Life of some Senior citizens or retired persons can be really exciting and fulfilling, yet for others, it can be empty and isolating. But, it’s worth mentioning that today senior citizens are using technology to stay connected with the world around them. Further, an encouraging trend that’s emerging is that of various enterprises and start-ups who are catering to senior citizens. We see senior citizens being assisted by enterprises in retail shopping, healthcare, and tutoring services. Now that businesses have started seeing the ‘senior citizens’ market as a lucrative one, it makes all the more sense to maintain and have their own senior citizens’ contact list or a retired persons’ database.

Life as a Senior Citizen in India

Life after retirement or as a senior citizen in India can be happy and fulfilling when living with children – you can actually sit back and enjoy their company each day. However, the life of a senior citizen varies from family to family in India – it can be peaceful or stressful, it can be quiet or exciting, and it can be happy or painful.

As a senior citizen in India, dealing with the daily pressures could be a part of your life. You may have to encounter problems related to air-pollution; you may have to self-figure convenient commuting options; manage your body by taking a proper diet and exercising, and taking precautions to avoid illnesses and diseases will always be your priority. But the best part of being in India is that today you can get everything that you need online – thanks to the internet revolution!

Primary Needs of a Senior Citizen in India

Healthy aging is what any senior citizen yearns for in India. Having been busy and responsible all throughout their life, senior citizens always look forward to meeting their basic needs. They expect to keep learning and growing. They are seen as being keen advisors to the younger members of their family. They always wish to be at the forefront in making those key family decisions. By keeping themselves fit, they foresee themselves as maintaining good relationships with people around them and positively contributing to society. As a responsible country, it’s also pertinent to look at some of the key needs of a senior citizen which mainly revolve around financial and personal security, safety and health, and self-actualization. Let’s discuss a few of them.

Healthy Relationships

As we grow older, the friends and families who were once a support network can often get disrupted for a variety of reasons – some may pass away, and some may move to a different location far away. And, maintaining is a key factor in living a quality life for seniors. A social activity indeed has health benefits tied to it!

Food and Routine

Feeding the body with the right nutrients to maintain a healthy weight is important to fit and stay active. It gives the feeling of being independent! When it matters a senior citizen, balancing their physical activities and following a healthy diet is their best fitness mantra which forms a part of their main routine.

Comfort and Physical Activity

It’s a time-proven formula – exercises help to keep seniors in good physical and mental health. It’s a great way to improve mood and relieve stress. Their comforts lie in the easy availability of their meals, shopping needs, and other activities. The comforts of senior citizens lie in finding their joy and happiness in each day.

Financial Security and Independence

To be financially independent in old age, some plan well in advance for it since it cannot be planned after retirement or after you are a senior citizen! As a retired person, you usually have vast experience, expertise, and wisdom. And, having financial security can indeed make you feel independent.

Why Should Businesses Target Senior Citizens

It is very wrong to conceptualize that marketing to senior citizens is a futile and worthless activity. Businesses need to come out of this misconception. By ignoring the purchasing power of senior citizens, businesses are likely to lose on their expansion plans. It needs to be noted that most senior consumers who control their disposable income are ignored by businesses when it comes to their internet ads. Ignoring the purchasing power of senior citizens is a big mistake.

Businesses need to bear in mind that when it involves senior consumers, they are better off in comparison to the youth in matters of saving and investing, or spending on luxury products and services. Unlike the younger generation, the mature market shops during morning hours, and prefers shopping for all their needs under a single roof.

Enterprises should further note that seniors are convenience-oriented and seek personal attention. An important thing to note is that they are choosy depending on the quality and brand of the product, and less price-conscious. They complain less and often look out for lucrative deals. Aren’t these reasons enough for any business to target the ‘senior citizens’ market? Certainly, it makes big sense to not ignore them anymore!

Read Other Article: Enhance Your Targeted Campaigns Using Business Directories

Maximize your Reach to Senior Citizens

If you are medical claims firm, you can always assist the senior citizens in paying their proper bills. If you are a senior care clinic that includes nurses, social workers, and other healthcare professionals; you can always provide seniors with information and recommendations related to health-care, and finances. If you are business related to nutrition, you can always educate the seniors about their food and meal-planning regimens to counter physical ailments like diabetes, heart disease, etc. If you are a business that is related to finance management you can always handle money-managing tasks for seniors who find it difficult due to their disabilities or illnesses, or being single.

The number of senior citizens or retired persons keeps rising in India and around the world. They can be a very potential customer base for several innovative enterprises that can deliver the right services and products to them. As seen above; it is important for businesses who are related to healthcare, physical fitness, senior care, nutrition, medicine, or senior counseling to tap the ‘senior citizens’ market. And the best way to target them is by sending them personalized content with direct mail to senior citizens. You may send them relevant SMSes using your senior citizen’s database as part of your digital marketing strategy. In either of the cases, you need to have a senior citizens contact list that consists of verified and valid phone lists and email lists. And, to generate a senior citizens database using the various inbound lead generation will not yield the desired results. Getting a reliable senior citizens’ database for government schemes from online sources is also a cumbersome exercise, and also relying on word-of-mouth leads. Your answer lies in obtaining a reliable, verified, and guideline conforming database of senior citizens from a reputed data provider.

With India’s aging population expected to touch 300 million by 2050, the demand for better services and products for senior citizens is set to rise. Get on the bus before it’s too late, tap the ‘senior citizens’ market right now with segmented databases from Best Data Provider – the most reliable name in the world of data.

For a sample database, write to us at [email protected]

The post Senior Citizens – How to Target the Untapped? appeared first on Best Data Provider Company.