Consumer packaged goods (CPGs), commonly referred to as fast-moving Consumer Goods (FMCG), are things that are sold quickly and for a low price. Non-durable household items such as packaged food, drinks, toiletries, candies, cosmetics, over-the-counter medications, dry goods, and other consumer goods are included in this category.

Contrasting with speciality items, which have lower inventory turnover and greater inventory carrying costs, fast-moving consumer goods have a high inventory turnover rate. Particularly in megastores, big box stores, and warehouse club stores, many retailers solely stock FMCGs. Fast-moving goods are also stocked in small convenience stores, which fill their limited shelf space with more popular products.

Overview of the Indian FMCG Industry

The fourth-largest sector of the Indian economy is Fast-Moving Consumer Goods (FMCG). The industry is broken down into three primary segments: food and beverage, which makes up 19% of the market share, healthcare, which makes up 31% and domestic and personal care products, which make up the remaining 50%. Approximately 55% of the sales share comes from the urban segment and 45% from the rural portion. The FMCG market will be driven by the increase in rural consumption.

Top 10 FMCG Companies in India

Fast-Moving Consumer Goods, also known as FMCG, are India’s fourth-largest economic contributor. Three key factors that have been taken into account for this sector’s growth are expanding awareness, the ease of access to goods, and the changing nature of existence. Let us take a look at the top 10 FMCG companies in India:

1. ITC Limited 

ITC Limited, founded in 1910, is a diversified conglomerate with businesses ranging from Fast Moving Consumer Goods (Foods, Personal Care, Cigarettes and Cigars, Branded Apparel, Education & Stationery Products, Incense Sticks and Safety Matches), Hotels, Paperboards and Packaging, Agri-Business and Information Technology. Its first office was located in Kolkata, West Bengal. ITC is well known for its effective distribution chain management and acceptable, highly satisfying products.

2. Dabur India Limited 

The publicly traded company Dabur India Limited is well known for its products in many different categories, including skincare, Ayurveda, fitness care, home care, and many more. The company was established in 1884 by S.K. Burman and has since employed a massive number of people throughout its several production divisions. 

3. Britannia Industries Ltd

Britannia Industries Limited is an Indian company that specializes in the food industry and is part of the Wadia Group, led by Nusli Wadia. It is one of India’s oldest companies, founded in 1892 and headquartered in Kolkata and it is best known for its biscuit products. In 2018, the company celebrated its 100th anniversary and emerged as a Market Leader in the Biscuit space while also launching a slew of new products and expanding into new categories, bringing it one step closer to its vision of becoming a Global Total Foods Company.

4. Pidilite Industries Ltd 

Pidilite Industries Limited is an Indian adhesive manufacturer based in Mumbai’s Andheri district. In India, the company is the dominant and leading adhesives company. It has gained recognition for its adhesives, natural pigments, fabric resins, and preparation. Pidilite is a consumer-focused company that values quality and innovation. For decades, they have pioneered products for small to large applications at home and in industry. The product portfolio is as diverse as it is ever-changing, ranging from adhesives, sealants, waterproofing solutions, and construction chemicals to arts and crafts, industrial resins, polymers, and more.

5. Amul

Amul is a dairy cooperative organization in India situated in Gujarat and is run by the 1946-founded Gujarat Cooperative Milk Marketing Federation Ltd. The company sells a variety of goods, including fresh milk, bread spread, paneer, curd, cheese, and milk powder. Additionally, beverages can be bought. Amul was a driving force behind India’s White Revolution, which saw the country become the world’s leading producer of milk and milk products.

6. Godrej Consumer Limited 

It is a manufacturing company with its headquarters in Mumbai, Maharashtra, and was established in 2001. Godrej Consumer Products Limited (GCPL) is a Mumbai-based consumer goods company. Soaps, hair colorants, toiletries, and liquid detergents are among the items sold by GCPL. Its brands include Cinthol, Godrej Fair Glow, Godrej No.1 and Godrej Shikakai, Godrej Powder Hair Dye, Renew, ColourSoft, and Ezee liquid detergent. 

7. Parle Biscuits Private Limited 

Parle Biscuits Private Limited is a manufacturing company that is well-known throughout India due to its expertise in biscuits. Mumbai, Maharashtra, is home to its headquarters. The Chauhan family founded it in 1929. It is a private company that gained notoriety all over the world for its famous product, the Parle-G glucose biscuit.

8. Patanjali Ayurved Limited 

Patanjali Ayurved Limited was established in Haridwar, Uttarakhand, in 2016. It is a well-known and growing business in India because the majority of its products are deemed to be 100% herbal and developed using a variety of herbs and herbal ingredients. 

9. Marico 

A worldwide consumer goods firm based in India, Marico Limited offers items and services to consumers in the fields of wellness, beauty, and health. Marico, which has its headquarters in Mumbai, Maharashtra, India, operates in more than 25 nations in Asia and Africa. One in three Indians’ lives is impacted by the company’s portfolio of products. The business is the owner of brands in the hair care, skin care, edible oils, health food, men’s care, and textile care industries.

10. Tata Consumer Products Limited 

Tata Consumer Products, a wholly-owned subsidiary of the Tata Group, is a fast-growing consumer goods company headquartered in Mumbai, Maharashtra. It is a significant producer of coffee and the second-largest producer and distributor of tea in the world. A member of the Tata Group, Tata Consumer Products Limited was originally known as Tata Global Beverages Limited (TGBL). In February 2020, Tata Chemicals Ltd.’s consumer products division and Tata Global Beverages Ltd. amalgamated to establish Tata Consumer Products. With the majority of its revenue coming from its international operations, the company presently works in the food and beverage sector.

FAQs on FMCG Companies in India

What is an FMCG business?

In the FMCG sector, producers frequently sell their products to wholesalers, who then resell them to retailers, who then sell them to customers.

What is FMCG’s full form?

Consumer packaged goods (CPG), commonly referred to as fast-moving consumer goods (FMCG), are things that are bought and sold quickly and for a low price. They consist of non-durable household items such as packaged food, drinks, cosmetics, candies, toiletries, over-the-counter medications, dry goods, and other consumer goods.

What role does the FMCG sector play in India?

The fourth-largest sector of the Indian economy is the FMCG sector. Products for home and personal care make up about 50% of industry sales, followed by healthcare (31-32%), food and drinks (18-19%) and healthcare (31-32%).

How many types of FMCG products are there?

The FMCG products are mainly divided into 3 categories:

• Durable goods
• Non-durable goods
• Services.

Which is the oldest FMCG company in India?

Britannia Industries, founded in 1892, is the oldest existing FMCG company in India, with a headquarter in Kolkata. It is now part of the Wadia Group, headed by Nusli Wadia.

The main driving forces behind this sector’s rise have been rising awareness, shifting lifestyles, and simpler access. The Top 10 FMCG firms in India generate the majority of their overall income from the urban market. Due to the rising number of FMCG startups in India, the FMCG market has expanded more quickly in rural India than in urban India. These publicly traded FMCG companies in India are also expanding quickly in the semi-urban and rural markets. 

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