In 1908, French filmmaker Emile Cohl, also referred to as the Father of Animated Cartoon, created “Fantasmagorie” – the first fully animated film. From then on and with modern inventions in the animation industry, humans have seen a lot of animation mediums.
But the recent decade experienced an overwhelming use of Motion graphic animations by B2B brands, production houses, entertainment companies, the ed-tech sector, D2C brands, and almost every industry. This varied use of motion graphics video clearly indicates its relevance and importance.
Because animated videos grab human attention better than any other form of content, they are in high demand everywhere. Not just to persuade humans to buy a product but to teach them, inform them, and spread awareness about your brand and social issues. In fact, 52% of marketers agree that animated videos generate higher ROI.
At the same time, when motion graphics animation videos are winning over the world, it’s not easy to create one. To produce supreme quality videos and get your target audience to stick to your brand, the combination of graphics, animation, voiceover, messaging, and music has to be top-notch. So, here are some of the best examples from the internet
Best Motion Graphics Video Examples In 2022
1. Airbnb // Combating Discrimination
Airbnb introduces ‘Project Lighthouse’ in this unique and eye-catching video. Project lighthouse is Airbnb’s new take on removing discrimination and creating a space where everyone is respected.
Airbnb used a motion graphic explainer video to showcase what discrimination looks like and how the brand is working hard to overcome it. The video was full of flashy colors and calming music, with an engaging voiceover. Using characters of different builds, colors, and physical disabilities and a engaging storyline, Airbnb highlights how it plans to stop discrimination.
It also used stunning visuals to demonstrate how it plans on keeping customer data safe. With Enagaging Story, Stunning Visuals and relatable characters, the video engaged all audience till the end.
2. iTrade Network-Marketplace Exchange
iTrade Network created a fantastic video using a show-stopping celebrity voice-over and stunning Animations. With a white background and minimal colors, the video efficiently highlights the main aspects and working of the business. The motion graphics in the video were mixed with an perspective animation world, which made it a unique approach. The video used storytelling to detail iTrade’s supply chain management that focuses on order accuracy, traceability, and eliminating food waste.
The world in the video is created with very clean and detailed animations. The video keeps users engaged as it shows the lifecycle of food — how it’s tracked and transported, from farm to grocers, and ultimately to consumers’ tables
The video shows how iTrade handles data tracking and safety for consumers in a fun and engaging manner. The video successfully explains their entire business in just two minutes.
3. Google cloud IoT solutions
Talking about technical concepts in real life can be a bit challenging. But conveying it online in a fun and simple way seems impossible. But Google made the impossible, possible easily with the help of a motion graphic video.
Google used a combination of traditional graphics, movements, and abstract shapes to make the confusing concept of data collection and storage extremely easy to understand.
Google has animated a constant pattern of 2D animations in its videos. And it’s easy to see why motion graphics make a videos mesmerizing.
4. Webflow-Ecommerce
WordPress has dominated the website builder industry for a decade and everyone knows only one name for developing quick websites without coding.
But then came Webflow. Webflow focused mainly on e-Commerce websites but the builder offers every service similar to WordPress. And, how do they survive the competition and grab customers? A motion graphic Animation video.
It begins with a voiceover clearly reflecting the pain points of the customers. The colors are dark and soothing to a developer’s eyes, the music plays a secondary role in ensuring the audience is feeling comfortable. The best part of the whole video is that they take viewers through a tour of the web flow tool and nobody finds it difficult to understand.
The Video clearly served the purpose and showed us that using Webflow is as easy as cooking instant Ramen.
5. Vice News Tonight-Broadcast
Vice started as an edgy digital outsider in the world of digital news media. The brand diversified itself from other media organizations by showing the ‘real and hard news’ to the audience. And it followed the same format in its new brand video.
This video is the promo for Vice’s show on HBO — Vice News Tonight. The video is a mix of motion graphics animations and live-action visuals while displaying its realness in a world of fake news. Vice’s brand color dominated the video. While the video had no voiceover, the eye-catching visuals kept the users engaged and conveyed the message effectively throughout the video.
It uses clips and images of wars, campaigns, immigration, and tax increment to highlight that it delves deeper into real-world problems. The brand also showcased its popularity by displaying its total subscribers.
6. Ahrefs Motion Graphics Infographics
Unlike the video by Webflow, this has no voiceover and it still works for Ahrefs. Confused?
Well, that’s how powerful each element of motion graphics animation video is if used correctly. Ahref is a well-known brand for the SEO guys and it’s the best in the world.
Still, it uses animated explainer videos because they work for them. It’s simple.
Because it has no voiceover, it begins with music playing the hero part with those little transitions, bubbles popping out and music given to each and every transition. As soon as the viewer is fully engaged in the video, they put the biggest pain point in the SEO Industry – “How will you outrank your competitors”?
One Page(nobody goes to 2nd page) to rank & millions of websites in competition. Truly, it’s difficult and hence, it’s the biggest pain point.
Later, when half the video is done, it changes the background and takes you through a tour of the software. Creating automated reports, finding new keywords and ways to rank, you can see everything in just 5-10 seconds or less.
