The novel coronavirus pandemic has changed a lot of things for us. We might as well be transitioning into a new world where online is the new offline. Due to the restricted movement of people and goods spurred by the pandemic times and the national lockdown in March and April, offline markets have become non-existent. At the same time, the current scenario could be a silver lining for your Ecommerce Business.

However, if you are still waiting for a miracle to happen that might be able to save your offline retail facility, you should get over the shock and create a free website right away to bring your business online. Because social selling is the future.

And the future is already here, friends.

Speaking of the future, let’s talk about reverse migration and how it has inverted the lives of so many in the blink of an eye. Migrant labourers had to go back to their hometowns during the initial phases of the lockdown. Today, there is a shortage of labourers in metro Cities because numerous migrant workers decided to go back to their homes in Tier 2 and Tier 3 cities. However, if we look a the situation and try to find a positive outlook, we’ll know that this will lead to a lot of good eventually – especially if you own an eCommerce business.

Here are 4 Ways Reverse Migration will help your online store to grow in several parts of the country. Continue reading to find out more!

1. The Need for Streamlined Warehousing Solutions

Warehousing is going to develop and expand in Tier 2 and Tier 3 cities in the near future. India mostly offers proper warehouse storage in Tier 1 cities or as people usually call them the metro cities. People in these cities have a habit of acquiring things quickly, at the same time without many efforts. People living in Tier 1 cities have always had high expectations pertaining to the expected time of delivery of a product and hence, warehousing automation has got the rightful chance to develop in these areas. Today, eCommerce brands are working hard to keep up with the high expectations of the consumer, in the metro cities and what you’ll mostly find is that these places have placed the products closer to the end-user.

The same will also start happening in Tier 2 and 3 cities, very soon, due to increased reverse migration and the fact that people and goods are restricted for movement in these pandemic times.

Oh yes, your eCommerce business has a lot to do, if you’re looking for an opening in Tier 2 and 3 cities.

• The Need for Hyperlocal Delivery

Tier 2 and 3 cities will see a sudden surge in hyperlocal delivery startups trying to penetrate these markets. People who have gone back to their hometowns from Tier 1 cities will want the same kind of services in their areas, too. They will expect faster deliveries through mobile apps and the same kind of customer experience. And this is one golden chance for your eCommerce business to hop aboard the hyperlocal delivery train so that your goods can be delivered to the customers in a faster, cost-effective manner.

• The Rise of 3PL Platforms

Reverse migration has navigated the logistics industry toward a need for them to be situated and functioning in Tier 2 and 3 cities, as well. With eCommerce companies striving to achieve the maximum level of customer satisfaction in these remote locations, there will surface a demand for third party logistics platforms for greater logistical automation for unforgettable customer experience. These 3PL logistics brands will gradually work towards building a well-connected logistical network, which will eventually lead to the honing of Bharat Commerce.

So, what is the conclusion derived from these above-mentioned points?

Your eCommerce business needs to act fast because very soon, Tier 2 and 3 cities are going to be hot markets for almost every online seller. Reverse migration has had its downsides too, but let us also look at the greener side of things, where social selling has a bright future.

Speaking of social selling, are you still not connecting with your customers through an online medium? Are you still sitting in hopes of offline retail getting back its shine and radiance? Well, it’s time to build a bridge and get over it. It’s time to use a site builder like Shiprocket Social and set-up an eCommerce store, where your customers can shop to their heart’s content.

Believe us, with us, social selling is easier than ever!

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