Just because you own a website or you can update one, it does not necessarily mean that you are an expert. Moreover, there are also people who believe SEO can be taught along the way, while learning from mistakes.

There is no such thing…

Moreover, as your website drops in rankings and visits become more sporadic than ever, panic inevitably kicks in. You know you have to act, but what you fail to understand is that you do not really have to wait until it happens.

SEO is a lengthy ongoing process. Your website will go up in rankings with time. On the same note, it will not go down overnight. If it does, something was rotten long ago. Keep calm and try to figure out what is going on before doing anything.

Parker2010.com will teach you how to handle such situations.

KEEP CALM! QUICK MEASURES IF YOUR WEBSITE RANKINGS ARE GOING DOWN

Normally, a website will not go down in rankings overnight, but there are certain situations when it may happen pretty fast. There are usually four major causes behind such an unexpected issue, and they are often technical:

• Technical issues associated with the website, misleading search engine robots, and causing problematic loops.
• Hacking, malware, DoS, and other similar attacks, causing search engines to lower their rankings for the users’ protection.
• Penalties from search engines due to black hat SEO techniques or other blamed SEO issues, such as web spam.
• New updates on search engine algorithms, meaning websites not complying with the new rules have been lowered in rankings.

Before digging deeper, make sure your website is in perfect condition. Double check the system and update everything. Ensure there are no conflicts between updates, databases, and other algorithms throughout the website, not to mention broken links.

Such potential issues are often punished by search engines, especially Google. Your website must meet certain technical standards for approval and growth. Technical on page optimization is also worth some attention.

Once the technical concerns are out, you need to get in touch with Google through a reconsideration request, which basically tells the search engine that technical issues are sorted. Each search engine has a specific method to get the page revalued.

Getting hacked is by far the most common reason to lose your ranking. Google will mark you as not trustworthy, so your rankings go down straight away. You may even get a notice over the short console. Update everything and get rid of potential malicious codes before seeking the reconsideration request.

If everything is alright, your rankings will be restored.

KEEP AN EYE ON THE STATS TO ASSESS THE DEPTH OF YOUR PROBLEMS

No technical issues? There is definitely something else, then. If you are not hearing back from Google, you need to dig deeper and figure out other causes yourself. Rankings do fluctuate. Sometimes, it could be nothing but a temporary fluctuation before getting back up.

There are more types of statistics out there. Many SEO tools are actually available for free. Take Google Analytics, for example. You can check statistics over weeks or even months. Maybe your website has been low for the past three months, who knows?

It might have been a recent Google update. It does not necessarily mean that you have to start working from scratch. Google and other search engines try out different updates or ideas on a regular basis. Sometimes, they are kept. Other times, they are ditched, and everything goes back to normal.

While you could wait for things to settle down, we recommend a deeper analysis of your problem. The issue could get even deeper if you fail to assess it at an early stage. You can perform an analysis of each page individually, rather than the whole website.

For instance, there are situations when the website ranking is low, but certain pages perform incredibly well for particular keywords. At this point, it is pretty obvious a keyword analysis will give you a better idea of the problem.

Keywords go into two categories:

• Short head keywords are prone to fluctuations. They are short and available in high volumes, meaning the competition is quite high.
• Long tail keywords are more stable. They are independent when compared to the competition, so there is not much fluctuation involved.

Long tail keywords could make the difference. If your website took a loss in long tail keywords, your problem might be bigger than you thought in the first place, so you need to rush with a remedy before it becomes too late.

THE QUICK SOLUTION: SEO BLOGS

Without any SEO experience, chances are you will keep an eye on views, visits, and rates on a daily basis, but this level of stress may not necessarily improve your situations. What would SEO experts do in this case?

We all know how secretive Google and other search engines are. They share nothing until they actually implement updates, so everyone has to adapt straight away. However, information may sometimes leak from people working on improving the search experience, such as Gary Illyess.

Parker2010.com and other SEO experts always keep an eye on such updates and potential leaks. Most commonly, potential changes are observed by comparing different websites and their performances over longer periods of time.

The bigger the website database is, the easier it is to observe trends and changes.

There are plenty of SEO portals and magazines out there to keep up with the updates, or you might as well keep an eye on the Parker2010.com news section. This way, you are less likely to miss any potential updates.

Information is critical, and those few hours after an update can make the difference, especially if you start adapting your website straight away.

NOT SURE? ASK PARKER2010.COM

If you have just noticed some changes in your performance, feel free to explore our Google updates over the past decades, maybe you missed something.

Unsure about what you are doing? Simply get in touch with us straight away. The earlier you react, the faster you can overcome this problem.

The post What To Do If Your Website Google Ranking Drops? first appeared on Parker2010.