If you have not yet started Instagram marketing for your business be ready to face serious challenges in promoting your business. If you are handling social media marketing on behalf of a big brand or managing a medium-scale business or simply promoting an a product or service for your own start-up business Instagram marketing is not to be ignored.

Recent studies reveal Instagram has become undeniably the most important social media channel. Most of the time people get to know about a new product or business from Instagram only. As visual memory plays a great role in people’s minds this way you can create a greater impact on your target audience. Furthermore, it has been also noticed that consumers easily and quickly trust a brand after checking their Instagram handle. 

But to become successful in Instagram marketing only posting good images and choosing a color scheme will not give you the required result.  To pull the crowd and popularize the Instagram profile of your business you need to implement the following 10 Instagram visual marketing strategies.

Tell a story

People naturally love stories. This runs in our blood from our childhood to the ripe age. This is why films with good story line always hit the audience. We remember and prefer many brands and products in our daily life as we have some stories and memories associated with them. To be a winner in Instagram marketing for your business the same thing matters. Try to tell a story that will touch the emotion of your targeted audience instead of pushing the product to them. To create a long-lasting impact tell what you are doing, and let people know an interesting inside story it will surely draw attention.

Create an appealing visual content

No doubt visual impacts deliver unbeatable effects on human psychology. Your storytelling will fail to engage the audience without a perfect image. Often people who visited your Instagram pages come back to revisit again and again as they loved the images. Not only that, you can also get additional marketing benefits by using those already popular Instagram images on other social media channels also. 

Use right hashtags

To get your posts widely noticed use the right kind of hashtags. Spending a little time researching hashtags will easily help you understand which hashtags people are searching for. Creating targeted advertisements is another effective path to capture and convince a considerable number of your potential customers that will easily boost your business.

Focus on building community

Instagram is a great platform where you can get connected with your community and develop a network of influential people and fans who are talking about your products.  The best way to get engaged with them is to comment on their posts or to start conversations. Tracking viewers’ interactions against your posts and putting notable comments play a getting role in Instagram visual marketing techniques.

Create definite goals for your Instagram posting strategy

To get the best marketing results always decide why you are creating the posts. Do you want to widen the reach of your posts and focus on getting more new and existing consumers? Or want to generate more favourable interactions like comments, likes and shares that lead to more conversations? You may also like to increase followers of your Instagram page or plan to increase rate of customers driving to your website from Instagram. Whatever you goal you wish to achieve must be chalked out first so that the posts are relevant to fit your marketing target.

Post videos

Videos always have a great visual appeal that last long. Viewers usually click to watch a video and show their interests by sending comments, likes and shares. By posting a great video you can easily make people aware about your product and services and also tag it with social or humanitarian issues that will touch the heart of many prospecting consumers and make stronger bonding with the existing customers. This type of posts helps building quick trust about the brand.      

Take advantage of UGC

To run a successful Instagram campaign user generated contents or UGC creates a strong impact on the audience.  It is considered as the social proof which strongly influences purchasing decisions. Incidentally, Instagram offers a wide choice of helpful features that allows you to easily collate and reshare various UGCs in stock. The best part of it is you can customize the hashtags and also curate the reshare features to boost your brand.

Consider the right time to post the visual contents

Instagram posts created at the ideal time will highly boost your marketing drives.  But the best lot of posts made at on wrong time will fail to get you the marketing benefits. Does it sound confusing? Well, to tell you the truth you can easily get out of this confusion if you study and analyze your prospective buyers’ behaviour and insight on social media. No doubt, this will help you understand when they are fully present on the Net and become ready to get engaged with your brand and community. If you create the visual posts at this rightly assessed time you are sure to target the target audiences effectively.

Build cohesive visual identity

To establish your brand create a predominant and long lasting effect on the memory of your targeted audience on Instagram. Unified visual contents help create strong influence on consumers’ mind. This builds trust easily and ensures credibility of your brand. Who shall deny these are the main factors that influence buying intents? So if you can achieve it your half the work is done.

Design templates ensures good and comfy looks    

Last but not the least is crafting and using well-designed graphic templates to make your visual posts outstanding. Be sure the templates have your company colors, fonts and logo that looks really appealing. This will surely work a lot to catch the viewers’ attention. You can use these frames and templates both for single feed posts and the multi-slide carousels on Instagram. 

The post 10 Instagram visual marketing tactics        appeared first on Project 1.