Digital Marketing Agency In India: In terms of economic activity and business potential, India is a booming market. Digital Marketing will be an effective tool to sell your business and establish yourself as a brand today, tomorrow, and for decades to come. This article provides the information needed on how to start a Digital Marketing Agency in India.

What Does a Digital Marketing Agency Do?

Digital Marketing is the practice of promoting and advertising goods, services, or brands to a specific audience through the use of digital platforms, channels, and technology. It is a means to promote, connect, and build relationships with customers online. Thus, a digital marketing agency is one that uses a variety of ways to advertise goods and services to potential customers. Some of the most common ways of digital marketing include content marketing, Search Engine Optimization (SEO), social media marketing, e-mail marketing, Google Ads/PPC(pay-per-click), influencer marketing, etc.

The Scope of Digital Marketing in India

Simply, the scope is immense! More businesses than before are now trying to take advantage of online platforms to grab the attention of their prospective customers. However, there is a huge gap between the demand and supply of digital marketing experts.

Did You Know?

52% of the population of India has internet access, says report according to the Economics Times. In India, there are now 759 million ‘active’ internet users, the research claims. And, according to Worldometer’s elaboration of the most recent United Nations data, India’s population will reach 1,432,412,510 as of Sunday, October 15, 2023.

Digital marketing now has a much wider range of applications and more potential than ever before.

How to Start a Digital Marketing Agency With No Experience in India?

In today’s online and digital-centric world, opening a digital marketing agency can be a thrilling and potentially rewarding business venture. For a successful debut here are 7-important steps one can follow to start a digital marketing agency in India:

Step 1: Decide Your Strategy

First, in the digital marketing industry, you need to think about your niche and target audience. Whether focus on one aspect of digital marketing or look at multiple, want to focus on one industry or target 2-3 industries, want to focus on one’s own locality or go national, each decision will have its own repercussions.

The idea is to play to your strengths. Do not begin by taking on too much. The rules of the start-up game apply here. Start small, start strong.

Step 2: Kickstart Your Online Presence by Getting a Domain Name

It will be an investment worth making. Purchase a domain name. It would be ideal to go for a domain name that matches your brand name word for word. However, sometimes it may be difficult to get domain names. There you may have to settle for a domain name that might be a close match.

For B2C websites, a .com domain is ideal whereas, for B2B businesses, a .in website will work just fine. Note that, if you want to target international clients, then a non-country-specific domain extension (.com, .co, .biz, .net, .io, etc.) is preferable.

Step 3: Get Social, with Social Media Platforms

To connect with potential clients, choose relevant social media sites. You may establish a powerful online presence by sharing relevant content with your followers and interacting with them on social media. It also encourages potential customers to trust your brand. Social media is important because it can help create long-lasting and valuable client-service relationships.

Step 4: Focus on Building Your Brand

Picking only the most relevant social sites based on your niche and industry, and regularly updating them will work fine.

One of the most important things these days is building a brand so that as a digital marketing agency, you can stand out from the competition. There are some things that can be done such as getting a logo, visiting cards to hand out, good content on the site, a presentation or two to email, and so on. Getting a logo helps you in creating a brand identity and helps in making your brand memorable. Simple, and relevant logos that can represent your Digital Marketing Agency work best.

You can choose to share the story of how your company came into being on your ‘About Us’ page. It might also be interesting for your customers to know where you come from and who you are as a brand. Highlighting important milestones of your company or employees on your website can build trust among visitors on your website and also your company.

Carry your business cards to hand them over whenever possible to potential clients at trade shows, airport lounges, business centers, conferences, etc. The more you hand out, the more visible you become.

Step 5: Register Your Business

Though you can start as a solo entrepreneur, eventually, you may need to get a business identity if you want to scale up. Depending on how you want to move ahead, you may consider registering your business as a Proprietorship, a one-person company, a Private Limited Company, a Limited Liability Company (LLC), or a Limited Liability Partnership (LLP). You can also hire an accountant who will ensure that your financials are in order and taxes are being filed on time.

Step 6: Build Your Core Team

For performing different digital marketing activities, building a core team is a must. Each member should have some expertise in a particular aspect of digital marketing. For instance, hiring an SEO expert, a Google Ads expert, a Facebook expert, a social media manager, and so on. Solopreneurs can hire freelancers who have expertise in different digital marketing activities.

Here is a list of people you will need to successfully execute your digital marketing agency projects:

(a) Content Editor or Senior Writer:

Content is king and quality content is what brings organic search engine traffic to a website. If you are able to churn out high-quality content with relevant keywords, it is possible to attract visitors to the website through search engines.

Other digital marketing tactics can help convert these visitors into leads. If as a digital marketing agency, you have a team of writers, you can give them topics and keywords so that they can create cornerstone content for the website to attract search engine traffic.

(b) Media Specialists and Graphic Designers:

Adding visual elements to keep the visitor from getting overwhelmed and leaving the website. Written content can help you get visitors to the website but most people do not like to read page after page of textual content on a website.

