Latest Video Marketing Statistics To Boost Your 2023 Campaigns
The popularity of videos has soared over the years, with an average user spending close to 100 minutes daily on video consumption. In 2022, 82 percent of internet traffic globally came from streaming or video downloads.
Video content has been a crucial part of a business’s both owned and paid distribution channels including all socials and landing pages. Google also prefers to rank videos at top of the SERP results as they not only engage the audience but also make topic comprehension easier.
So it’s not surprising that 98 percent of Marketers already consider video Marketing to be a crucial part of their marketing strategies. Videos are only going to receive more attention, given 78 percent of marketers plan to invest in video marketing in 2023.
In fact, 91 percent of marketers have truly understood the importance of videos as part of their digital campaigns only after the pandemic. Video marketers say video content on Social Media can not only help you build outreach but also increase conversions as a video has become the most shareable content type.
If you are also thinking of using video for marketing your business, it’s time to review some vital statistics of the online video market. It can help you understand video consumption trends and design more effective campaigns.
Take a look at these top video marketing statistics to fine-tune your 2023 campaigns:
Online video content consumption statistics: The consumer side
Video marketing is an effective way to push your content marketing efforts to the next level.
Businesses that focus on creating more than 51 videos annually reportedly grew from 13 percent in 2019 to 46 percent in 2020.
- 66 percent of the audience prefers watching short videos to learn more about a product or service
- 41 percent of users surveyed noted that watching a video reduces the need for support calls
- Users spend 88 percent more time browsing when websites feature a video
- On average, the time spent watching videos by a teen in the United States daily is 3 hours and 16 minutes
- Videos that are personalized to suit the needs and preferences of the audience are 35 percent more likely to retain their viewers
- 58 percent of viewers believe that user-generated videos are more authentic compared to branded content
- 79 percent of the users believe that user-generated content has a huge impact on their purchasing decisions
- Google estimates that YouTube videos reach more 18- to 49-year-olds within a week compared to all cable TV networks combined
- Marketers only get 2.7 seconds to grab the viewer’s attention through videos
- 82 percent of users do not enjoy videos that are not properly optimized for their viewing device
- When it comes to grabbing the attention of customers, video content is 1200 percent more successful compared to other forms of content creation
- Compared to television viewers, YouTube mobile users are twice as likely to pay attention to what they are watching
- The length of the video published matters as half of the videos uploaded in the last few years were less than two minutes long
- 92 percent of the audience watch their videos with the sound off, highlighting the importance of including subtitles
- 52 percent of consumers watch a video right till the end
- Videos that are shorter than 90 seconds enjoy a 50 percent retention rate
- In the US, most viewers enjoy watching videos on Wednesdays between 7 AM and 11 AM PST
- 87 percent of business-related videos are watched from desktop accounts
- Compared to women, men spend 40 percent more time watching online videos
- Horizontal videos click with 75 percent of the audience, whereas only 25 percent want to watch them vertically
- There is a greater demand for creating entertaining videos, as 73 percent of people want to watch them
What are some common reasons businesses don’t have a video strategy for their campaign?
The popularity of video has seen a tremendous rise in the past decade. Almost 86% of marketing professionals agree that audiences prefer watching a brand’s video to learn about a product or service before buying.
Thus, Businesses use video as a marketing tool to improve ROI and statistics have also proven that video marketers are satisfied with the ROI. Still, there are some who think video creation for business is just a hoax.
- 41 percent of marketers shy away from videos because they think video making is too complicated
- 16 percent of marketers feel that they don’t know where to start when they think of creating videos
- 13 percent of marketers believe videos are not essential for the success of a digital campaignn
- 35 percent of marketers stay away from videos as they think videos can be extremely expensive to make
- 24% of businesses feel video production is a costly process and video creation in-house requires high-end resources and an expert team
- 57 percent of small and medium-sized businesses have to only rely on their internal resources for creating video content
Which channels do video marketers plan to use in 2023?
Choosing the right platform for publishing your videos is just as important as the video content you publish.
Given that there is a multitude of options available, here are some interesting video marketing stats to help you choose the appropriate platform suited to your needs. Bear in mind that although these are video marketing statistics from 2022, they provide you valuable insights on which platform you are likely to achieve more success:
YouTube will remain in the top spot when it comes to choosing a platform for launching a video marketing campaign. In 2022, YouTube was part of the video marketing strategy of 88 percent of video marketers. Moreover, almost one-third of internet users regularly tune into YouTube to watch a video, and the platform currently has a user base of 2+ billion.
Similarly, Instagram and LinkedIn can be two other platforms to target, given 68 percent of marketers in 2022 considered them to be a part of their video marketing strategy.
Even though LinkedIn rolled out video uploading only in 2017, a survey indicates that users are 20 times more likely to watch and share videos on the platform than in other content formats.
