Tata Digital, a wholly-owned subsidiary of Tata Sons Pvt. Ltd has launched Tata Neu, the country’s first super app, which allows users to shop across categories ranging from grocery to luxury products and hotels, bringing together all of the Tata group’s brand names on one platform.
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According to a statement, the super app also provides a range of financial services, including UPI payments, bill payments, loans, and insurance.
On the professional networking site LinkedIn, N. Chandrasekaran, Chairman of Tata Sons, the holding company and promoter of all Tata group firms, announced the release of Tata Neu. Today is a Neu day! Tata Digital, the Tata family’s newest member, presents Tata Neu today. Chandrasekaran wrote that Tata Neu is an innovative platform that brings all of the businesses together in one powerful app.
For customers, the app brings together Air Asia, Indian Hotels Co., BigBasket, Croma, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, and Westside, as well as other retail brands such as Croma, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, and Westside.
Vistara, Air India, Titan, Tanishq, and Tata Motors are among the companies in the group’s portfolio that will soon join the app, according to Chandrasekaran.
Tata Neu also sells third-party goods such as Levi’s jeans, Skechers shoes, and Colorbar and Maybelline cosmetics. Mi TV sets and Apple products are also available for purchase.
Tata Neu’s journey began with a combined customer base of 120 million users, 2,500 offline stores, and an 80 million app footprint across our digital assets, stated Pratik Pal, CEO of Tata Digital.
About Tata Digital
The Tata Group has a long history of contributing to nation-building through founding businesses that helped lay the groundwork for India’s development. The Tata Group has established Tata Digital to construct digital enterprises that will cater to the needs of both Indian consumers and businesses, driven by this pioneering attitude. At Tata Digital, they want to bring together strong digital skills to make people’s lives easier and improve consumer experiences.
For more information, visit https://www.tata.com/
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