Salon’s landscape has changed because of the presence of Social Media. Positively, it has become a strong salon marketing strategy to engage new customers, regain the previous customers and spread awareness regarding your Salon.  However, it is probable only if you have an idea of leveraging this free gift. Luckily, in this write-up, we are unveiling the mystery behind it. Here, we are describing the best tips for using social media as Salon marketing to enhance your online presence.

Best Tricks for Salon Marketing Strategy

1. Select the right Social Media Platforms

You may be thinking of using every social media app. However, the idea is that you might only like to use a maximum of two of the frequencies by your target customers. Finding your potential customers even lets you find out those social media channels they will visit for wellness and beauty information and inspiration.

It is seen that several Salons, usually those approaching a younger customer base, get desired benefits from Instagram. However, salons approaching older customers may realize from their study that the social media channel- Facebook is their most profitable channel. Many may even have more visitors from either Snapchat or LinkedIn.

Though, no particular answer on which social media network is there. Simply, your priority despite which channel is used by you, is to know if your targets are on the same page or not?

2. Fill All Details on Social Media Profile

With a considerable amount of audience on the channels, it is essential to complete the details there. This way, the approach becomes easier. When you have created the profile on Instagram and Facebook pages, assure if the profile constitutes below information:

●      Name, Address, Phone (NAP)

Firstly, the social media profile must have a NAP that assists the customers to consume the mandatory information. In addition, a search engine like Google also crawls the details for business site verification. Hence, assure that Name, Address, Phone number is updated with the Google My Business page and on Google.

●      About Section

When a visitor visits your Salon page, they will notice the About section at first. From here, they get an idea of if the Salon is according to their preferences or not.

●      Images

Images are the reflection of your Salon. Hence, it must be used to give a positive outcome. Upload a professional image of your spa with a cover image to show an essence to the social media page.

●      Salon site URL

Remember to include the Salon site. Accordingly, you can improve site ranking and verify your Salon on search engines as well. Also, leverage the gray verification badge from Facebook. It validates your Salon and lets visitors find the page in the search engines easily.

3. Posting Interesting Content

For maintaining the Salon footfall or to keep the customer’s engagement on social media, you need to make efforts. Give them the reasons to follow you on channels.  Think- whether your social media page seems beneficial or valuable to the audience or not? If it is not, then, start posting interesting content on it, like:

●      Motivational Quotes

We all like to hear, read or see the inspirational words before getting the day started. Posting such quotes attracts the users; hence, increases engagement.

●      Product Details

As a holistic Salon professional, your clients are searching for a salon with products having healthy and safe ingredients. Posting the details of the products and defining the benefits make them interested in your brand.

●      Discounts or Promotions or Rewards

Who does not like to receive rewards? Everyone does! It is normal human nature. Promotions by means of rewards or discounts not only engage new customers to get services and purchase products, but also strengthen the repeat visit.

●      Before and After Videos or Pictures

Salon’s social media channel is your portfolio’s extension. Several customers who schedule online appointments are generally those who have checked the images of before or after on Instagram or Facebook. Certainly, these types of images or videos appeal to them and confirm how the salon confirms its value.

4. Convert Social Media followers to clients with Salon Booking Software

As an owner of a Salon business, you must assure to offer online service to the customers. Of course, salon sites and landing pages are essential for marketing strategy and for converting followers to regular clients. In addition, Best Salon software is, however, vital. It is a system that enables you to schedule appointments online with your Salon in a hassle-free manner.

With several salon software in the market, you must know the best ones:

●      Salonist

Salonist is the best booking software for spa & salons that has features, such as online booking, POS, inventory management, report & analytics, customer and staff management, etc. Industries, such as Nail salons, barbershops, hair salons, massage therapy, spas etc can use it.

●      Vagaro

Vagaro is an all-in-one salon management software. This solution includes advanced features which most of the system does not support by other software. It includes video streaming, subscription payments, agency design services and many more.

●      Acuity Scheduling

It is a flexible booking scheduler in the Salon market. It enables businesses to incorporate the bookings with fully-functional third-party software. Altogether, it is a strong salon software setup for your Salon.

●      Square Appointments

It is suitable for individuals and booth renters because it is functional, easily accessible and does not charge anything. The software includes every feature that every salon business requires for appointment management efficiently.

5. Plan the Social Media posts in Advance

The valuable social media strategy for Salon does not round on only posting the images, there is more! You must plan everything beforehand. There are the considerations that you can consider:

●      What specific goals do you like to get with this post?

The answer to it determines the post you will upload. When the aim is familiarizing potential clients, then, you must have an inspiring photo with a ton of text captions. If it is related to brand awareness, then, you must post photos of salon spaces and staff members. If it is about engaging the customers, then, you should post an encouraging image of a customer with really beautiful hair.

●      What is a suitable time to post?

Basically, the accurate time is when there is a presence of customers there. If there is no idea of the same, then, post frequently on Facebook and Instagram. Accordingly, you get assured that your post is getting in front of customers.

●      How can planning or scheduling be done for the posts?

Indeed, scheduling the posts daily is a time-consuming task. So, here is one piece of advice to get benefits from the scheduling app of social media. It lets you plan the posts in bulk.

●      Which one to use: a “business” or “personal” account on Instagram or Facebook?

It is beneficial to use a business account when it is about social media posts. The reason lies in that it reveals the analytics and insights to improve the strategies.

Concluding Remarks

With the right plans, salon marketing strategy, a higher success rate is assured. To do it right, you require some tools, such as Canva, Hootsuite and Buffer, Adobe Spark Video, Freepik, VidLab etc.

Do you find these tips beneficial? Will you implement them? Or are there more social media tips that we missed? Share your thoughts in the comment section below. Thanks for reading!

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