upGrad acquires edtech platform Exampur, aims to build the largest test-prep place

By Sanjay Maurya

India-based higher EdTech platform upGrad on Tuesday (August 2) said that it has acquired Exampur, a government jobs test preparation platform,  for an undisclosed amount. The Noida-based learning platform, Examspur is approaching revenue of INR 70 crore in this financial year. Overall, Examspur claims that it has a growing subscriber base of over 12 million with an average viewership of 2.5 million students and leads the Hindi-speaking markets in Uttar Pradesh, New Delhi, and Bihar with 90% of its paid users are from tier 2, 3 and 4 markets. There are channels for each – banking, defence, UPSC, SSC, teaching as well as other state-level government job preparations.

upGrad 

• Founded: 2015
• Headquarters location: Mumbai
• Founders: Ronnie Screwvala, Mayank Kumar, Phalgun Kompalli, Ravijot Chugh
• Subsidiaries: Knowledgehut Solutions Private Limited, MORE

Exampur

• Started Education Journey from October 2, 2018
• Daily 1.5 Million+ views
• 170Million+ Total Views In 9 Months
• Daily 40+ live classes
• 5 Lakhs Complete in 2 Months 24 Nov 2018
• 1 Million Complete 25 Jan 2019
• 2 Million Complete 15 June 2019
• 3 Million Complete 5 March 2020

“We have built an integrated learning portfolio for our learners and within that matrix, we see Test-Prep as a high potential growth driver. I realize this comes with a high Customer Acquisition Cost (CAC). but it also gives high returns in terms of outcomes. Therefore, we wanted a partner with the right set of DNA within this space and Exampur fits seamlessly into our lifelong learning jigsaw, said Gaurav Kumar, President – ​​Corporate Development, upGrad.

“Both, Vivek, and Vardan come with an extremely defined goal of becoming the enablers than just providing a content library and I’m quite sure that their daily live delivery capabilities with more than 200 teachers through its channel are set to redefine vernacular learning for a larger base of youth across India,” said Gaurav Kumar.

Exampur also offers Online Test Series, Live Scholarship Test, Free Quiz, Study Material Repository, and E-Books Portfolio for candidates who can access them anytime. UpGrad is expecting to end its current financial year (FY22) with consolidated revenue of INR 1900 crore. The company’s chairperson and co-founder Ronnie Screwvala pointed out that the company has hit overall profitability in the current quarter.

In FY21, UpGrad recorded consolidated revenue of INR 302.26 crore and a net loss of INR 211 crore, according to regulatory filings. In the fourth quarter of the current FY22, UpGrad aims to reduce its loss to about INR 150 crore in FY22. In the current financial year, the company has acquired KnowledgeHut, Talentedge, Impartus Innovations, Work Better Training as well as Global Study Partners.

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