So, you have lead magnet, and you're ready to try and grow your email list. But you need a Landing page and now you feel stuck. You don't want to pay a ton of money for a landing page that you're not even sure is going to work. Luckily, some great free landing page builder tools will help you create high-converting pages in minutes. Let's take a look at some of these.

Recently, I wrote about the benefits of using lead magnet templates. That's all very well, but what if you don't have, or even want, a website? I get it. You don’t need to worry, with these free landing page tools, you can build an email list without a website.

I sell a big set of Done For You Lead Magnet Templates in my store. 

While I love these bundles, I am aware that most of my customers sell journals and printables on either Etsy or Amazon. So, you might not have a website. But that's okay, I'm here to help.

Big companies have huge teams of designers, developers, and copywriters. They have a lot of hours and money to create unique, show-stopping landing pages.

I don't know about you, but I do not. I'm lucky enough to have an outstanding VA. But even so, we must make the most of everything we have.

Fortunately, with limited resources even a small business can make a significant impact and differentiate themselves. And guess what? There's no need to worry about the cost of creating professional-looking landing pages! Thanks to free landing page builder tools, businesses can showcase their products or services in a visually appealing and engaging way without breaking the bank.

A landing page tool is designed to be user-friendly and accessible, so you don't have to be a tech wizard to create stunning landing pages. Whether you're running a special promotion or gathering email addresses for your next marketing campaign, these landing page templates provide a solid foundation to craft a landing page that speaks to your audience.

The customization options in free landing page builders are great. You can personalize the design and layout to match your brand's identity effortlessly. Add your logo, pick colours that represent your brand, and choose fonts that showcase your style.

Some free landing page builders also offer essential features like A/B testing and analytics. An AB test allows you to try out different variations of your landing page and discover what works best for your target audience. 

If you're ready to take your marketing efforts to the next level, some landing page builders even offer paid plans with advanced features. These plans include marketing automation integration, CRM integration, and advanced analytics.

An analytics tool can provide valuable insights into visitor behaviour, conversion rates, and other important metrics. Armed with your analytics data, you can optimize your landing pages for better results and higher conversions.

This post will hopefully convince you that it is possible to create a high converting landing page into build an email list and grow your audience.

There are several free landing page builder tools to choose from. My job here is to help you choose which one could be the tool for you.

So, to help you find the right page builder for your lead magnets, I have been hunting and testing. I have tested the best free landing page builders I could find. All of the tools I tried do offer additional features on paid plans. But each tool lets you design and host a free landing page.

It would be best if you didn't get overwhelmed by all these choices. So, go through the highlights of each one. Then go ahead and visit two or three websites that stand out.

Before this, let me give you a few pointers on what you need to look for in your landing page builder for your lead magnet - free or paid.

Ooo, and if you have a website, keep an eye out for information on my favourite (paid) popup and sign-up form builder - ConvertBox. I love it!

What to look for in free landing page builder tools:

It is important to remember that, whatever your lead magnet is, your landing page needs to include the following: 

• An irresistibly enticing headline
• Some laser-focused and compelling information - but not too much.
• Eye-catching images and design
• One call to action (what is the ONE thing you want people to do - do not distract from that).

When choosing your page builder, you probably don't need all the bells and whistles. As long as you have all of the above and people sign up, that's all you need.

5 key things you need from a landing page builder 

The landing page designs should be flexible and easy to change. 

Free and paid page builders give you a range of super useful page templates. Adding in your content should be as easy as pie. Changing the images and styles should never require any coding. If it does, move on. Trust me; very rarely do you want to go down that road.

They need to be easy to use and as few things to learn as possible.

Ideally, if you have your content ready, you ought to be able to create your landing page in around 15-20 minutes. If this is not the case, it probably isn't the tool for you.

Your landing page needs to be mobile responsive.

These days, over half of all internet surfing is done via Mobile devices, meaning your landing pages must work on phones, tablets, and desktops. If it requires effort to make this happen, I would not recommend that tool.

Your landing page builder needs to integrate with the tools you already use.

