets what we do or what we're going through. All of a sudden, we're not alone.

4 Things All Good Stories Need

You probably remember this from back at school. But, it's never a bad idea to remind yourself of some basic storytelling techniques to make sure the next time you add a story to one of your posts, you don't forget anything!

Your Stories Need An Objective

All good stories start with a goal. There is a reason people do what they do. When you tell a story, you can choose to tell your customers or listeners what the goal of the characters is straight away or you can let them discover it themselves as the story moves along. It's your choice.

No matter which way you go, you always need to know what the final goal is, otherwise your story will feel unfocused and meaningless. You'll need to ask yourself what the specific goal of your content is. Is it brand awareness? Is it sales? Do you want people to share your content?

Your Stories Need Motivation

Motivation is the reason the characters in your story are chasing an objective, it's the why of the story.

Why are you reading this blog post? Maybe you want to improve your own posts. Maybe you want to get better at storytelling. Maybe you just want to learn more about blogging in general. Maybe you want to get more from your online business. There are almost unlimited reasons why people do what they do.

When you're telling a story, it's important to understand why your characters are doing things. Just like with the objective, you can choose to tell your readers about it or not, but you need to know it.

Your Storytelling Needs (a bit of) Conflict

The conflict is the main problem a character has when they try to reach their goal, how they deal with the conflict is what makes for an engaging story.

Conflicts don't always have to be in the form of a big bad monster, a lot of time the most interesting conflicts come from the inside: fear, doubt, negative mindsets... And sometimes, it can be a mix of both. Or the conflict could be not knowing how to do something, for example.

Triumph (sometimes!)

The end of a story comes when the characters overcome the conflict and complete their goals. But sometimes, your characters can't find all the solutions. Failing to reach objectives makes a story feel more realistic. Think of your own life: how many times has everything gone perfectly according to plan? If you're anything like me, the answer is never!

Finding half solutions, or having your characters struggle can also be a way to encourage engagement and emotion. Readers and listeners will be much more willing to 'pitch in' if they feel they have something to add to the story. If everything is tied up neatly with a pretty red bow, then they will feel there is nothing for them to say.

Could You Use Someone Else's Story in Your Content Marketing?

Most times when blogging you will be sharing stories about yourself, but sometimes you will think of a story that happened to someone else that will be perfect. In those cases, you could use it as a marketing tool. But it's important to respect the privacy of those people and be careful when you share it.

Even if a story is about you, if it involves others, it's always good to give them a heads up and make sure they are OK with what you share.

Ask for Permission

Before sharing any story that involves any other people, make sure you ask them if you can share their story.

Telling the world about information others want to keep private could destroy family relationships and friendships, and at the very worse you could end up involved in legal issues. Hopefully, it wouldn’t come to this but you have to consider all possible outcomes.

Be Sensitive

It could be that the topic you're talking about is a sensitive one for the other people involved, even if you don't see it that way. Be respectful of people's feelings if they prefer not to talk about something or if they ask you not to write about certain topics.

Internet clicks are never worth hurting another person for.

Explain Your Publishing Plans

Before publishing, you should explain where and when you will be sharing the story. People might feel comfortable with some outlets, but not with others.

And if you are going to publish the story in an open space where people can reply and share their comments, let everyone involved know so that they can prepare themselves for the positive or negative responses the story may receive. A lot of people are not used to receiving criticism online and don't understand how it works.

Share Your Work

When you feel you've done all the drafts that you need and the story is ready to publish, share it with the people involved and ask for their feedback. Make sure they feel comfortable enough, to be honest, and able to ask for changes if they don't like something.

It could be that the person loves the story or it could be that after seeing your work they don't feel comfortable anymore sharing it and ask you to not publish it at all. Whatever the outcome, remember it's not about your work, but the other person's feelings.

Keep In Touch

Get in touch with the people involved in the story when you publish it, so that they know it is now public. And make sure you stay in touch after to make sure they haven't been affected negatively by the story.

Telling great stories

To tell a great story, it helps to get inside yourself and find out what makes you tick--what drives you nuts or makes you angry or sad; what moves you; what makes you laugh and cry. All of these things are relevant when crafting your stories for others because it will help them relate more easily to the point (or points) that you're trying to make.

But don’t forget, it is not all about you! You must ensure that your audience can relate to the stories you’re telling. Otherwise they are not going to get the results you’re looking for.

When we talk about telling stories about ourselves, we're talking about personal narrative stories about who we are or how we feel or how our lives have been up until this point in time.

The Bottom Line

Storytelling is a powerful tool that can greatly enhance your PLR content. By incorporating storytelling techniques into your writing, you can captivate your audience, spark conversations, and foster a sense of connection. 

By crafting compelling stories that resonate with your audience, you can create a deeper impact and achieve the results you desire. So, go ahead and unleash the power of mixing PLR content with storytelling in your content creation.

Who are some storytellers you love? How can you use some of what they do in your work? Let me know in the comments below...