For global business - whether E-Commerce or not - that are looking to further expand into sales markets where English is a dominant language, it's very important to have a good idea of the difference between US and UK customers' customer service Satisfaction Expectations; by clearly understanding what U.S. and U.K. consumers expect when it comes to quality customer service, businesses can be better equipped to meet English-speaking customers' service needs, successfully incrementing a strong customer base and therefore maintaining a recognized brand name and long-term sales profitability in all markets.

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