A Complete Guide To Implement A Video Marketing Strategy
The Ultimated Guide With The All The Information You Need To Plan A Working Video Marketing Strategy In 2023 To Achieve Target Marketing Goals
Defining Video Marketing Strategy
It has been rightly said that a picture is worth a thousand words, but a video turns out to be much more valuable, doesn’t it? That’s exactly what Video Marketing strategy is all about.
In today’s digital era, videos have become one of the most effective ways of communication. Be it your employees, clients, partners or your audience, video narratives have proved their worth in no time.
This ability to use the video narrative to communicate any bit of information about your brand or product is known as video marketing. Video marketing is a powerful blend of striking storytelling and eye-pleasing visuals.
This form of marketing has turned out to be one of the most prolific ways of convincing an audience. With the global market going digital, video marketing has indeed proved to stand out from the rest of traditional forms of marketing.
Not to forget, video marketing is way beyond advertising. It helps a brand or product connect with the audience and redefine its existence.
Importance of Video Marketing
It’s not very difficult to perceive any reason why a promotional video is so famous nowadays – for a certain something, it’s a simple to-process position that gives our eyes a rest from the excess of literary data on the web. This would be the reason the world reportedly watches 1 billion hours of YouTube social videos every day.
What’s more, those of you who are going towards advanced showcasing vocations ought to have a total comprehension of the intensity of video as a promoting device.
This isn’t simply because they may be keen on making astounding videos, but since they’ll likely need to figure out how to consolidate video into their substance to stay serious.
Video is flexible and connects with the content organization not just gives us a genuine image of what is happening; it’s additionally simple to share over various stages.
Buyers like it since it’s anything but difficult to process, engage and connect with, and advertisers like it since it can give a possibly immense rate of profitability (return on initial capital investment) through numerous channels.
88% of video marketers reported that video gives them a positive ROI, isn’t that a great number?
Video is likewise entirely available to anybody with web access, both to watch and to deliver.
While there is surely a pattern towards better video on an expert level, anybody can jump onto their PC and make their video in less than 60 minutes.
Why Must All Businesses Use Video Marketing?
The world’s attention is shifting toward video content and people are more likely to engage with video and take an action compared to any other video type.
Businesses have the opportunity to leverage videos to their advantage and get the best ROI on Digital Campaigns. Making sure the right video is leveraged and the user is engaged long enough to make a decision is something a marketer must take care of.
Leveraging Video Marketing can help your business grow exponentially by making sure your audience takes an action and can comprehend your product by visualizing your business as a part of his/her daily life.
The right video marketing strategies can help your business reach out to potential customers and convert them into loyal buyers for your brand. And with the right engagement on Social Media, good videos reach out directly to the right audience.
This proves videos in marketing are no longer optional and having the right video marketing plan can help you at all stages of sales funnel
Sales Funnel
A sales funnel, in simple words, is a guide for your potential clients toward choosing your product in a process.
It starts with the intended interest group initially monitoring your answer and finishes with your freshly discovered client buying your item.
The phases of a sales funnel are:
- Awareness
- Thought
- Choice
- Action
Let’s see how it all works.
1. Awareness
This is the place your forthcoming client knows about your presence.
You have to present your product or brand as a potential answer for the issues they’re confronting.
Videos that work best right now are Search engine optimization-driven videos, Business videos, and Landing page Videos.
2. Thought Arrange
Your planned client is presently mindful that you exist. Presently they’re directing their exploration to make sense of whether to confide in your answer. You have to console them of your item’s advantages to get them to pick you from the challenge.
Videos that work best right now are Demo videos, Online courses, and Contextual investigation Videos.
3. Choice Stage
The possibility has concluded that you are sure the best decision among the challenge. You currently need to control them into taking the jump and purchasing the item. The most ideal approach to do this is to acquire a human touch with the goal that the possibility can confide in you all the more effectively.
Videos that work best right now are Tribute videos, Organization Story Videos.
4. Action
Your possibility is currently a client. They have obtained your item and have started utilizing it. In any case, your activity isn’t finished at this point! Consumer loyalty is vital to any great business procedure.
This is the place you guarantee that your new clients have a decent involvement in your item.
Videos that are intended for this stage: Onboarding videos, Maintenance videos.
Types of Video
Videos can be categorized into a few major types. It is mostly these types of videos that do the rounds for any brand. Have a look:
Vlog
Vlogs are the cheapest videos to produce. Vlogging is one of those video genres that’s easy to poke fun at but hard to ignore. Such videos are majorly personality-driven o brand/product-focused.
Not to forget, vlogs are very budget-friendly. A lot of businesses have started opting for this because there’s no money involved in the making. And, they are engaging. So it works for both, the makers and the audience.
