Most people have a love/hate relationship with change. Sometimes we welcome it, and sometimes we dread it. When beloved brands change, customer reactions can vary depending on the extent of the change and their emotional attachment to the Brand. Some may react negatively at first while others may embrace and even celebrate the changes. And with time and proper nurturing from the brand, even those detractors can come around to love again.
This post first appeared on Phase 3 Marketing And Communications - Thinking, please read the originial post: here