Email Marketing is one of the most cost-effective and efficient methods to reach your target audience. Community members who are sent relevant content are likelier to open and read your emails. All you need to do is create engaging Email content to drive a subscriber to your brand instead of driving them away with spammy messages or irrelevant offers. Here's everything you need to know about using PLR to create the best Email Marketing content.
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With studies showing an average open rate of around 17%, email marketing is reported to be one of the most effective marketing tools. Plus, studies show that 93% of all opened emails lead to sales of some description.
It's no wonder why email marketing has become one of the best ways to market your business. But to make the most of it, we need great content to send to our target audience, right?
4 Reasons to Use PLR in Email Marketing
Creating new content all the time can be challenging. It can certainly feel tougher than it has to be.
PLR (Private Label Rights) allows you to use pre-written content as your own. This means you can avoid hiring a copywriter or spending hours trying to write something new. You can also save a lot of money by using PLR content.
But perhaps the most significant benefit is that it will save you time – something that most marketers don't have enough of. We live in a world where our attention spans are getting shorter, and we're all looking for ways to do more with our time. Using PLR content is one way to do this.
PLR comes in many forms, from eBooks, blog posts and videos all the way down to social media posts. The best (and most fun) thing about email marketing is that there are so many different types of emails that we can send out: welcome series, weekly or monthly updates, a campaign for specific products or services, etc. There are many opportunities for you to use PLR within your email marketing campaign.
Of course, the main reason for using PLR content in email marketing is to save money (either directly or indirectly). But there are plenty of other reasons why you should use pre-written content, including:
Efficiency
Finding the time to write your own content can be difficult. Using information that's already been written is a great way to ensure you're getting your emails out on time without spending too much time writing.
Variety
One of the biggest complaints people have with email marketing is when they receive too many promotions from brands they don't know or care about. Using PLR specifically related to your audience's interests could help you stand out.
Quality
If you don't want to write all your emails, PLR gives you that opportunity by ensuring that the content you're using will be professional, well-written and perfectly suited for your audience.
Usefulness
It's essential to keep your emails useful, engaging and valuable to your audience. All of these things will ultimately help with your email deliverability, leading to higher email open rates. Using PLR content means you don't have to worry about coming up with many ideas and doing tons of research.
PLR for email marketing could be used for various purposes, from building rapport with current customers to increasing brand awareness with new audiences. But for this article, we'll focus on how you can use PLR to create the best email marketing content.
How to Use PLR To Build An Email List
For many people, the term email marketing refers to the emails you send people. But for me, it all starts with how you grow your list. How can you use PLR content to entice your target audience to sign up for your email newsletters?
Let's say you have a collection of blog posts that you've proudly posted to your blog, but you haven't done anything else with them. Or maybe they're still sitting unused on your hard drive and unpublished.
These articles or blog posts can be used in fun and exciting ways. One simple thing to do is compile the pieces into one longer report. If you have a website, You can use this report as an opt-in gift for your visitors.
An opt-in gift generally means that people will see an offer of a free bonus if they sign up with their email address. They enter their details, and you send them a copy of their gift. Simple!
Some marketers call this a lead magnet. A short report is a great way to get visitors to share their information with you. Doing this means your email list grows, you can start developing your best email marketing content, and your income will also grow if you regularly make offers to your community!
If you want to make life even easier for yourself, you could copy the text to something like my Lead Magnet Templates, Designrr or Beacon and create a beautiful-looking report. These are amazing tools to improve your email marketing.
If you're using it as a lead magnet, you might want to include a call-to-action in the back that links to a small tripwire product or perhaps a coupon to your store. If you're using it as a stand-alone mini product, you'll want to link to one of your pricier products or even a product you promote as an affiliate.
Don't forget, though, once people are on your email list, your primary question is: how do you get them to stay with nurturing emails a subscriber will love?
take a look
My Lead Magnet Template Bundle
My lead magnet templates give you many flexible options for creating stunning ebooks, reports, checklists or worksheets. Plus, drive traffic to your new lead magnets with matching social media images.
Using PLR For the best email marketing content
By now, you have your lead magnet set up, and you know why you want to use PLR in your email marketing content, but how do you actually do it?
Before you dive into buying PLR content, you'll first want to find the right topics to write about. This is especially important when you want to use PLR for email marketing campaigns. You want to ensure that your content is related to your business.
By finding topics related to your industry or products, you can create helpful and potentially life-changing content for your email list that will have a much more significant impact than content that solely focuses on just about anything.
Once you've found your topics, you're ready to start finding PLR for your emails. But you must ensure you have a clear goal in mind for your emails. This will help keep you focused.
Once you have a goal, you can start compiling your PLR content. Don't just stick to one side of your chosen topics when writing. Instead, write around the topic and create helpful email content to help your audience solve their problems.
In email marketing, visuals are incredibly important, especially images. Instead of trying to read through paragraphs packed full of text, users are almost 70% more likely to open emails if they have visuals. That's why you must ensure that any PLR content you're using for email marketing has plenty of images, gifs, and other visuals.
