Newsletters (both print and digital) are one of the most important marketing tools. A company can use them to maintain contact with their prospect and clients. They are a great vehicle to build strong relationships with customers and Prospects. They also help pre-sell prospects on your credibility and ability to do the job right.
- Increase Company Awareness & Your Expertise
Newsletters build a broader picture of your company and your expertise. Customers and prospects could have a limited perspective of your company. They may not even be aware of all your services. What better way to educate prospects and customers than in your newsletter? - Increase Credibility
Newsletters can also to help establish credibility. You should provide valuable information to help establish your company as an expert in its field.
Include articles about significant happenings in your industry. You can also provide tips on relevant products and services. This will help to position you as the Expert and build your credibility. - Increase Sales Through Promotions
Include a promotion of a product or service in your newsletter. In printed newsletters, include an insert with your promo.
You can introduce a current special offer, run a newsletter exclusive offer, or create a giveaway. All will help to add value to your newsletter and your profit margin. A company newsletter is a great way to sell without being overtly pushy. - Consistency Is Key
Send out newsletters regularly. This will help to maintain open communication with both customers and prospects. They will look forward to your regular issues. Whether you’re nurturing a sale or trying to maintain contact between purchases, a newsletter can help your business to stay top-of-mind.
NOTE:
For Digital Newsletters, the recommended frequency is either weekly or monthly. For Print Newsletters, send them out quarterly.
