KellyOCG, the outsourcing and consulting group of Kelly (Nasdaq: KELYA, KELYB), and Upwork (Nasdaq: UPWK), the world’s largest work marketplace that connects businesses with independent Talent across the globe, have formed a strategic partnership that enables KellyOCG clients to source, hire, and collaborate with skilled independent professionals on Upwork through Kelly’s Human Cloud solution.

KellyOCG is the first Managed Service Provider (MSP) to partner with Upwork, allowing clients to tap into Upwork’s vast global network of highly skilled professionals across more than 10,000 skills and over 125 categories of work. Powered by Kelly Helix UX and Helix Analytics, the Kelly Human Cloud Solution delivers a curated pipeline of highly skilled, niche talent through one easy-to-use interface and provides clients with unparalleled visibility into their external workforces.

“This partnership with Upwork further elevates what has already been recognized as the leading human cloud aggregator on the market,” Tammy Browning, president of KellyOCG, said. “Together, KellyOCG and Upwork enable clients to quickly scale and align their workforces and drive stronger business performances without the stress and hassle that often come with engaging freelance talent across multiple different systems.”

“Enterprises are increasingly seeking streamlined end-to-end work solutions that provide high-quality talent from anywhere,” Zoë Diamadi, general manager of enterprise at Upwork, said. “Our partnership with KellyOCG enables companies to leverage its existing technology, while expanding access to more independent talent with the most up-to-date skills at scale.”

The Kelly Human Cloud solution offers the simplest way to engage and collaborate with expert talent by bringing together the best online talent platforms in one powerful, user-friendly interface. It uses a company’s pre-existing MSP to integrate with freelance work platforms and identifies talent based on a customer’s needs for skills such as strategy and analytics, operations and organizational effectiveness, corporate finance, project management, marketing, and web development.

This is a curated process integrated with analytics to ensure that hiring managers have insight into their total workforce and independent talent productivity, leveraging up-to-date support information, a program guide, and access to unmatched quality talent.

It provides a faster and more cost-efficient hiring solution by helping companies avoid a piecemeal approach to searching separate platforms for talent. This helps improve process compliance, increases transparency to budgets, and creates a better experience for professionals and hiring managers.

The Kelly Human Cloud solution is an important part of an organization’s Total Talent Management approach that provides holistic support across multiple channels. Permanent hires, project-based talent solutions, and other niche needs are all part of today’s workforce demands. Kelly gives employers full visibility into these labor channels by providing detailed analytics and best practices on sourcing, supporting, and nurturing their talent communities.

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