Reading Time: 2 minutesReseda Group, a wholly-owned CUSO (Credit Union Service Organization) of Michigan State University Federal Credit Union (MSUFCU), the 43rd largest credit union in the United States, has announced the acquisition of Live.Give.Save.

The company will incorporate a new business called Spave LLC as part of the acquisition transaction completed on June 1, 2021. All of Live.Give.Save. assets will be donated to Space, and Reseda Group will hold 80% of the company. Susan Sorensen Langer, the founder and CEO of Live.Give.Save. will own 20% of Spave LLC and continue to serve as CEO.

Langer explained how they had been looking for a partner like MSU Federal Credit Union for a long time – a firm with executives who shared their mission of making the world a better place and were actively looking to invest in new technology. She also discussed how they knew they could improve their user experience, establish industry credibility, and give them immediate access to their target market.

The objective of Live.Give.Save. has been to improve the world as one community, one person, and one transaction at a time by converting spending for good so that every dollar spent is an investment in oneself and a better world since its establishment in 2016. 

With over 1.5 million recognised NGOs to choose from, Live.Give.Save,’s mobile app – Spave® – enables people to save for themselves and give to causes they care about without affecting their lifestyle. The outcome is a new level of customer power, convenience, and choice in the palm of their hand and revolutionary good for the globe.

April Clobes, CEO of Reseda Group and MSUFCU, shared how they’ve been looking for a partner like Live.Give.Save. to help them improve their technology and share it with the credit union market. Clobes explained how the credit union sector is built on the principle of people helping people and how the Spave® mobile app provides an opportunity for users to help people.

Spave® Version2.0

Spave® is the first mobile app to use your everyday spending to help you give to causes you care about while also saving for your future without changing your way of life.

Features of Spave®:

1. Link your accounts quickly and securely to begin saving and giving with every swipe of your card, and then watch your savings grow.

2. Determine the amount of savings you’ll need to live the life you want, give to the causes you care about, and save for a secure and rewarding future.

3. Keep track of all of your spending, giving, and saving in one spot.

3. Track your progress by setting or changing weekly, monthly, or yearly goals.

5. Compare your total expenditure to your charitable contributions and personal savings.

About Live.Give.Save.

Founded in 2016, Live.Give.Save. is a woman-founded finance start-up. Based in Red Wing, Minnesota, its proprietary technology platform and method uses cutting-edge mobile technology to help people (especially millennials) balance their spending, saving, and donating habits.

For more information on Live.Give.Save., visit: https://www.Livegivesave.com 

About Michigan State University Federal Credit Union (MSUFCU)

MSUFCU is the world’s largest university-based credit union, with headquarters in East Lansing, Michigan. It is federally chartered and governed by the National Credit Union Administration (NCUA).

For more information on MSUFCU, visit: https://www.msufcu.org

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