Let’s imagine you had a serious toothache last night and you are new in the city!
You need a dentist! What is the first thing you would do?
Ah ha! You’re right… Type into Google – “Best dentist near me!”
Then you see a list of businesses. What’s next?
Yes, you check the images, review a few websites, and book the one that looks most trustworthy.
The latest data shows that Google processes over 99,000 searches every single second. Have you ever imagined how many times your business pops up or what the potential of your business to pop up is? If not… Now is the time to think!
NOW IMAGINE THIS FOR YOUR BUSINESS
If you want to pop up like the dentist whom you visited this morning, the magical word that you are looking for is called SEO!
1. What is SEO?
And if you are wondering if it’s very hard to do in the pool of 100,000 websites which keep popping up every day, trust me, it is not, and half of them aren’t even doing it! Just like you aren’t…
2. Why is SEO Important for Small Business?
Search Engine Optimization (SEO) is essential for small businesses because it helps increase visibility online, driving more organic traffic to your website without the constant expense of paid advertising.
3. How to Start Doing SEO?
Step 1: Keyword Research with tools :
You can do this in two ways:
- Putting your competitor’s website link and getting the keywords from there
- Listing 10 keywords you feel your audience is searching for and putting them in the tool and letting the tool give you the search volume and suggestions.
Step 2: Content Generation:
Create engaging and valuable content that addresses your audience’s needs is the base of SEO work. Tools such as Google Trends and Answer the Public can provide insights into popular topics and questions in your industry.
When you are writing any content piece, use your keywords in it to ensure alignment. The keywords can be used in website content, blogs, or even the hashtags on your social posts.
Step 3: Website Analysis & On-Page SEO:
You will require professional help in this, but for starters, you can get a free audit from SEMRush (Click Here) (https://www.semrush.com/features/site-audit/) , which will tell you where your website is lacking, then you need to make corrections on your website.
Ensure your website’s meta tags, titles, descriptions, and content include your targeted keywords.
Step 4: Link Building:
If you are doing it yourself – minimum aim is to build about 10 quality backlinks per month. This can be done by typing your keywords and checking what sites are ranking if they are other classifieds and directories, then you list your business in them.
Protip: Some of the free classifieds across all cities in India are: Just Dial, and Yellow Pages. Here is a longer list that you can try: 200 Free Ad Posting Classifieds
Does This Feels Exhausting!
But if you want to do something for SEO right now and feel good
4. Here Are 2 Goldmines of SEO To Dig Into:
1. Google Profile:
2. Quora Questions:
Did you know Quora gets asked up to ~47K questions per day now? And very few businesses are replying on it, especially if you are locally relevant this is a place to be.
Make an account and start answering the questions—don’t forget to include your number, email ID, and website link in every answer you leave!
Related Post
5 Mistakes to Avoid When You Start with SEO Marketing as an Entrepreneur
Read More »5. Set Metrics for a Data-Driven SEO Strategy
1. Organic Traffic:
2. Search Engine Rankings
3. Click-Through Rate
4. Backlinks
5. Conversion Rates
6. Wrapping Up: Focus on Organic Growth and Take Control
SEO might seem complex initially, but even small steps can make a big difference. Invest time in keyword research, create valuable content, and claiming your online presence. This way you can lay the groundwork to attract new customers organically. This ensures long-term growth of your business, without relying solely on paid advertising.
The good news? You don’t need a huge budget to get started with SEO. There are many free tools and resources available to help you on your journey. By following the steps outlined in this guide and focusing on high-quality content and user experience, you can establish a strong online presence and watch your customer base grow.
Remember, SEO is a marathon, not a sprint, but the rewards are significant for any entrepreneur looking to build a sustainable business. Just follow the above steps for Free & Effective Marketing - Get Started Today!
