If you are selling products and want to attain the widest targeted traffic possible, having an optimized e-commerce website is a must. An e-commerce website assists you to understand the basics of the targeted clients. For instance, demographics include their age groups, locations, and how they recognize you. 

With all of this information, you can quickly analyze the behavior of your clients to get to know more about their demands and needs. 

Continue reading the article to get a more in-depth understanding of e-commerce SEO. In this article, we’ve written a complete ultimate beginners guide. If you are seeking to get more targeted customers from search engines, this guide is for you. 

Let’s jump into the article. 

What is an E-commerce SEO? 

E-commerce search engine optimization is a strategy that helps every web reseller or online store to rank higher in search engine result pages (SERPs). A mobile-friendly website that is properly optimized and designed with exceptional content will rank on the top of Google’s first page. It will ultimately boost the store’s online visibility and drive a massive audience.  E-commerce search engine optimization typically involves optimizing the product descriptions, internal link structure, headlines, meta tags, and navigational structure for user experience (UX) and search engines. 

Moreover, it also includes writing detailed product or services descriptions with pertinent long-tail Keywords on every web page.

Why does search engine optimization for E-commerce matter? 

What do people do when they need a service or product? They go to Google to search for the answer to their queries or needs. According to “nchannel”, almost 44% of people begin online shopping from Goggle. They perform searches on Google to make the best decision for their needs. They seek comparisons, reviews, tips, and basic information to assist them in making better decisions so that they can avoid future inconveniences. Also, according to “SEMrush”, 37.5% audience come to e-commerce websites from search engines.

If your e-commerce website doesn’t appear on Google’s first result page, you may lose your customers. Your products and services may have a space on the web, but you need to rank them on the top of search engines. You need e-commerce search engine optimization services. 

Moreover, when they visit your website, you can provide them with an excellent user experience (UX) and compel them to buy your product or service. 

Best practices for E-commerce SEO: 

E-commerce search engine optimization is complex. You can make it possible by following critical e-commerce practices. There are multiple e-commerce SEO practices. 

• Ecommerce Keyword Research 
• Ecommerce Website Architecture 
• On-Page SEO for Ecommerce Sites 
• Technical SEO for Ecommerce 

Follow these tips to boost online visibility and gain massive organic leads and clients. 

E-commerce Keyword Research: 

Good keyword research is the base of every e-commerce search engine optimization strategy. Keyword research tells every task related to SEO. For instance, you can’t optimize your product, service, and category pages without integrating keywords. A list of keywords influences technical search engine optimization. Keyword research plays a vital role in ranking your e-commerce website.

Moreover, perform keyword research in the correct keyword so that you can target the right intent and traffic. Here is how to perform the best e-commerce keyword research. 

• Find the e-commerce keywords. 
• Choose the right e-commerce keywords.

How to find the e-commerce keywords? 

There are multiple ways to find the keywords. This article will tell you the easiest and most effective ways to find e-commerce keywords. The majority of e-commerce keywords are tailored around product searches. In other words, you need to tackle the keyword research process along with product-focused keywords in your mind. Here is how you can do it: 

• SEMrush 
• Amazon & Uber Suggest 
• Keyword tool dominator 
• Wikipedia

SEMrush: 

SEMrush assists you in finding new keywords based on your seed keywords. On the other hand, it also helps in finding those keywords that your competitors are ranking for. If you want to compete with your competitors, you can analyse which keywords are they using. Based on the evaluation, you can find the right keywords for your e-commerce website. 

Amazon & Uber Suggest:

Amazon is a vast e-commerce site, so most people use it to extract eCommerce keywords. People also say amazon is the goldmine of e-commerce keywords. To find keywords from amazon, you simply have to enter a keyword in the search bar. Make sure to enter a keyword that is related to your product or describes your product. 

Amazon suggested keywords are highly targeted as well as these are also long-tail keywords. Long-tail keywords have high conversion rate rather than short-tail keywords. Also, long-tail keywords are less competitive. 

A Quick Tip: Amazon also suggests keywords categorically. It is the best way to find category keywords for your site’s category pages. 

Uber suggests a free keyword-finding tool. It helps you find pertinent long-tail keywords based on your product. It’s an excellent option for e-commerce retailers who want to generate engaging content by integrating related keywords. It also helps in recognizing the intent behind searches. 