Sometimes not using voiceover works as the viewer is truly focused on the animation but it is not advised all the time. Based on the goal of the video, which platform to use, and at which stage of the buyer’s journey, you are using the video, you have to make crucial decisions.
7. How PayPal Works
Another world-renowned brand using animated videos, now it’s no surprise that animation has taken over the marketing campaigns. Even if not fully animated, there is a slight percentage of animation in almost every marketing video.
This one is one of my favorite motion graphic videos of all. It is so simple and clear that everyone without even 100% attention can get the complete message. It might not look fancy like the Webflow video with gradient backgrounds and animations but it does the job for sure.
A simplistic approach is good in the finance industry where trust is the factor in decision-making. The voiceover is incredibly synced with text and elements in the video that you totally understand every single line.
With full focus on elaborating the process inside the PayPal app, the video is never complex and tough to understand. Obviously, nobody will put their money into an app they don’t understand or find difficult.
Over 200k views is a clear sign of how this motion graphic video worked for PayPal.
8. Scribble Live Content Marketing Platform
Scribble Live was a popular brand providing content marketing services at a global level. Though the brand was acquired by Rock Content in late 2019, this video is still one of the best motion graphics video examples. The video used simple illustrations and mockup screens to explain content marketing to the audience.
Though the voice-over was monotonous, the vibrant yet contrasting colors and graphics kept viewers attentive till the end. The video quickly guides users through the software by highlighting viewers’ pain points and offering solutions. The video also used simple but effective copy to drive CTA clicks.
9. DigitalOcean: Simplicity at Scale
Understanding technical softwares can be hard. Explaining them in simple ways is an ever more challenging task for businesses. But DigitalOcean has explained its software effectively in under one minute.
How? Using a motion graphic explainer video.
The brand used compelling visuals with a strong voice-over to break down the concept into digestible formats. The isometric illustrations and a monochromatic color pallet gave an elegant touch to the video. Being short, the motion graphic video is also deployable on multiple platforms.
10. Better Light, Better Life by Cree Lighting
This motion graphics animation video by Cree lighting is the definition of unique and engaging. Staying true to its message the brand used the lighting effect to convey the importance of light. This video is a fine mix of informative and humorous.
Using a relatable animated character, the video highlights the pain points before moving towards the solution in a fun storytelling format. Using a dark ambiance at the start, the video effectively conveys that Cree can light up our life in numerous ways.
And the best point of the video? It’s not salesy at all. In fact, the video seems like a short movie from the audience’s perspective. It’s safe to say that Cree lighting is winning at promotional videos.
Why Do Motion Graphic Videos Work?
Motion graphic videos engage the laziest of viewers
The above examples show us that motion graphic videos can be highly engaging. Motion graphics have the unique ability to convey the message even without a voiceover. These videos impact the viewer’s main sensory organs – the eyes and ears. Therefore, motion graphic videos can easily evoke emotions inside.
Simplify complex products with motion graphic explainer videos
Do you think your B2B SaaS product is a little complex or the Statistics you want in your sales pitch are not straightforward? No need to worry when motion graphic explainer videos exist.
The PayPal example and Airbnb example are two extreme ends where animated videos have helped brands deliver varied messages. It’s about finding the right team or company to work on your video. All the videos shown above take time and resources to come out like that. But given the right time, they can simplify your complex product easily.
Motion graphic videos work on every platform
Going back 10 years, you might say Videos worked on YouTube-like platforms only. But today, it’s totally different. Videos are everywhere.
No social media is complete without videos, Websites with videos are ranking higher, and TikTok-like platforms have become valued at USD 300 million in not more than 5 years.
This tells you that videos are the first and best way to build your brand, market your brand and get an audience for your brand.
Ads are enhanced Using Motion Graphics Animations
During the biggest events in the calendar year like the super bowl, Christmas, and new year, there is a multitude of ad campaigns launched. One thing is common in almost all of them.
Use of animation. Even after shooting the ad, the animation is the element that gives complete freedom and control.
With animation, it’s easy to produce 100% unique videos every time. You have control over the character, story, and animation.
Over To You
The market is flooded with solutions for anything that works amazing for businesses. Be it a website builder, landing page builder, or self-design tools like Canva or AI writing bot, the market has always produced shortcuts to success.
But do they work?
Well, the answer is not super exciting. These animated videos from tools don’t let your brand develop uniqueness, these tools are used by hundreds of other brands, and you can’t build an identity through them.
Additionally, the freedom in animated videos is taken out with limited character, transitions, and motion. The best answer is to get custom animated videos.
Yes, get a good and tested company to work on video production and produce high-quality videos. That’s the only way to win the hearts of your customers and grow your brand exponentially.
There is no example above in the list which has taken shortcuts for customers. They all have put time and resources to produce top-notch animated explainer videos. And, it’s good to value customers in the end. You want your brand to be loved and getting that from customers is not quick, cheap, or easy.
Still, wondering what to do next? Here is your chance to book a consultation with an expert you are looking for.
