Facebook Leads Ads are one of the most powerful ways to boost your Facebook marketing efforts. It lets you offer quality content to your followers that encourage signups and generate leads. Leverage lead generation ads to reach your targeted audience within Facebook.

How Lead Generation Ads Work?

Facebook Lead Generation ads are promoted forms that allow businesses to capture details from their customers based on interests. You can then use this information to follow-up with them. Facebook pre-fills the lead form with the user information they already have. As the ad has an auto option for filling the data, users are more likely to complete the form, converting into a new lead

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Here is Everything you need to know about Facebook Lead Generation Ads:

Choose an Irresistible Offer for Your Lead Ad:

Choose an enticing lead magnet that will appeal to your target audience and will solve your prospect’s problem. For instance, newsletters, whitepapers, cheat sheets, free downloads, etc.

Determine the Information You Want to Ask:

Before planning for a lead generation campaign, you should decide the questions you want to ask on the lead form. Only include need to know questions as the more questions you ask the less people are willing to complete the form. Facebook lets you choose from options such as email and phone number. One can add up to 15 custom questions on the form.

Create your Lead Ad:

Before creating your ad, you need to have certain information, permissions, and assets as follows:

• The URL for your company’s privacy policy.
• An image for your ad. Double-check that you adhere to the 20% text rule.
• Text for the ad.
• The information that you plan to ask on the lead form.
• The audience you will be targeting. If they have custom lookalike audiences, set them up.

Always use Facebook Ads Manager to create your lead ad.

Compelling Content Formats:

A Facebook lead ad works the best when the medium fits the message. For instance, if you want to showcase multiple products or features a carousel is the best choice. Include high-quality images and videos with an impeccable ad copy with a CTA button for the best results.

Start experimenting with Facebook ads. Digimark Global can help you with delivering warm leads for your business. Connect with us for a steady lead flow today.

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