Culture Videos
When you shoot the ‘culture’ behind a brand, the audience connects. No matter if you don’t have a fancy culture like that of Google or Microsoft, if your content is good, it will tap engagement for you. Such videos can include office pranks, birthday parties, success stories, journeys and everything in between.
These videos can also include ‘BTS’ videos. Such videos are greatly popular on the internet. While the growth in the number of Internet users is a global trend, we do see regional variations, and that’s what CISCO report says.
Interview Videos
A decent interview ought to follow a lot of rules like a video blog, yet feel unscripted. As a questioner, your responsibility is to cause your subject to do the talking, not the different way.
A well-done meeting video resembles an Escape Prison Free card for your substance schedule, and at any rate, is a surefire approach to starting some conversation on LinkedIn.
Interviews can be a simple method to deliver content quickly. By welcoming visitors onto a meeting arrangement, you can use their insight to make your substance for you.
In addition, you’ll get a positive brand relationship by welcoming notable visitors to your show. You could assemble greater believability with your own crowd by partnering yourself with different specialists with positive notorieties with great explainer videos.
Webinars
Webinars are high-esteem, minimal effort tries that require no content or on-screen characters, only a Google Calendar. You can have questions and answers sessions with customers, item demos with taking interest clients, or even roundtable meetings with thought pioneers in the business.
Organizations that vibe open to shooting video blogs should consider putting aside a couple of hours to have online classes on a week-after-week or month-to-month premise. There’s actually nothing to lose, yet a ton to pick up. Not that TVs are boring, but 6 out of 10 people would prefer videos over a TV.
Presentations
A presentation takes the energy of an occasion and consolidates it with the handiness of an online class to make a convincing and shareable account. At the point when you truly consider it, most TED speakers are simply people hoping to build their image nearness.
In the event that they can do it, why not you? One way brands can utilize the magic of presentations to further their potential benefit is by giving focused on presentations at organization occasions or little-scale organizing occasions.
Animation Videos
Although animation is a style, let’s just pile this up altogether. A lot of companies are opting for animated explainer videos.
Companies are using such videos in emails to increase the conversion rate with explainer videos. There are companies like MotionGility that help such companies have well-crafted promotional videos.
Live Videos
Live videos are very popular among the audience out there. They fit well in different types of marketing videos and work wonders.
They are natural and easy to consume.
Video Marketing Strategy
To have a perfect video Marketing Strategy, you have to focus on a few things:
- The goal of the video
- Target Audience
- Story
- Creativity
- Timeline
- Budget
If you need to draw another arrangement of clients to your image, you’ll need to make a mindfulness organize video.
Since you comprehend what phase of the showcasing pipe you’ll be focusing on, it’s an excellent opportunity to make sense of who your target group is. This is likewise a vital advance; on the off chance that you make a video without a particular crowd as a primary concern, it’s considerably more prone to be a failure.
The individuals who intended to watch it won’t, and the individuals who do watch it won’t change over.
Things being what they are, how would you know who your intended interest group is?
The key is building up your purchaser’s persona. On the off chance that you now have one — Amazing!
Making a purchaser’s persona (or a couple) is normally done when an organization builds up its item or administration contributions. The individuals you need to purchase your item are likewise the individuals you need to reach with your video.
Interesting Facts
More than 57% of customers say they believe less than half of all the brands they encounter offer meaningful, authentic content.
Making The Video
Choosing what story you need your video to tell can be the best time and the most troublesome part.
You’ll need to lay out the accompanying four components, which fill in the essential structure of your story.
It is the story of your video that can increase the conversion rate with explainer videos.
A character with an objective: This individual ought to line up with your objective segment.
Problem: This is your client’s agony point.
Mission: This will be how you present your item or administration.
Goals: This is how your product or administration takes care of the issue.
Last but not the least, Stick To The Timeline.
If your video lacks any embellishments, it will surely not work for the viewers. Hence make sure that you hire a video production company that does the work for you.
Optimizing for SEO
Make sure that your videos are optimized in the best way possible. This way, the exact audience can have what they are looking for. All you need to do is:
- Choose the correct platform for your video
- Set a correct video length
- Have a crisp title that includes keywords and a description
- Insert SEO metadata
- Use high-quality thumbnail
- Pay attention to the transcript and an effective scriptwriting
Social Media Video Marketing
The world Internet is widely based on social media platforms. Videos definitely play a huge part in this. Be it Instagram, Facebook, Tumblr, or any other social media platform, videos have marked their territory everywhere. With almost every age group present on these platforms, social media video marketing can surely be of great benefit.
