eCommerce is penetrating through every nook and corner of our country. And it started with Tier 1 cities aka the metropolitan cities like Delhi, Mumbai, Bangalore, Hyderabad etc. Businesses started bringing their stores on an online platform and started delivering products with the help of trusted 3PL logistics brands. Before we knew it, people were aggressively ordering food, medicines, groceries, clothing and many more things through these hyperlocal delivery apps and Direct to Consumer websites.

Today, we are seeing the same variety of revolution in Tier 2 and Tier 3 cities. The way we do business has changed. Online is the new offline. eCommerce is seeping through the crevices of these hinterlands due to some unavoidable reasons. Today, this blog will talk about the 4 ways because of which online shopping has a solid chance of propelling in Tier ii and Tier iii cities. If you want to know more, keep reading!

1. Reverse Migration

The novel coronavirus situation has forced labourers to move back to their own hometowns. And we can’t ignore the fact that this shift will definitely lead to a surge in the demand for products in these remote areas. Now that we have the demand factor kept in check, let us move on to the part where physical movement is a restriction in today’s times. The COVID-19 scenario has led to us being stuck in our homes and this goes for the labourers who have moved back to their hometowns. This has amplified the need for eCommerce and a well-connected logistical network even more in Tier 2 and Tier 3 cities, and proper warehousing is imperative to the accomplishment of this goal.

More sellers who are selling offline will start to bring their business online using a web store builder or through some other means. And these new businesses will commence accepting orders from Tier 2 and 3 cities to grow their business.

And before you know it, eCommerce will have its fortified roots everywhere – even in places where you would have never thought.

• The Rise of Third Party Logistics

There is a reason why 3PL brands are gaining so much traction, lately. Why wouldn’t a seller want to outsource half of their business operations to a tech-enabled platform when it brings them sheer convenience and saves them money, too?

3PL companies will see an increase in demand, followed by seamless warehousing in these areas, as more and more people will be inclined to order even groceries and medicines online. Considering that sellers will manoeuvre where the growth is, Tier 2 and Tier 3 cities are set towards a future where there will be significant growth in demand and supply of products through logistical automation, offered by 3PL platforms and countless eCommerce brands.

• Introduction of Hyperlocal Deliveries in these Cities

In these pandemic times, retailers already have a lot of pressure to bring the goods closer to their customers. Hence, there has surfaced a demand for hyperlocal deliveries which promise same-day deliveries and warehousing automation. Very soon, we will see a similar trajectory in the remote areas of the country, as well.

We can already see consumers on pins and needles as they wait for their most-awaited order to arrive at their doorstep. Unboxing is a real therapy now, and these high expectations will force hyperlocal brands to maintain a similar level of efficiency pertaining to the last-mile deliveries in Tier 2 and 3 cities. Connecting point 1 with 3 – reverse migration has the potential to hone Bharat Commerce in the near, impending future.

• Fulfilment Warehousing for eCommerce Advancement

Very soon, the demand for warehousing will shoot up rapidly within these hinterlands. What’s more, is that there “may also be capacity addition in almost 30-35 new Tier 2 and 3 cities” according to an article published in Economic Times. And this where a 3PL warehouse has a chance of making its move in Tier 2 or 3 cities. Urban logistics and in-city warehousing are set toward success and improvement in the near future as the restriction on movement of people and goods perpetuates.

Nevertheless, the key to making any kind of move in these remote cities is by bringing your offline retail on an online medium. And to do, you need to build online shop – preferably free of cost. Sign up with Shiprocket Social today and create a store for no subscription fee, whatsoever. Because with us, social selling is easy even in Tier 2 and Tier 3 cities.

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