The Indian wisdom of antiquity claims that we, humans, are made up of five elemental forces of the universe––Water, Earth, Ether, Fire, and Air, or WEEFA. By combining these five elements, universal nature has created life, which reflects the cosmic dynamism of eternity. The purest essence of natural living that flows through our brain and body emulates the universal expansion model, allowing us to expand our body (to a point) and mind (infinitely).

Somewhere in the world’s imperfect reality, the river of our lives becomes tainted with the adulterant of negative elements of human progress. As modern civilization began to deviate from its natural way of life, the recent global healthcare crisis opened our eyes to the bleak future that awaits us if we continue on this path of self-destruction.

In this way, we have not only harmed the ecology, and environment, and fractured the simple society respecting farmers––its only producers of natural, fresh, and organic food––by seeking monetary affluence, material lifestyle, and a living burdened with fast and junk food, unhealthy work-life and habits, modern disease like hypertension, high blood pressure, diabetes, depression, and so on, but we have also lessened our own odds of long-term survival.

Now is the time to return to the only saviour––the natural essence in its purest form––while respecting the synergic life force of all the five fundamental elements in us, established as WEEFA Wellness Solutions by Sambamurthy, who serves as its Managing Director.

In an intriguing interview with CIOLOOK INDIA, he spoke in brief on WEEFA’s objectives, vision, mission, offerings, and future. The highlights of that enlightening discussion are given herein.

Please brief our audience about WEEFA, its Objective, Vision, and Mission, and how you are currently positioned as one of the best eco-friendly and sustainable companies.

WEEFA started in the year 2017 with a vision to create a happy and healthy society by providing an organic range of products procured from farmers directly.

Objective – To showcase how simple is being well when our body and mind are aligned with FIVE elements (Water, Earth, Ether, Fire, and Air) of nature.

Vision – Enable our body to manage on its own by consuming authentic organic food comprising of natural nutrients. Devoid of external medicines to lead a happy and healthy life.

Mission – To inspire humanity to follow our path of respecting nature by caring for Water, Earth, Ether, Fire, and Air (WEEFA) for a better world.

WEEFA is proudly associated with renowned Cardiologist Padma Vibhushan awardee Dr. B M Hegde. Our Nutritionists follow the guidelines given by Dr B M Hegde to address and reverse health issues thru Food.

Tell us more about WEEFA’s offerings and what aspects make it stand out in the cutthroat competition.

• Competitive MRP
• Authentic Organic
• Quality assurance.
• Wide variety of products. Over 120 + SKUs
• Our association with 10000 plus farmers.
• WEEFA encourages shops by offering the highest margins to stores.
• Creating Women’s empowerment
• Products portrayed and rated 5-stars on giant online platforms like Amazon, and Flipkart.
• Brand presence in 100+ Organic stores in Bangalore.

Being an experienced leader, share your opinion on how the adoption of modern technologies like AI and ML is impacting the industry and how is your company adapting to the change.

Now we are in the process of completely automating the process of operation to ensure the product quality is retained and untouched by hands. We maintain the best Customer Relation Management.

Considering the current scenario, what kind of challenges do you face and overcome?

Market Volatility and Thick Competition are the major challenges. But as far as we are concerned, we maintain good customer relations by providing genuine products. This way we believe that we can overcome any challenges.

What would be your advice to budding entrepreneurs who aspire to venture into your sector?

We welcome them. At the end of the day, every player has their own strengths and capabilities to play around with.

How do you envision scaling WEEFA’s operations and offerings in the future?

The following road maps are in pipeline.

Facility Supermarket – Wide variety of organic grocery brand products, Made in India Products, and Nutrition Consultation all under one roof.

EXCLUSIVE WEEFA ORGANIC STORES are planned INSIDE THE BANGALORE CITY.

WEEFA HOME SHOPPEE –A Women Empowerment Program– A cluster-based livelihood through self-sustainable community-based institutions focusing on women exclusively.

OBJECTIVE

• Create income
• Make self-reliant
• Create Confidence

SUPPORT

• Training
• Assisted through bank finance
• Orientation

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