COLLING Media is now making it easier for brands to maximize their ad spend as well as innovate marketing messages with the help of Facebook’s new Catalog Advertising feature. The news came from the Phoenix-based digital advertising and marketing agency itself, which helps brands highlight, market, and sell products effectively in a new dynamic shopping environment.

Facebook, the largest social network with more than 2.6 billion monthly active users worldwide, has become an influential medium of online advertising. Whereas advertisers were previously limited to static images of a single product, this all-new Catalog advertising feature provides the brands with multiple opportunities in a single ad to engage their potential customers and ensure that clients experience a significant improvement in advertising success.

COLLING MEDIA is considered one of the nation’s foremost experts at utilizing, testing, and acquiring results from Facebook’s Catalog advertising offering. Through an example, the advantages of the new ad feature are shown. One of COLLING MEDIA’s clients runs both Catalog and website conversion ads; In contrast, the website conversation ads see a 600-700% return on advertising spend (ROAS), the Catalog ads have brought a ROAS of 1,500%. 

Brian Colling, CEO of COLLING MEDIA, spoke of the Facebook catalog advertising and seemed confident that this Catalog format would open multiple engagement opportunities. 

Ali Watson, COLLING MEDIA’s Paid Social Media Manager was also very optimistic about this new catalog ad feature that transforms the previous “consumer deciding yes or no about a product or service” into a ‘which one’ decision, increasing purchases and promoting brand awareness.

About COLLING MEDIA

COLLING MEDIA is digital marketing and advertising agency focused on marketing strategies for growing business. This Phoenix-based organization started its journey in 2009. Concentrating on delivering results, they are specialized in advertising branding and strategy, digital and traditional advertising, media buying, paid search, lead generation, content marketing, and SEO.

For more information, visit www.collingmedia.com

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