The North American International Detroit Auto Show, also known as the Detroit Auto Show, isn’t just about cars. It’s also a tech hub.

As the nexus of automotive innovation, the event – set for Sept. 13 to 24 at Huntington Place in downtown Detroit – has evolved into a must-visit for many technology professionals. From AI-driven functionality to sustainable solutions, the event promises to showcase the future of mobility.

Other technology-inspired displays will include the Powering Michigan EV Experience indoor track, which will showcase a menagerie of electric vehicles, and the AutoMobili-D trade show for technology startups. Among other companies, this year’s trade show will see four Michigan startups showcased through Ann Arbor SPARK, a startup incubator.

Attendees of this year’s event can expect a lineup of more than 30 automotive brands, including:

And as hinted by show officials, there will be a few surprises added to this already impressive list.

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The show’s Media and Technology Days run from Sept. 13 to 14. The public show opens Sept. 16.