When it comes to editing your PLR content, you need to ensure that you summarise the main points. By doing this, you'll be able to keep your emails as short as possible without losing any valuable information. Your content can be read much faster and will lessen the chance of being deleted before being read.
The most important thing to remember is that people don't like walls of text or boring a transactional email. Before you hit send, read the email copy to ensure it will inspire your subscribers.
Further Reading: 8 Tips To Help You Rewrite PLR Content and Make it Unique
Is it Possible To Find Done-for-You Newsletter Content?
Done-for-you newsletters are harder to find than other PLR Content. But yes, there are several different places where you can find quality PLR content specifically for your emails or find an email template or two:
Publish for Prosperity: Here, you'll find a Monthly Newsletter membership full of quality content you can use each week for your newsletters. You can grab a $1 trial by clicking here.
Piggy Makes Bank: Here, you'll find tons of 30-day challenges that all come with pre-written emails. Although, you could use all the content in these bundles for your email marketing. You'll find content in the self-help, business and health niches.
Tools For Motivation: These guys don't sell PLR packs just for email content. But many of their incredible larger bundles do come with pre-written email content.
White Label Perks: Most of their PLR packs offer a content upgrade (something you can give away to readers of a blog post). With these content upgrades, you'll also get a short series of email autoresponders. They have the top of your funnels sorted for you!
Use PLR Blog Posts to Create an Email Challenge
One of the best ways to use PLR is to compile an informative email marketing series. As a way to add value to your audience, this series could be used to teach readers something new or provide answers to their problems.
People love challenges. They are often some of the best email marketing content. If you do it right, autoresponder challenges could quickly become your best content, earning you some extra cash along the way.
So, as well as creating lead magnets, you can grab a collection of articles or blog posts and turn them into an autoresponder series. Doing this can be a great way to make a simple email challenge to grow your mailing list.
take a look
My Lead Magnet Template Bundle
My lead magnet templates give you many flexible options for creating stunning ebooks, reports, checklists or worksheets. Plus, drive traffic to your new lead magnets with matching social media images.
For example, let's say you have a PLR pack on "Organizing Your Home Room-By-Room".
You could take each "room" and make it a day in your challenge. So, your autoresponder series might look something like this:
- Day 1: Sorting the Kitchen & Pantry
- Day 2: Tackling the Family Room & Living Room
- Day 3: Organizing Your Kids' Bedrooms
- Day 4: Turning Your Bedroom into an Oasis
- Day 5: Simplifying Your Bathrooms
- Day 6: Clearing Your Basement of Clutter
- Day 7: Cleaning Out Your Garage
Your challenge series doesn't have to last seven days. You could have a challenge that runs for 5, 10, or even 30 days, depending on what project you're helping your community tackle.
To use this idea, you only need to gather your content for the challenge. Decide which piece of content fits which day.
If you love hosting an email challenge, Piggy Makes Bank is a PLR seller you'll want to check out - they have so much of this kind of content. Plus, they have masses of free 7-day challenges.
As you're working, be mindful of how you could add any affiliate links or links to your project. For example, with the organizing example above, you could link to your favourite kitchen drawer organizer on day 1. On day 3, you might link to your short ebook on how to help your kids fall in love with tidying.
Remember, once set up, this challenge can be ongoing, so you want to link to evergreen products that will still be relevant months (or even years) down the road. But don't forget to check it for issues occasionally, ensuring you're still putting out your best content.
Related Reading: Where To Buy PLR Planners?
Once your content is ready, add it to your preferred email marketing platform. If you're using Aweber, you'll create a "campaign". If you're using ConvertKit, you'll set up an "Automation" (this link gives you a free ConvertKit account - my favourite!). But if you're unsure what that is or using different software, you might need to ask your provider for advice on how to set up your automated emails.
4 Tips for Using PLR to Create Engaging Email Newsletters
Now that you know how best to use PLR for email marketing, you'll need to follow these tips to create great email copy that will help boost your ROI and increase your brand reputation.
Keep your content short and sweet: While ensuring it is as detailed as possible, you don't want to make it too long. Instead, you'll want to create engaging but not overly complex content.
Make it conversational: Instead of using a formal or one-sided tone, you'll want to create email content that feels like a conversation between you and your audience. By doing this, you'll make your brand look friendly and approachable.
Make it personal: By making your PLR content personal, you can make it more engaging. Instead of discussing the boring technical aspects of a product or service, use a promotional email to talk about how it has helped you personally. Sometimes, you may need to send re engagement emails to an inactive subscriber - personalise these as much as possible to make them feel wanted.
Use images: When you have an image next to a piece of text, people are more likely to stop and read your brilliant email.
The Bottom Line
When using PLR as part of your email marketing strategy, you must ensure you utilise valuable content correctly. By doing this, you'll be able to create engaging marketing emails that will boost your brand.
By choosing valuable topics and writing engaging emails, you can drive results. When you see the results of your amazing email marketing efforts, you'll quickly realize how valuable PLR can be. Don't forget to mix up the content of your emails regularly.
What are your biggest struggles with email marketing right now? Let me know in the comments below…
