If you are struggling to shape content for your blog, try one of these three-part formulas.

I. Conversation Starter Blog – when your main purpose is interaction with your audience:

1. Incident
2. Thoughts/reflections about the incident
3. Toss it to the reader in an interesting way

Or…

1. General statement/common belief
2. Why it might not be true
3. Toss it along to the reader

II. “How-to” Blog – when you’re building or reinforcing a reputation as an expert:

1. Colourful introduction
2. Steps or tips
3. Resources or final thoughts

III. Opinion/Commentary Blog – when you’re trying to influence readers’ attitudes or actions (or you simply enjoy sounding off):

1. News item/personal incident
2. Opinion about that trigger
3. Elaboration of the opinion