Keyword tool dominator: 

It is an effective keyword researching tool. Keyword tool dominator also scrapes the suggestions of Amazon’s search. To find your product-related keywords, you just need to enter the primary keywords, and it will give you dozens of keywords suggestions. You can also choose the LSI keywords for the content from those keywords. 

Moreover, this tool finds keywords more promptly than Amazon Suggest. Also, it gives more pertinent keyword ideas. For instance, searching for the keyword “Local SEO services” will give you 80-90 keyword ideas. On the other hand, if you compare it with Amazon Suggest, it will give you a maximum of 10 results or ideas at a time. 

 Wikipedia: 

It is the best and most effective place for keyword research. You can find a lot of related keywords for your e-commerce site’s category and product pages. 

Wikipedia arranges the things and content by categories and keywords. To find keywords on Wikipedia, follow the steps below: 

• Enter the product-based keyword
• After that, scan Wikipedia for phrases and keywords related to your product. 
• Then, have a look at the content boxes. (These boxes can assist in finding the right keywords for category pages)
• Lastly, you can find both product and category pages keywords. 

How to choose the e-commerce keywords? 

After finding the keywords for your product and category pages, let’s move on to choosing the right keywords. It is a crucial step for integrating the best e-commerce keywords.  

Finding keywords is not enough. You need to evaluate which of these keywords are best tailored to your need, search intent, and search volume of keywords. There are two steps that you can follow in choosing the best keywords. 

• Determine the Search Volume 
• Determine the Search Intent

 Determine the Search Volume: 

It is the most crucial search metric for evaluating the search volume of e-commerce keywords. For instance, if you choose a keyword and no one is searching for that keyword, what’s the point of using this type of keyword. That is why it is essential to determine the keyword’s search volume. There are various tools that you can use to find the search volume: 

• Google Keyword Planner 
• SEMrush 
• Ahrefs 

By using these tools, you will get to know the average monthly searches for a particular keyword.  

A Quick Tip: There are some seasonal keywords that have seasonal variations. Suppose you have the keyword “Christmas Tree”, its search volume will be high in December compared to other months of the year, such as August or June.

It is important to keep in mind the seasonal variations of a keyword since these fluctuations can affect the ranking of your website. 

There is a tool, “Google Trends”, that you can use to find the search volume of a particular keyword throughout the year.  

Determine the Search Intent: 

Evaluating the searcher’s search intent behind a keyword is important. Search intent helps you write content according to what searchers are searching for. For instance, if your content has commercial intent and the searcher is searching for informational intent. Therefore, when the visitors read your content, they find irrelevant information, and then they will leave your website. It will then results in increasing the bounce rate. 

That is why it is important to get to know the search intent of searchers. You can evaluate the search intent by focusing on the queries and phrases people use the most for a particular keyword. There are four types of search intent: 

• Informational search intent 
• Transactional search intent 
• Navigational search intent 
• Commercial search intent

However, the most often search intent you will see is informational & commercial. 

Informational search intent: 

Informational intent is used to find detailed information regarding the product or services. Informational search intent is mainly based on: 

• How-tos
• Factual queries 
• Direct purchases

Commercial search intent: 

Commercial intent is used to seek information that helps them to make a purchase. This type of intent means searchers want to identify what they need so and then purchase it quickly. Commercial intent is mainly based on purchasing a product or service. 

2. E-commerce Website Architecture: 

Ecommerce SEO site structure is how your web pages are arranged. It is an essential consideration for any website. 

Ecommerce website structure assists search engines and users to easily all of your web pages. The site structure must be hierarchical. There are two main things in an e-commerce website structure that you must keep in mind: 

• Golden Rules of e-commerce website structure 
• SEO & User-friendly e-commerce site structure

What are the two “Golden Rules” of e-commerce site structure? 

You must keep in mind two key rules while developing or organizing an e-commerce site. 

• Rule no.1 Keep things scalable & straightforward.
• Rule no.2 Keep every web page three clicks from the site’s homepage. 

Always make sure to keep your website’s primary pages near the homepage. It will be easier for visitors to find the products and services you mainly offer. 