You can choose to supplement text with infographics, videos, and images to keep the visitor engaged. The best part is that you can repurpose this visual content and use it for social media marketing campaigns.

(c) Ad Experts:

While organic traffic is ideal for your client’s websites, it may not be enough to generate income or convert into leads. Therefore, targeted traffic through paid ads on search engines, websites, and social media is something you can do to make your digital marketing agency successful.

Ad experts know how to grab the attention of potential customers and can turn visitors into paying clients. You can choose to have one or more experts for different advertising platforms such as Google Ads, Facebook Ads, etc. They can design advertising campaigns based on the needs of your clients.

(d) Sales Executives:

You need clients to run your digital marketing agency business successfully. Unless you want to actively be involved in pitching to the clients, you need to hire sales experts who will be in charge of getting clients and negotiating for your rates and terms of the contract. They will also take care of negotiating for monthly deliverables in terms of traffic, content, etc. based on the duration of the project.

(e) Social Media Manager:

A social media manager is one who will manage the client’s social media profiles. He/she will be responsible for posting content on social media, replying to comments and questions from followers, and running social media ad campaigns. They can also help you run influencer marketing campaigns by finding the right influencers in your client’s niche.

Step 7: Stay Updated. Stay Relevant.

One of the most important things for digital marketing agency companies is the need to stay updated with the latest trends and methodologies acceptable in the field. You need to upgrade your skill set and stay relevant so that you are able to provide the best services to your clients. The important thing is to understand the industry dynamics and stay updated with the latest happenings in the industry and the digital marketing universe.

What Digital Marketing Used to Be and How It Has Changed Now?

When it started out, digital marketing was easy. It was primarily comprised of Search Engine Optimisation (SEO) and ads. Sometimes, the only thing one needed to do was put up a large number of links on the home page or the footer of the website and rank at the top of search results. As a result many irrelevant websites used to appear at the top of searches simply because they had taken the trouble of putting up a lot of links on the home page or footer.

But things changed over time because search engine algorithms are now quite intelligent. Search engine algorithms got smarter and started identifying bad links and spammy websites. Slowly, the relevant businesses started coming up in the search results. The online competition for customers has also increased by several notches. The sites that come up at the top now are those that follow the guidelines for online promotion. The focus has shifted from spam and bad copy to ethics, strategy, great content, and hard work.

The same thing happened with ads. Now the advertisers need to create better ads with a more relevant and well-written copy.

To Conclude

With the development of new technology and platforms, digital marketing is extremely dynamic and always changing. Starting a digital marketing agency in India is a smart idea. The key component of a good digital marketing agency is to use different methods to make a presence online. Digital marketing agencies make use of different online platforms. It is advisable to start small and focus on a specific niche. There are risks and rewards for big and small companies. Build expertise in the industry then one can start to expand slowly and move into other industries.

Frequently Asked Questions

Some of the few frequently asked questions on how to start a Digital Marketing Agency in India are answered below:

How Much Budget Do I Need to Start a Digital Marketing Agency?

Starting a digital marketing agency in India requires a minimum investment of Rs. 10 Lacs. You’ll need to spend money on the following:

• Systems for digital marketing (laptop or computer)
• Legal Registrations (such as Online Company Registration, GST Registration, Intellectual Property Protection, etc.)
• Office space
• Human resource (employees)
• Cost of hiring staff as well as additional production expenses like site hosting, design, and development
• advertisement and social media marketing

How Do I Register My Digital Marketing Agency?

The time it typically takes to get a company registration certificate is between 9 and 12 days.

• Step 1: Select a company name.
• Step 2: Decide on the Business Structure.
• Step 3: Register your business.
• Step 4: Apply for the DSC and DIN registration. Anyone who chooses to serve as a director of a firm must possess a DSC, or digital signature certificate. Similarly, DIN is a Directors Identification Number assigned by the MCA. In order to open bank accounts, file taxes, and engage in other legal procedures, it is necessary.
• Step 5: Drafting and Reviewing MoA (Memorandum of Association) and AoA (Article of Association). The company’s goals and objectives are described in the MoA. And AoA establishes the contractual connection between the corporation and its shareholders.
• Step 6: Submit an application through the Ministry of Corporate Affairs’ official website.
• Step 7: Purchase a Domain Name.

What are the Opportunities in Digital Marketing in 2024?

Some of the opportunities for digital marketing in 2024 are highlighted below:

• Millions of small and medium-sized businesses are searching for expert firms to assist them with online marketing.
• Globally, 4.48 billion people, or 57% of the world’s population use the Internet.
• There are 3.4 billion social media users worldwide.
• 93% of all website traffic is generated by search engines.
• 47% of small firms see marketing as a driving force for growth.
• Before going to a store, 92% of customers browse a website and do some research.

What is SEO in Digital Marketing?

Search engine optimization, or SEO, is the process of improving a website’s technical setup, content, and link popularity so that its pages are more relevant to user search queries. As a result, SEO helps search engines rank these pages higher.

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