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What are the Key Learnings for 3PL Brands During the Pandemic?

The novel coronavirus Pandemic has been an excellent wake-up call for our globalised world. Despite the movement restrictions on all of us, we have never been able to stay as connected as we are at the moment. Technology has changed the entire game, and that includes how we are supposed to be working on our businesses. An apparent shift from offline to online has happened and if you still haven’t considered online shopping and deliveries as an important revenue source, then you need to start adapting with the ever-evolving commerce trends right this second.

But before that, you need to understand that eCommerce is what it is today because of some phenomenal work that is being done by the 3PL parties. To know about what exactly a third party logistics platform is, click here to read all about it. Because if you’re selling online, you’ll definitely need to research a bit about 3PL companies and their fantastic functionality to help you grow your business.

Moving on, there are 5 key takeaways that these logistics solutions brands have learnt during the ongoing pandemic. Don’t stop reading, because there is lots more to know!

  1. Creating a Seamless Post-Order Experience

The pandemic may have given a boost to the eCommerce and logistics sectors, but it has also heightened the expectations of the customers who want the fastest deliveries in the most cost-effective ways. The role of 3PL solutions comes into motion when they have to work hard to put together a bouquet of services that offer an exceptional post-order experience for the customers. From smart packaging solutions to warehousing and fulfillment automation to hyperlocal deliveries, 3rd party logistics players will have to be proactive in their measures and innovation to attract sellers toward their platform.

  • Technology and Improvisation are Key

What we’ve learnt during the COVID-19 pandemic and the national lockdown is the fact that 3PL establishments can Accomplish Doorstep Deliveries quite efficiently even when the supply chain is broken. After the Government of India announced the restriction of movement on people and goods except for essential commodities, logistics players strived for perfect execution in the name of no-contact hyperlocal deliveries. OTP-based deliveries came into being post the pandemic was declared, which not only allowed timely delivery of essentials but also of non-essentials. However, 3PL services could only manage to accomplish doorstep deliveries with such efficacy because of planning for the crises beforehand. Moreover, the surge in demand for online shopping helped pave this advancement for the logistics sector.

  • Implementing the Omnichannel Approach

Now that eCommerce is booming, people who are selling online during the pandemic want to sell everywhere digitally. After all, shopping on Facebook, Instagram and Amazon have become popular trends now. In this case, 3PL labels have comprehended the importance of offering an omnichannel platform that can integrate the different methods of shopping available to the customers.

  • Penetration of eCommerce into Tier 2 Cities due to Reverse Migration

Do you know what would a logistics service provider say about their vocational experience this year? That it has been an amazing journey for them because of the sudden surge in demand for online shopping through hyperlocal deliveries or otherwise. To top it off, reverse migration started happening during the initial phases of the lockdown, which led to migrant labourers moving back to their hometowns. What we’re seeing right now is an increase in demand for online shopping and products in general, in Tier 2 cities due to reverse migration. This is the perfect opportunity for eCommerce and 3PL service providers to make their mark in these cities.

  • Customer Support

Communication is key in these tough times. Customers need to be reassured that their valued shipments are in safe hands. A 3PL provider needs to toughen up its customer support to make sure that every customer is kept in the loop regarding their shipments and grievances are being redressed in a timely fashion.

And what do you think is the key learning for you? You should be selling online, expanding your business and making a lot of money during the pandemic. Because online is the new offline.

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The post What are the Key Learnings for 3PL Brands During the Pandemic? appeared first on Shiprocket Social Sellers.



This post first appeared on 4 Ways Electronic Commerce Is Booming In The Times Of COVID-19, please read the originial post: here

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What are the Key Learnings for 3PL Brands During the Pandemic?

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