SEO & User-friendly e-commerce site structure:

It is crucial to have an SEO & user-friendly website. These types of websites have an excellent and exciting user interface (UI) as well as user experience (UX). These websites will ultimately assist in increasing the chances of boosted conversion rate. Moreover, search engine spiders can efficiently crawl to these websites and index the web pages. 

3. On-Page SEO for Ecommerce Sites:

Now you have done extracting keywords and site architecture; it is time to focus on optimizing the category and product pages. For most e-commerce websites, product and category pages play a significant role in generating massive traffic and sales. 

There are multiple things included in On-Page e-commerce search engine optimization. 

• Title Tags 
• Description Tags 
• Category & Product Page Content 

“Exemplary Optimized” Ecommerce Page:

Below is the perfect example of how an E-commerce Site should be optimized in accordance with SEO. 

Now let’s break down every element of this web page. 

Title Tags: 

You must add your main keyword to your web page’s title tag. But your work does not end there. You should enter “modifiers” such as cheap, best, deals, and buy to your title tags. These modifiers can help you to make long-tail keywords. Also, most people enter these modifiers while making queries. 

For instance, let’s suppose your keyword is “baby bags.” 

Rather than making the title tag: “white baby bags”,; you should add words like best, cheap, or buy, such as “best baby bags”.

Some of the typical terms that people use while searching online are as follows: 

• Best 
• Buy 
• Online 
• Free 
• Deal
• Review 

So, always make sure to add these types of modifiers into your title tags so more and more people will notice your product. 

Moreover, also focus on “Click Magnet Words”. Click magnet words to boost your site’s click-through rate (CTR). Boosted click-through rate ultimately results in boosted sales since higher CTR is an essential ranking factor of Google. 

Here are a few examples of click magnet words: 

• 40% Off 
• Free Shipping 
• Cash on Delivery 
• Sale 
• Lowest price 
• Guarantee 
• Overnight Shipping 

These words are called click magnet words since when searchers see these words, they move searchers magnetically to visit your site. 

Description Tag: 

Description tags are a significant part of on-page search engine optimization. On the other hand, they are also crucial for click-through rate (CTR). The “click magnet words” that we mentioned above work great for description tags. However, the description tags are longer than the title tags. 

Here are a few examples of description tags containing click magnet words: 

• Save 35% on baby bags 
• Get free shipping on baby bags. 
• All baby bags are on sale now. 
• Get the best prices on baby bags today. 

Product & category pages: 

It is one of the critical parts of e-commerce SEO. You may write high-quality and unique but also keep the conversion rate in your mind. Since writing content is not enough for product & category pages. 

Always make sure to write at least 1000+ words of description. Writing long descriptions is crucial so that when Google crawl to your website, it can easily understand what your page’s content is about. The more content your site contains, the easier it will be for Google to understand and index it. Also, long and detailed content assists visitors to understand what they exactly are going to buy. 

Moreover, do not forget to integrate the keyword in your content. After completing the product description, double-check the content whether you have integrated the keywords rightly or not. Use the main keyword in your content at least 3-5 times.

A Quick Tip: Google puts more emphasis on the keyword that appears at the top of the content. Ensure that you have used your primary keyword at the top of the web page or content. 

4. Technical SEO for Ecommerce:

Technical search engine optimization is important for all websites. However, it is more crucial for eCommerce sites since these sites contain a lot of pages rather than a typical site.  That is why eCommerce sites tend to contain more technical issues compared to common site issues. Technical issues can stop your website from ranking at the top. It is important to run a technical search engine optimization audit. 

There are various tools that you can use to run a technical SEO audit on your site: 

• Site Condor 
• ScreamingFrog 
• SEMrush 
• DeepCrawl 
• Raven tools 

Moreover, technical SEO audits help you find multiple issues and their solutions. 

• Duplicate content 
• Site speed 
• Recognize non-index pages 
• Thin content 

Wrapping Up: 

We hope that you learn a lot of things and facts about e-commerce SEO by reading our guide. To have a properly optimized eCommerce SEO site, make sure to follow all of the above tips. The most crucial thing you must keep in mind is that eCommerce SEO does not get your overnight result. You have to be patient to get organic and effective results. الدوري السعودي للنساء Ecommerce SEO is an ongoing strategy. You continuously need to optimize it to get better results and attain your goals. 

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