2 Vital Tips When Mobile Marketing for Small Businesses
When it comes to small business marketing, many businesses don’t fully consider mobile devices. Whether phones or tablets, or other forms of handheld internet access, this is where the majority of your target audience likely is. You need to build your digital marketing for mobile users, not just desktops and laptops. Small business marketing changes frequently, but mobile content isn’t going anywhere. Taking advantage of these strategies might help to boost mobile marketing effectiveness.
Make Sure Your Small Business's Marketing Materials Are Optimized for Mobile
Whether the on-site content for marketing advertisements, there are a number of ways to build the content you create for your small business for the needs of mobile audiences. If you design your site to be mobile responsive, it will help with the appearance in the long run. Also, you should make sure that your speed on mobile is high enough to handle the traffic. Considering how many people use their phones to check on
John Allen, a writer for BigCommerce, wrote a good primer on building marketing materials for viewing on mobile. I think the lessons in the article apply to small businesses well.
Consider SMS and Geo-fenced Messaging
Many small businesses, especially in retail, have seen success with running text (SMS) or Geo-fenced (x feet from store) messaging and campaigns. In ways similar to social media ads, you can target your audience in the places they spend much of their time. Unlike email marketing, this targets people with shorter but more direct (and harder to ignore) messages near the locations where it will be the most relevant.
Buildfire has a good article about making sure that people are correctly messaged. Still, it is worth testing with your potential audience before making any sudden changes to your marketing campaign.
Mobile marketing is essential for all businesses, big and small. Here are the two tips to keep in mind:
- Ensure that your current and future content is optimized for mobile, whether on your small business’s site or with your marketing materials.
- Using Geo-fenced & SMS marketing can be the right way of communicating with your small business’s customers, but make sure you are using it wisely.
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Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile
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