Go-To-Market Overall

• How efficiently are you scaling your business?  Take a look at the span of control, primarily in the middle management ranks, to understand this critical question.
• Goodhart’s law dooms many teams to mediocrity-do you fall prey to it?

Sales

• Are you looking to improve your cold outreach?  Here are solid tips for writing better cold emails.

Jobs and Hiring

• Steffaney Zohrabyan does a beautiful job cataloging and sharing sales enablement jobs weekly.  Check out her latest share.
• Are you looking for your next hire?  Check out our resources page for recommendations.

Marketing

• This is a good article about using data to improve open rates, click-throughs, and conversions.
• And this article is focused on email KPIs, also worth a read.

Sales Enablement

• At our last Summit, Gayle Charach discussed using the language and tools of sales to more effectively communicate with this key audience.  In the image below, she walked us through using the standard #sales template when making internal proposals for projects the #salesenablement team wants to run.  By following the same processes, speaking the same language, and using the same tools:

  • Enablement learns more about the lives of the teams they support firsthand

  • You reduce the degree of friction in the process

  • You provide information decision-makers need to determine if you get budget/resources.

See other great insights in our Ultimate Guide to sales enablement.

Customer Support

• Are you unsure how to respond to a demanding customer support situation? Check out these email templates.

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The Academy (Courses)

We have eleven free enablement sessions, all of which can be found in the Academy.

Other Enablement Events and Workshops

We are spotlighting other Enablement activities as we become aware of them.  Tag us on LinkedIn or use our Contact Us form to submit your event.

• (November 17th) WiSE Career Planning Workshop hosted by WiSE – Women in Sales Enablement.  Register here.
• (December 1st) Boston Chapter of the Sales Enablement Society is running a session from noon to 1 PM ET titled “Beyond Enablement: Leaping into Sales Productivity.”  Register here.
• (December 7th) Trust Enablement Workshop – Driving adoption and change for your programs.  Registration is opening soon.
• (January 24th – 25th) Trust Enablement Summit.  Sessions are being fleshed out; register here.

Recommended Enablers To Interview Now

Enablement (Senior Level)

• Nina Sandy
• Wendy Bissonnette

Enablement Leadership

• Roderick Jefferson

Recommended Consultants and Coaches

Life, Career, and Executive Coaching

• Amy Levine
• Britta Lorenz

The post Trust Enablement Weekly Round-Up (November 16, 2022) appeared first on Trust Enablement.