The global men’s underwear market size is expected to reach USD 42.22 billion by 2025, according to a new report by Grand View Research, Inc. It is projected to register a CAGR of 5.3% during the forecast period. Increasing awareness about health, best fit and personal hygiene, and rise in millennial population, are expected to drive the growth. Increasing availability of a wide range of products in multiple designs suitable for various purposes such as sports, regular wear, and functional wear among others is projected to further fuel the demand.

Improving fashion trends, increasing disposable income, and changing consumer lifestyle and preferences are expected to boost the Market growth. Increasing concerns regarding the fabric used for manufacturing underwear is one of the major factor driving the market. Availability of a wide variety of fabrics such as cotton, polyester, nylon, rayon, silk, and cotton blends further drive the product demand. Underwear manufactures are focusing on intimate product designs and patterns such as thongs, C-string, tanga, and jockstraps among others, which is projected to further fuel the product demand.Millennials are more receptive to new and different products. Demand for new and innovative products in terms of color, fabric, print, and style among others is high among millennials, which in turn is creating opportunity for the manufactures in the market.

Companies focus on R&D to make the products suitable for all shapes and sizes. Innovation in advance tailoring along with new fabric modal, viscose or merino wool, helps in reducing moisture and regulate temperature is driving the competitiveness in the market. For Instance, Saxx offer 3D hammock shaped pouch that prevent skin-against-skin friction with the help of mesh panels which features no exposed stitching for chafe free comfort. Also, Under Three-D fit range they have created a 3D shaping around glutes, thighs, quads and hamstrings by using nine panels of fabric to make consumers fit, feel and functional.

By type, the men’s underwear market is segmented into briefs, boxer brief, trunks, boxers, and others. Boxer brief is estimated to hold the largest market share of approximately 33.0% owing to the factors such as sleek fit, better support, and comfort offered by the product. Boxer brief are designed to imitate tapered boxers with a snug fit and they remain comfortable like briefs. They are available with numerous pouch options, for instance the contour pouch by Calvin Kelvin.

Trunks is estimated to register the fastest CAGR of 5.7% from 2019 to 2025. Trunks are gaining popularity among millennials and Generation X as they are more versatile and suitable for everyday wear including dressing up occasions and for sportswear. Trunks are lean short than boxer brief which allow the legs and thighs to look muscular and slimmer, which drives their popularity among younger generation.

By Fabric, the market is segmented into cotton, polyester, modal, nylon, and others. Cotton fabric underwear held the largest market share of approximately 68.0% in 2018, attributed to the properties of the cotton that makes underwear soft, lightweight, and more breathable. Consumers prefer cotton fabric underwear over others for the comfort, high absorbency, and moisture resistance of the fabric. Modal fabric underwear is projected to register the fastest CAGR of 5.6% over the forecasted period. It is a type of rayon and the second generation regenerated cellulosic fiber which is around 50% more absorbent than cotton. It is the softest fabric in men’s underwear segment. Shrink resistance, high wet strength, and absorbent properties of the fabric make it more durable and able to sustain multiple washes and suitable for tumble dry.

Asia Pacific is the largest and fastest growing market for men’s underwear. It is projected to expand at the fastest CAGR of 5.9% over the forecasted period. High demand for underwear owing to high male population in the region can be accredited to the growth. China and India accounted for male population of 714 million and 694 million respectively in 2017. Both these countries together account for more than 70.0% of the regional market.

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www.grandviewresearch.com/industry-analysis/mens-underwear-market

Further key findings from the report suggest:

• Boxer brief type segment held the largest market share of approximately 33.0%% in 2018 and is expected to reach USD 14.23 billion by 2025
• Cotton fabric held the largest market share of more than 68.0% in 2018, driven by the properties of cotton that make the underwear soft, lightweight, more breathable,highly absorbent, and moisture resistant
• Key players in the men’s underwear market are Phillips-Van Heusen Corporation; Hanesbrands Inc.; Jockey International Inc.; American Eagle Outfitters Inc. and Ralph Lauren Corporation