Episode 48 of The SMB Talks featured Chris Mercer, Cofounder - MeasurementMarketing.io
Topic: Marketing Measurement Masterclass
https://www.youtube.com/watch?v=K4tEZcPnOVEDiscussion
- Why is measuring marketing results and efforts important?
- What makes marketing measurement a tough nut to crack?
- What are some of the key metrics every marketer MUST track?
- How can marketers and organizations align their business objectives to their marketing KPIs? How can marketing measurement help with the same?
- Web Analytics is one of the most common avenues of marketing efforts measurement. Recommendations for organizations to improve their web analytics
- And more.
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