Your marketing hub deserves a landing page builder that works seamlessly with your existing toolkit. Ideally, you need a setup where your free landing page builder not only features great customization options but also works in perfect harmony with your go-to marketing tools like Google Ads and Facebook Ads. The real magic lies in connecting the dots – seamlessly linking those sign-up forms with your email marketing and social media tools. 

Now, picture this: a lead clicks on your Google Ad, lands on your beautifully crafted landing page, fills out the form, and voila! The information effortlessly flows into your email marketing system and social media channels.

With the ability to connect multiple landing pages with your email marketing, Google Ads, and Facebook Ads, you're not just streamlining your efforts; you're amplifying them to the maximum.  

Ideally, your landing page builder will offer you analytics.

Understanding the number of visitors to your landing pages and the conversion rate of sign-ups is super important when it comes to optimizing your page and getting those conversions. That's where analytics comes in. With analytics, you can unlock valuable insights into how your visitors behave, keep an eye on those conversion rates, and uncover awesome opportunities to level up your landing pages. By using analytics, you'll be able to make decisions based on solid data, create killer strategies, and ultimately achieve amazing results for your business.

What might you need a landing page for?

A landing page is a single webpage dedicated to one purpose - getting people to sign up for something. This might be a free report, a video, an ebook or anything else you want them to download.

You probably need a landing page if you're running an email marketing campaign. One of the best ways to get people signing up for your email list is by giving them something of value in exchange for their email address.

You can get creative with your freebies and offer lots of tips and tricks that will help people solve their problems effectively (and make sure there's some form of call-to-action at the end for an upsell or exclusive offer).

Here are seven examples of what you might need a landing page for:

• Giving away the eBook you created using my Done for you Lead Magnet Template Bundles
• Getting sign-ups for a webinar or free course
• Giving away a workbook or journal
• Launch a mini-site where people can find out more about you and sign up for a newsletter
• Offering a free consultation
• Offering a free trial of your service
• A sales page

Six free landing page builder tools

Right, let's get on with it. Below is the list of free landing page builders I will discuss in the remainder of this post. I'm not necessarily doing complete reviews of each of them. But I will give you the highlights (and the lowlights). 

Convertkit

Let's kick things off by sharing my personal favourite email marketing tool, ConvertKit. Why do I love it? Well, not only is it an all-in-one solution, but it also offers the ability to build landing pages and send emails to your leads, all within the same platform.

Personally, I rely heavily on ConvertKit as my go-to email marketing tool. In fact, I have both a paid account and a free one. Now, here's where things get interesting: I also have lifetime access to Sendfox, a similar tool. Recently, I contemplated switching to Sendfox in order to save some money, but in the end, I just couldn't bring myself to do it. That's how much I love ConvertKit.

Now, the exciting news is that you can actually get ConvertKit for free! They've recently launched a free account option. At first, it provides you with 100 free leads for sign-ups. But here's the best part: you can steadily increase that number to 1000 free leads by inviting others to create their own free accounts. The value here is exceptional, especially when considering that my initial 1000 leads (a few years ago) cost me $249 per year. So, needless to say, I highly recommend taking advantage of this opportunity.

But what sets ConvertKit apart from other free tools is its extensive range of features. It's often regarded as a best-in-class email platform that doesn't require any coding knowledge or domain setup. Even with the free plan, you have access to all the landing page and sign-up capabilities that the paid version offers. This includes features like:

• Around 25 professionally designed landing page templates to choose from.
• The option to use your own domain or a CK.page domain for your landing pages.
• Access to a library of high-quality photos from Unsplash, ensuring visually appealing pages.
• Fully customizable forms that allow you to collect any information you need from your subscribers.
• Easy customization of incentive and confirmation emails to effectively deliver your lead magnets.

I wholeheartedly recommend ConvertKit as an outstanding all-in-one solution. Give it a try with get your free ConvertKit account.

ConvertFlow

First and foremost, it's crucial to clarify that ConvertFlow is a distinct tool and should not be confused with ConvertKit.