The most popular types of videos you can create
To a large extent, the growth of video marketing campaigns for your business depends on the types of videos you create. Here are some interesting stats on video formats:
For B2B companies, the popularity of product videos stands out as a critical B2B video marketing statistic. Sharing information about products offered by the business through explainer videos and how-to videos is a popular choice, with 72 percent of marketers opting for it.
96 percent of customers have found explainer videos to be useful for learning more about a new product or service. Partnering with an explainer video company can help you leverage their power.
- 63 percent of social media marketers consider live video to occupy prime real estate in the coming years
- Other common video formats include testimonial videos, an option preferred by 48 percent of marketers, and sales videos which 42 percent of marketers rely on. Videos narrating the brand story are also another format marketers can experiment with.
- Webinars are also used by 41 percent of video marketers as part of their marketing plan, and 37 percent plan to continue using them
- Any video created should be informative and useful for its target audience. As per video engagement stats, the most engaging videos are about 2 min long.
- 39 percent audience surveyed in 2022 noted that they would like to see brands publish more explainer video
- 45 percent of the audience also expects more live videos from the brands they follow on social media
- 68% of businesses are now shifting towards short videos as Instagram video reels and TikTok has seen a huge rise in audience engagement.
General video marketing statistics that prove videos are powerful marketing tools
86 percent of marketers rely on video as a marketing tool.
78 percent of marketers believe that videos have been directly responsible for boosting sales, making it a no-brainer for them to include videos as part of their digital marketing campaigns.
B2B marketers tend to use video marketing more, with 71 percent of them including videos in their marketing campaigns, whereas only 66 percent of B2C marketers use it.
Ultimately, it boils down to the profit generated, and the Return on investment statistics do not disappoint:
- 88 percent of marketers have found that the ROI of video marketing campaigns is satisfactory
- 51 percent of marketing professionals globally also consider video as the content that delivers the best ROI
- Embedding videos in emails can increase click-through rates by 65 percent
- Marketers leveraging video marketing can boost their revenue 49 percent faster than those who don’t
- Adding videos on the website provides a 157 percent increase in organic traffic from search engine results page
- The conversion rates are 34 percent higher for those marketers who ensure that videos find a place in their digital campaigns
- Emails that mention the word ‘video’ in their subject enjoy a 7 percent higher open rate
Marketers should also note that video marketing is an excellent lead-generation channel:
- Including videos in digital campaigns can fetch 66 percent more qualified leads yearly and boost brand awareness by 54 percent.
- Close to 93 percent of marketers believe that videos on social media help companies to land new customers
- 83 percent of business owners admit that using video as a part of their marketing campaigns provides more incentive to visitors to explore their websites for a longer duration
These compelling video statistics make it clear that video marketing benefits businesses without a doubt. If you are keen to grow your network and expand your customer base, you must foray into the video marketing world if you haven’t already.
Looking Forward To Creating Your Own Video?
Video Engagement Stats For Social Media
The key to acing video marketing is publishing videos where your target audience is most likely to watch them.
Besides websites and landing pages, social media platforms are an excellent avenue to upload videos and reach your audience. Here are some social media video statistics that make a strong case for why ignoring these platforms is not an option:
- 73 percent of viewers on social media prefer to watch “entertaining” videos
- Live videos form part of the social media strategy of approximately 17 percent of companies.
- Researching products through vlogs is a preferred option for 16 percent of social video viewers
- 73 percent of the audience agree that a brand’s social media presence has influenced their purchasing decision
- More than 65% of marketers use videos online and post at least one video per week
Below are the top video marketing stats for each platform to help you pick the right one for your campaign:
- For 84 percent of video marketers, Facebook serves as the main video marketing channel
- 52 percent of viewers are likely to buy from brands they follow on Facebook
- The Facebook video platform, Facebook Watch, receives 75 million visits daily, and each user spends 20 minutes on average watching videos
- Compared to YouTube links, native videos on Facebook fetch 10 times higher reach
- While the overall engagement rate on Facebook is only 0.15 percent, the average engagement rate for video posts is 0.26 percent
- In 2020, video content accounted for 15 percent of the total content uploaded on Facebook
- Branded content posted as a Facebook video receives engagement from more than 49 percent of the audience, which is double that of any other social media platform
- Every month, Facebook has over 500 million active video advertisers
- 33 percent of marketers have opted for Facebook Live as part of their video marketing campaign
- 45 percent of the audience prefers browsing through Facebook, and 61 percent of millennials binge-watch videos on the platform
- At least one video is uploaded every week by 93 percent of brands with a Facebook account
- 64 percent of businesses admit that uploading videos on Facebook have helped them acquire a new client in the last 12 months
- 71 percent of the content published by Facebook accounts that have more than 100000 followers is video
- 85 percent of the videos on Facebook are watched without audio
- One out of every five videos on Facebook is in the form of a Facebook live feed.
